Holidays At The Park - Hudson Yards 2026

Welcome to the 5th Annual Holidays at the Park!

What started as a vision for a vibrant and inclusive holiday market has blossomed into a New York City tradition. Situated in the heart of Hudson Yards—one of the most modern and high-traffic districts in the world—Holidays at the Park offers brands a unique opportunity to engage with a diverse demographic of commuters, tourists, and local residents during the busiest shopping season of the year.

Following the success of past partners like Coca-Cola and Liquid Death, we are excited to invite new brands to celebrate the season with us for our 2026 holiday market.

 
Strategic Flexibility for 2026
To maximize accessibility and brand customization, we have restructured our 2026 partnership tiers:

Lowered Base Activation Fees: We have reduced our base space-only registration fees by up to 20%.
The BYO Model: By switching to a "Bring Your Own" (BYO) setup model, we allow brands the full flexibility to bring their own professional, custom-fabricated activations and branded tents.
 
Event Dates & Times
Location: Bella Abzug Park (524 W 34th St, New York, NY 10001)

All brand activations will be located on Block 1

Market Hours: Saturdays & Sundays, 12:00 PM – 5:00 PM

• Saturday, November 21st
• Sunday, November 22nd
• Saturday, November 28th
• Sunday, November 29th
• Saturday, December 5th
• Sunday, December 6th
• Saturday, December 12th
• Sunday, December 13th

ACTIVATION PRICING IS PER DAY — PLEASE SELECT TOTAL QUANTITY AT CHECKOUT

 
Brand Placement Options
Placement is curated to maximize brand visibility and foot traffic flow. Please review all options carefully.

1. Premier Brand Activation Space (10'x10')
Location: Directly in front of the Hudson Yards 7-Train station entrance.
Visibility: Highest possible foot traffic (15k+ daily commuters and weekend visitors).
Ideal For: Product sampling, lead generation, and high-impact experiential setups.

2. Festival Hub Space (10'x10')
Location: Along 33rd Street, directly across from The Vessel.
Visibility: Heavy tourist traffic and main festival walkway.
Ideal For: Brand awareness and community engagement.
 
Partnership Perks

Your partnership fee includes:

• Premium Marketing: Inclusion in community-wide marketing efforts and newsletters.
• Digital Assets: Personalized digital flyers and social media mentions.
• Event Media: 3–5 high-resolution professional photos of your brand activation in action.
• Lanyards: Commemorative 2026 event lanyards for your on-site team.
• Prioritized customer service

Important Requirements
Self-Sustained Setup: No electricity or Wi-Fi is provided. Brands requiring power must provide their own silent (battery-powered) solutions. Loud gas generators are strictly prohibited.
Tent Safety: All brand tents must be professional-grade and must be properly weighted. No stakes are allowed in the park.
Permitting: Brands conducting food sampling or specific giveaways may require additional health permits as per NYC regulations.
BYO Model: All brands must provide their own setups (tents, tables, chairs, and activation materials).
Weather Preparedness: This is an outdoor winter event. Brands should plan setups accordingly for cold-weather conditions.
 
Selection Process
We prioritize applications based on submission time and aim to limit similar brands to ensure a diverse partner selection. No spaces are held, so apply early!

 
Application Review & Deadlines
Review Timeline: Applications are reviewed within 24–48 hours. Your card will be charged automatically upon approval. There is no application fee.
Application Deadline: November 1st, 2026.
Late Fee: A $20 late fee applies to all applications submitted after November 1st.
Communication: All logistics will be sent via EVENTENY. Please ensure you have the app downloaded.
 
Mission & Partnership
Holidays at the Park is supported by the Hudson Yards Hell's Kitchen (HYHK) Alliance. We endorse their mission to promote the role of public art in enhancing public space. Your activation fees directly support our ability to keep this beloved community tradition free to the public and provide a platform for independent musicians, artists, makers, and small businesses during the holiday season.

Why Your Support Matters

Your fee supports:

• Independent musicians
• Staffing
• Community-wide marketing efforts
• Advocacy for the Arts & Culture sector
• Independent public arts projects

Colored Colors does not receive any state or county funding for our programs. Our programs are fueled by your participation, and your support allows us to foster inclusive and innovative Arts & Culture programs within our communities.

 
Reasons for Application Rejection

• Past no-shows at Colored Colors events
• Rude or negative communication with staff
• Issued chargebacks
• Violation of community guidelines

PLEASE REVIEW ALL INFORMATION ON THIS APPLICATION BEFORE SUBMITTING

Thank you for your interest in our 5th annual Holiday Market at Bella Abzug Park in Hudson Yards, NYC!

