Pensacola Foodees Fest

Applications are reviewed on a rolling basis and may close at any time once capacity is reached. Categories routinely fill before the listed deadline.

Welcome to the event! Browse through our applications and let us know if you have any questions. This is an electronic agreement and by selecting the booths, you are validating and approving this agreement electronically.

Foodees Fest
PENSACOLA, FL at the PENSACOLA INTERSTATE FAIRGROUNDS February 12-14th 2027

Welcome and thank you for your interest in vending with Foodees Food & Culture Festival.

FoodeesFest is a large-scale, outdoor, multi-day festival celebrating food, culture, and small businesses. Events typically host 100+ vendors, including food trucks, tented food vendors, artisans, authors, and non-food retailers.

This application helps us understand your business, menu or products, setup needs, and category placement. Submission of an application does not guarantee acceptance.

Accepted Vendor Categories
• Food Trucks & Food Trailers
• Tented Food Vendors
• Pre-Packaged Food Vendors
• Artisans & Crafters
• Authors & Non-Food Retail

Each vendor must apply under the category that matches their actual setup and product type.

Important Event Protocol
• All vendors must be self-sufficient
• No power or water is provided
• Silent generators only (70 dB or below)
• Straight-leg canopy tents only
• Professional signage is required
• Beverage sales are restricted unless approved

Menu & Product Approval
All food vendors must submit:
• Full menu
• Category selection

Only approved items may be sold. Menu changes are not permitted once approved.

Load-In, Setup & Breakdown
Final schedules, layouts, permits, inspections, and operational updates are shared exclusively through the Foodees Vendors & Sponsors Facebook Group. Joining the group is mandatory for participation.

Late arrivals, early breakdown, or no-shows may result in removal without refund and loss of future booking eligibility.

LATE ARRIVALS WILL BE TURNED AWAY with no refund. No-show vendors will be banned from future events and forfeit their deposits and vendor fees.

Load-In Schedule (subject to change; confirmed in Facebook group):

• Thursday, Feb. 11
• Friday, Feb. 12

ALL VENDORS ARE RESPONSIBLE FOR ENSURING THEY ARE FOLLOWING THE COMPLIANCE REQUIREMENTS THAT ARE LISTED IN THE VENDORS AND SPONSORS GROUP AND BEING AVAILABLE FOR ANY INSPECTIONS THAT WILL BE TAKING PLACE ON SITE. THIS INFORMATION WILL BE RELEASED IN THE VENDORS AND SPONSORS GROUP. 

Setup Deadline

All vendors must be fully set up one hour before event start time each day.
Event Hours:

• Friday: 1:00 PM – 7:00 PM
• Saturday: 11:00 AM – 7:00 PM
• Sunday: 11:00 AM – 7:00 PM

PENSACOLA B2C BUSINESS ACTIVATION APPLICATION
Bring Your Business Directly to the Pensacola Community
Foodees Fest is excited to return to Pensacola for its third year, bringing another full weekend of food, shopping, entertainment, and community engagement.

As an established event in the Pensacola market, Foodees Fest provides local and regional businesses with the opportunity to connect directly with attendees in a lively, high-traffic festival environment.

Our B2C Business Activation Spaces are designed for businesses and organizations seeking more than simple booth visibility. These spaces allow your team to engage with consumers face-to-face, introduce your products or services, generate qualified leads, build brand recognition, and create lasting connections within the Pensacola community.

A successful activation should be interactive, professional, and designed to encourage meaningful attendee participation.

Who Should Apply
This application is intended for businesses and organizations focused on:

Lead generation and customer sign-ups
Brand awareness and community visibility
Customer acquisition
Product or service education
Demonstrations and consultations
Appointment scheduling
Promotional giveaways
Email or text-message list growth
Interactive brand experiences
Community outreach and engagement
Businesses are encouraged to create an activation that gives attendees a reason to stop, participate, ask questions, and remember the brand after the festival ends.

Activation Ideas
Effective business activations may include:

Branded games or activities
Prize drawings or contests
Product demonstrations
Complimentary samples or promotional items
Photo opportunities
Interactive displays
Festival-exclusive offers
Email or text-message sign-ups
On-site consultations or appointment scheduling
Educational activities or informational outreach
Simply placing brochures on a table is not considered an interactive activation. Participating businesses should have team members present who are prepared to actively engage with attendees throughout the event.

This Is Not a Craft or Retail Vendor Application
B2C Business Activation Spaces are reserved exclusively for businesses and organizations participating for advertising, marketing, education, outreach, lead generation, and promotional purposes.

These spaces may not be used as traditional craft, artisan, resale, food, or merchandise booths.

