Calling all Craft & Non-Profit Vendors!! It's time to apply to vend at The Heron July 3-5th 2026!
We are looking for fun and unique vendors for this event. Apply today so we can see what you have to offer! We are expecting over 4000 people here on the festival weekend and they LOVE to shop!
This Application is specifically for vendors interested in vending in the Vendor Village. Vendors interested in setting up along Dragon Run should visit the Dragon Run Craft Vendor page.
APPLICATION INFO:
The deadline for submission is April 18th and selections will be finalized by May 1st. Submission of an application does not assure a vendor space at this event. Descriptive accounts and attractive photos of your set up will influence the decision. Returning applicants can log in with last year’s credentials and update your info. If you didn’t save your info, start a new application.
Fees for craft booths are relative to the amount of frontage you use. The choices are:
10' frontage x 10' depth for $700
10' frontage x 20' depth for $900
20' frontage x 10' depth for $1200
10' x 10' spaces include
- 2 Festival Wristbands
- 1 Green Lot Parking / Camping Pass
20' spaces include
- 3 Festival Wristbands
- 2 Green Lot Parking / Camping Passes
Additional Festival Wristbands and upgraded Green Lot Parking / Camping Passes can be purchased for a discounted price by contacting us ahead of time or at the gate upon arrival. Additional Wristbands are $200 and upgraded Green Lot Passes are $180. There is no fee for parking extra vehicles in the nearby Red Lot.
Credit card information will be collected with this application. All Applications include a $10 non-refundable application fee due upon submission. Booth fees are only charged after acceptance emails are sent.
This option is best for experienced businesses with lots of merchandise, a vibrant display and extra staff to support long hours.
INSURANCE REQUIREMENTS:
After we select vendors, you are required to submit a certificate of liability from your insurance company listing Great Blue Heron Music Festival and Steve & Julie Rockcastle as additional insured on a primary and non-contributory basis with a waiver of subrogation in their favor. More information about this will come by email to vendors that we select.
SALES TAX REQUIREMENTS
All vendors are responsible for collecting and paying sales tax to New York State. The tax rate is 8%. Clothing items are tax exempt in our county.
ARRIVAL AND SET UP INSTRUCTIONS:
Approved vendors must arrive Thursday to set up between 10:00 AM and 7:00 PM. Vendors must be set up and ready for customers by noon on Friday. The music starts Friday at 3:00 pm and goes almost around the clock until Sunday evening. Refer to the website for a full schedule of the music and plan your hours accordingly.
You will be able to drive to your booth and unload. After unloading vehicles must be moved to nearby camping or parking areas. Camping or parking is NOT allowed directly behind your booth, plan accordingly. Vehicles will not be allowed in the Vendor Village on Friday.
Blue Heron weekend traditionally has late-night business both Friday & Saturday. Craft vendors can remain open throughout the night or close at dark, based on your preference. Security will be present throughout the night, however we suggest vendors to secure your inventory overnight as there are lots of people, including children, that walk through the vending area at night.
Electric is within reach of vending space, but each vendor needs to bring their own extension cords. Be as energy efficient as you can. Our electric supply does not allow for power for your camping or RV.
PETS
Please do not bring pets!
NEED A LESS EXPENSIVE OPTION?
Blanket vending will again be available at this event. If you want to blanket vend, do NOT apply through this application. Buy a regular ticket for the event, then arrive at the blanket vending area at the top of the hill above the stage and pay the fees in cash with the Vendor Coordinators. Hours are Saturday 10-3, Sunday 10-3. Fees are $30 per day or $50 for both days. No canopies are allowed, just blankets on the ground to display your wares on.
That about covers it! Thanks for your interest in being with us this season!
Email: info@TheHeron.org Phone:716-761-7190
Calling all Food Vendors!! It's time to apply to sell your delicious food at The Heron July 3-5th 2026!
Apply today so we can see what you have to offer! We are expecting over 4000 people here on the festival weekend and they LOVE to eat good food!
APPLICATION INFO:
The deadline for submission is April 18th and selections will be finalized by May 1st. Submission of an application does not assure a vendor space at this event. Photos of vibrant displays and delicious food will influence the decision. Returning applicants can log in with last year’s credentials and update your info. If you didn’t save your info, start a new application.
The options for the food booths are as followed:
10' x 10' spaces for $1000
20' x 20' spaces for $1700
The above fees include:
For 10' x 10' spaces:
- 3 Festival Wristbands
- 1 Green Lot Parking / Camping Sticker
For 20' x 20' spaces
- 5 Festival Wristbands
- 2 Green Lot Parking / Camping Stickers
- Extra space for equipment and camping
If additional wristbands or stickers are required they can be purchased by contacting us ahead on-line at or at the gate upon arrival. Extra vehicles can be parked in the nearby Red Lot for no additional charge.
Credit card information will be collected with this application. All Applications include a $10 non-refundable application fee due upon submission. Booth fees are only charged after acceptance emails are sent.
THE FOLLOWING DOCUMENTS ARE REQUIRED UPON APPROVAL:
- Chautauqua County Dept of Health Temporary Food Vendor Permit
- Certificate of Insurance Liability
- Certificate of Authority to Collect NYS Sales Tax
- Business Certificate or NYS Filing Receipt
- Concessionaire Agreement for the NYS Liquor Authority
We will send an email with directions regarding these documents.
