PumpkinFest (2025)

Welcome to the event! Browse through our applications and let us know if you have any questions. This is an electronic agreement and by applying, you are validating and approving this agreement electronically. Thank you for your interest in applying for our festival.

Important Dates 

PumpkinFest | October 25, 2025
Food Vendor Application Deadline | September 12, 2025
Food Vendor Application Notification Date | September 19, 2025

Payment Deadline - October 10, 2025

If accepted, Food Vendors will need to complete these important requirements: 

• Completed Payment 
• A separate check for $200 which will serve as your cleaning deposit 
• Signed Food Vendor Agreement 
• Submit your Certificate of Insurance 
• Electrical Needs

To pass inspection: 

• Tents must have 40lb weights per leg 
• All vendors will need to have a fire extinguisher (exact type to be relayed in later communication) 

We already have an exclusive agreement with a kettle corn vendor so we will not be accepting applications for other kettle corn vendors. 

10'x10' Space: $550

10'x15' Space: $595

10'x20' Space: $795

10'x25' Space: $995

10'x30' Space: $1,195

10'x35' and above Space: $1,300

The following are electrical options:

• 110 electric hook-up: $100 per hook-up
• 220 electric hook-up: $220

Thank you for your interest in applying for our Main Street Festivals. We’re currently looking for live entertainers/performers of all types to appear on our Main Stage, Acoustic Stage, Busker's Corner and street performers for our upcoming festivals. 

As a nonprofit, entertainers donate their time, but will be promoted on event site(s) and our festival app. 

Important Dates: 
PumpkinFest | October 25, 2025
Entertainment Application Deadline | September 5, 2025
Entertainment Application Notification Date | September 12, 2025 

Welcome to the event! Browse through our application and let us know if you have any questions. This is an electronic agreement and by completing this application, you are validating and approving this agreement electronically. The Heritage Foundation of Williamson County's Annual PumpkinFest is Middle Tennessee’s largest family Fall festival that returns on Saturday, October 25, 2025. With more than 115,000 people in attendance in 2024, the festival stretches along Main Street and its side avenues in downtown Franklin and offers tons of festive fun for people of all ages! Join us for a full day of autumn-inspired food and drink, children’s activities, live music, costume contests for pets and families, and outstanding arts & crafts – featuring seasonal and specialty gift items. 

GENERAL INFORMATION

The following information is provided for vendors to submit applications for PumpkinFest. If the application is accepted, the application and the terms set forth below will constitute a binding legal contract between the vendor and the Heritage Foundation of Williamson County.

Festival Dates and Times:
Saturday, October 25, 2025; 10:00AM - 6:00PM

This is a rain, shine, or snow event. Refunds will not be issued in the event of postponement or cancelation due to inclement weather. 

Acceptance and Payment

If your application is approved, your booth payment will be automatically processed on September 12th. If you decide to not participate in the festival, you must contact the festival team to request a withdrawal of your application.

Festival Dates and Times:
Saturday, October 25, 2025; 10:00 AM – 6:00 PM

General Instructions:

• For guaranteed electrical service, add now when booking your booth. 
• DFA booth holders are placed as directly in front of their business as possible. 

NEW: 
Every DFA booth holder is required to set up a white tent or activation of some kind. DFA booth holders may NOT keep their booth spot open or inactivated. Activations must be maintained for the entirety of the festival to respect the neighboring booth-holders, festival guests, and the value of the festival. Early tear down may result in exclusion from future festival booth opportunities. 
 
DISCLAIMER: The descriptions below are BOOTH FREE zones (or otherwise activated). If your business is in any of the following zones and you still book a booth, we will place your booth elsewhere in the footprint: 
 
PumpkinFest BOOTH FREE ZONES 
- The Public Square (sponsorships/attractions) 
- 4th Avenue North (no booth zone) 
- 3rd Avenue North (Food Truck Alley) 
- Between 4th Ave and the Square on Main Street (Autumn Alley) 
     OR if your business has a fire hydrant out front  

PRICING & QUANTITY RULES 

• Early Bird booths are $150 each festival, reserved for ground level storefronts on a first come, first served basis by the registration deadline.  
• Full Price booths are $450 for 2-day festivals and $350 for 1-day festivals, reserved for DFA members only on a first come, first served basis by the registration deadline. 
• DFA Members can purchase a maximum of 2 booths per festival, and no more than 1 early bird priced booth per festival for ground level storefronts within the footprint. 

 
Festival Schedule
Friday, October 24th
9:00p-11:00p – Vendor Check-in at the HF Tent and Booth Setup
  
Saturday, October 25th
6:00a-9:00a – Vendor Check-in at the HF Tent and Booth Setup
8:30a-10:00a – Fire Marshal & City Inspection of all booths and food trucks
10:00a – Festival Opens  
6:00p – Festival Ends
6:00p-8:00p – Breakdown of the Festival  
8:00p-9:00p – Streets Open

This is a rain, shine, or snow event.
Refunds will not be issued in the event of postponement or cancelation due to inclement weather.

Thank you for your interest in being a community partner at PumpkinFest. A limited amount of Community Partner booths are available for local nonprofit or community-based organizations (ie, Boy Scouts, Historical Societies, Veteran Groups, Clubs, Habitat for Humanity, Foster Care Organizations, etc).