The following are not permitted unless specifically approved in writing:

Handcrafted or artisan retail sales
Traditional craft vendor setups
Resale-style merchandise booths
Food or beverage sales
Retail sales unrelated to the approved activation
Activities not disclosed in the original application
Applications are reviewed to ensure that each proposed setup aligns with the purpose and standards of the B2C Business Activation category.

What Your Activation Includes
Approved businesses receive an on-site activation space for direct attendee engagement throughout the full three-day Pensacola Foodees Fest.

This opportunity provides your business with a physical presence inside the event and the ability to interact directly with festival attendees.

This is a business activation opportunity and is not a sponsorship package.

Standard B2C Activation participation does not include or guarantee:

Website logo placement
Social media promotion
Press release inclusion
Category exclusivity
Stage mentions
Digital advertising
Email marketing inclusion
Placement in official event graphics
Businesses seeking expanded promotional exposure, digital visibility, or category exclusivity may inquire separately about available sponsorship opportunities.

Create a Professional Brand Experience
All activation spaces must be clean, professional, welcoming, and representative of the participating business.

Businesses are responsible for providing their complete setup, including:

Straight-leg canopy tent
Tables and chairs
Professional signage
Branded displays
Promotional materials
Proper tent weights
Extension cords, if needed
Power equipment, if needed
Approved silent generator, if needed
Handwritten signage is not permitted.

All equipment, displays, games, signage, promotional materials, and team members must remain within the assigned activation space unless prior written approval has been granted.

Event Participation Requirements
All participating businesses must be fully self-sufficient.

Power is not provided
Water is not provided
Silent generators must measure 70 dB or below
Straight-leg canopy tents are required
Professional signage is required
Tent weights are required
All equipment must remain within the assigned space
The activation area must remain clean and professional
Participation is required for all three festival days
The business must remain open and staffed during all published event hours
Businesses may not leave their activation unattended for extended periods.

Load-In and Setup
Load-in for the Pensacola event will take place on Thursday and Friday.

Assigned load-in windows, arrival instructions, parking information, booth locations, layouts, permit requirements, inspection information, and final operational updates will be provided before the event.

Businesses must arrive during their assigned load-in window and must be completely set up no later than one hour before the festival opens.

Late arrival may result in the business being denied access to the event without refund.

Required Communication
The Foodees Vendors & Sponsors Facebook Group is the primary communication channel for all approved participants.

Joining and remaining active in the group is mandatory.

Important information, including maps, load-in instructions, weather updates, operational changes, and event announcements, will be posted in the group.

Foodees Fest does not guarantee that event information will be distributed individually to each participating business.

Event Hours
Friday: 1:00 PM–7:00 PM
Saturday: 11:00 AM–7:00 PM
Sunday: 11:00 AM–7:00 PM

All participating businesses must remain open, staffed, and operational for the full published event hours.

Late Arrival, Early Breakdown, and No-Show Policy
Late arrivals, unattended spaces, and early breakdowns disrupt event operations and negatively affect attendees and surrounding participants.

Businesses arriving after their assigned load-in window or after the required setup deadline may be denied entry without refund.

Early breakdown is not permitted.

No-shows, unauthorized early departures, failure to remain operational, or failure to comply with event requirements may result in:

Immediate removal from the event
Forfeiture of all activation fees and deposits
Loss of eligibility for future Foodees Fest events
Removal from future Foodees Fest opportunities
LATE ARRIVALS MAY BE TURNED AWAY WITHOUT REFUND.

NO-SHOW PARTICIPANTS WILL FORFEIT ALL FEES AND MAY BE PROHIBITED FROM PARTICIPATING IN FUTURE FOODEES FEST EVENTS.

Application Review
Submission of an application does not guarantee approval.

Each application is reviewed based on:

Business type
Proposed activation concept
Level of attendee engagement
Professional presentation
Category availability
Space availability
Overall alignment with the event
Potential conflicts with approved vendors, sponsors, or partners
Applicants should provide a detailed and accurate description of:

The business or organization
Products or services being promoted
Planned booth setup
Interactive activities
Giveaways or promotional items
Demonstrations
Lead-generation methods
Any equipment being used
Any activity requiring additional approval
Foodees Fest reserves the right to request additional information, photographs, renderings, or setup details before approving an application.

Connect With Pensacola
Foodees Fest is proud to return to Pensacola for its third year, and we are seeking businesses that are prepared to show up professionally, engage actively, and create a positive experience for the community.

Bring your brand to life, introduce your business to potential customers, and create meaningful connections during an established Pensacola festival weekend.

Do more than set up a table.

Create an experience attendees will remember.