Jeeps Takeover Townsend 2026

Join us in Townsend, TN, for one of the most anticipated Jeep events in the Smoky Mountains! Hosted annually since 2018, Jeeps Takeover Townsend is a family-friendly and pet-friendly celebration of all things Jeep, drawing Jeep enthusiasts from across the region for a weekend of adventure, community, and shopping. NEW THIS YEAR we are hosting the Vendor Marketplace at the Townsend Event Center, located just .5 miles from Cades Cove Jeep Outpost, 2 miles from the entrance of the Great Smoky Mountain National Park, and 16 miles from the LeConte Center in Pigeon Forge. 📅 Event Dates: August 20-22, 2026 📍 Vendor Location: Townsend Event Center 🛍️ Vendor Hours: Thursday, Friday & Saturday (August 20-22) | 10:00 am – 6:00 pm. As a vendor, you'll have the opportunity to connect directly with Jeep owners looking for aftermarket parts, accessories, apparel, outdoor gear, and more. With high foot traffic and a passionate audience, this is the perfect event to showcase your products, increase brand exposure, and boost sales. Spaces are limited, so don’t miss your chance to be part of this fast-growing event in the scenic Smoky Mountains. Secure your spot today!