SALES TAX REQUIREMENTS
All vendors are responsible for collecting and paying sales tax to New York State. The tax rate is 8%.
ARRIVAL AND SET UP INSTRUCTIONS:
Many of our approved food vendors arrive Wednesday starting at noon, but Thursday arrival is also an option starting at 1:00 PM. Arrival time must be confirmed in advance with our vendor coordinators. You may start selling food on Thursday evening. There will be nearly 1000 hungry people on site by dinner time, including most of our volunteers.
The music starts Friday at 3:00 PM and goes almost around the clock until Sunday evening. Refer to the website for a full schedule of the music and plan your hours accordingly. Food sales usual are busy well into the night and breakfast is very popular.
UTILITIES
Electric & water are within reach of each vending space, but each vendor needs to bring their own extension cords and hoses. Be as efficient with both as you can. An accurate description of your needs in the questions below will ensure we can accommodate you. Our electric supply does not allow for power for your camping or RV.
We sell ice on site. Ask us for local propane suppliers, if needed.
PETS
Please do not bring pets!
That about covers it! Thanks for your interest in being with us this season!
Email: info@TheHeron.org Phone:716-761-7190
This Application is specifically for Vendors interested in vending along Dragon Run in the Heron woods.
The Dragon Run vending spaces are best for vendors who have smaller set ups, less merchandise, and want to camp in the woods with their booth nearby the other festival guests. It also requires carrying in your grear and merchandise. No vehicles can drive on Dragon Run.
APPLICATION INFO:
The deadline for submission is April 18th and selections will be finalized by May 1st. Submission of an application does not assure a vendor space at this event. Descriptive accounts and attractive photos of your set up will influence the decision. Returning applicants can log in with last year’s credentials and update your info. If you didn’t save your info, start a new application.
Fees for craft booths along Dragon Run are relative to the amount of frontage you use.
The choices are:
10' frontage x 10 depth for $400
10' frontage x 20' depth for $500
20 frontage x 10' depth for $600
10' x 10' spaces include:
- 2 Festival Wristbands
- 1 Red Lot Parking Sticker
20' spaces include:
- 3 Festival Wristbands
- 2 Red Lot Parking Stickers
Additional Festival Wristbands and upgraded Green Lot Parking / Camping Passes can be purchased for a discounted price by contacting us ahead of time or at the gate upon arrival. Additional Wristbands are $200 and upgraded Green Lot Passes are $180. There is no fee for parking extra vehicles in the nearby Red Lot.
Credit card information will be collected with this application. All Applications include a $10 non-refundable application fee due upon submission. Booth fees are only charged after acceptance emails are sent.
INSURANCE REQUIREMENTS:
After being selected, you are required to submit a certificate of liability from your insurance company listing Great Blue Heron Music Festival and Steve & Julie Rockcastle as additional insured on a primary and non-contributory basis with a waiver of subrogation in their favor. More information about this will come by email to vendors that are selected.
SALES TAX REQUIREMENTS
All vendors are responsible for collecting and paying sales tax to New York State. The tax rate is 8%. Clothing items are tax exempt in our county.
ARRIVAL AND SET UP INSTRUCTIONS:
Dragon Run vendors are encouraged to arrive Wednesday between the hours of 3:00 PM and 7:00 PM. You will not be able to drive to your booth. Dragon Run is a wooded area where no vehicles are permitted to enter. Vendors can park at the top of the hill to drop off their belongings and must cart in their set up. Vendor coordinators will be on site helping with directions and are able to assist with the transportation of belongings to your space via golf carts. After unloading, vendors must move their vehicles into the nearby Red Lot.
Space is allotted for Dragon Run vendors to set up a camping area around their booth. Dragon Run is a primitive camping area with no access to electricity. Vendors can bring battery powered lighting devices to enhance their displays. Generators are not allowed out of respect for fellow campers. Please be as energy efficient as possible.
Vendors need to be set and ready for customers by Friday at noon. The music starts Friday at 3:00 PM and goes almost around the clock until Sunday evening. Refer to the website for a full schedule of the music and plan your hours accordingly.
Blue Heron weekend traditionally has late-night business both Friday & Saturday. Dragon Run vendors can close at dark or remain open into the night based on your preference. While there is Security nearby we encourage vendors to secure your inventory overnight as there are lots of people, including children, that walk through Dragon Run at night.
The Festival concludes around 10:00 PM Sunday night. Dragon Run vendors should pack up your sales booth by Sunday night. You are welcome to depart Sunday evening or remain in your spot until Monday morning.
PETS
Please do not bring pets!
NEED A LESS EXPENSIVE OPTION?
Blanket vending will again be available at this event. If you want to blanket vend, do NOT apply through this application. Buy a regular ticket for the event, then arrive at the blanket vending area at the top of the hill above the stage and pay the fees in cash with the vending coordinator. Hours are Saturday 10-3, Sunday 10-3. Fees are $30 per day or $50 for both days. No canopies are allowed, just blankets on the ground to display your wears on.
That about covers it! Thanks for your interest in being with us this season!
Email: info@TheHeron.org Phone:716-761-7190