Our Mission + Vision:

Our Holiday Market is a tradition and its mission is to create a vibrant and inclusive holiday experoence that unites the community through art, music, and shared experiences. We envision this event becoming a beloved annual tradition, for all of those looking to support local businesses or just get unique gifts for their loved ones during the holidays.

We provide a platform for emerging and established artists, makers, and small businesses, while fostering a fun and engaging environment for attendees of all ages. By encouraging artistic expression, promoting cultural exchange, and strengthening community bonds, we aim to inspire creativity and create a welcoming space for everyone, regardless of background or ability.

EVENT DATES

• SATURDAY NOVEMBER 21st
• SUNDAY NOVEMBER 22nd
• SATURDAY NOVEMBER 28th
• SUNDAY NOVEMBER 29th
• SATURDAY DECEMBER 5th
• SUNDAY DECEMBER 6th
• SATURDAY DECEMBER 12th
• SUNDAY DECEMBER 13th

EVENT TIMES

• SATURDAY & SUNDAY MARKETS WILL RUN FROM 12-5PM

VENDOR PRICING IS PER DAY - PLEASE SELECT TOTAL QUANTITY AT CHECKOUT

LOCATION: Bella Abzug Park, 524 W 34th St, New York, NY 10001

ALL VENDORS WILL BE LOCATED ON BLOCK 1

APPLICATION DETAILS

THIS APPLICATION IS SPECIFICALLY FOR CRAFT BUSINESSES working in the following industries:

• Jewelry
• Candle Making
• T-shirt Design
• Fashion Designers
• Screen Printing Business
• Handbag Makers
• Leather Goods
• Upcycled Products 

If your business doesn't fit into these categories, please visit our website at www.coloredcolors.com/holiday-market-hudsonyards for other application options. There are a total of four applications available for this event.

VENDOR SPACE OPTIONS

We offer diverse vendor spaces throughout Bella Abzug Park. Please review all options carefully.

       Premier Tent Spaces:

• • Location: Directly in front of the Hudson Yards train station entrance.
  • Benefits: Highest visibility and foot traffic from commuters and visitors.
  • Ideal For: Established brands, high-end products, and vendors seeking maximum exposure.
  • Size: 10'x10' (Tent rental included, tables/chairs not provided)

·       Tent Spaces (33rd Street):

• • Location: Along 33rd Street, across from The Vessel.
  • Benefits: Excellent visibility, close to the park entrance, and part of the main festival flow.
  • Ideal For: Wide range of vendors, from artisans to food vendors, seeking good visibility and access to main traffic.
  • Size: 10'x10' (Tent rental included, tables/chairs not provided)

·       Sidewalk Table Spaces:

• • Location: Outside Bella Abzug Park, along Hudson Blvd East or 33rd Street.
  • Benefits: More affordable, visible to pedestrians.
  • Ideal For: Smaller vendors, compact setups (artists, jewelry, crafts), budget-friendly option.
  • Size: 4'x6' (Table and chair rental included)

·       Within the Park Table Spaces:

• • Location: Inside Bella Abzug Park.
  • Benefits: Immersed in festival atmosphere, convenient for attendees.
  • Ideal For: Relaxed atmosphere, unique products/experiences, affordability, first-time vendors, smaller setups.
  • Size: 4'x6' (Table and chair rental included)

·      

SELECTION PROCESS

We prioritize applications based on submission time and aim to limit similar businesses to ensure a diverse vendor selection. No spaces are held, so apply early!

VENDOR FEE INCLUDES:

• Commemorative event lanyard
• Personalized digital flyers
• 2-3 professional event photos
• Prioritized customer service

PLEASE NOTE:

• The event does not provide electricity or Wi-Fi for vendors.
• All vendor must provide their own set-ups unless requested (additional rental fee) 

YOUR SUPPORT MATTERS

As an independent for-profit business, your vendor fee also contributes to the support of:

• Staffing
• Independent musicians
• Media coverage
• Community-wide marketing efforts
• Advocacy for the Arts & Culture sector
• Independent public arts projects

Colored Colors does not receive any state or county funding for our programs. Your support goes a long way and allows us to foster inclusive and innovative Arts & Culture programs within our communities.

APPLICATION REVIEW AND FEES

Applications are reviewed within 24 hours. If approved, your card will be charged. There's no application fee.

• Application deadline is November 1st 2026

COMMUNICATION

All communication will be conducted through EVENTENY. Please download the app.

REASONS FOR APPLICATION REJECTION

• Past no-shows at Colored Colors events
• Rude or negative communication with staff
• Issued chargebacks
• Violation of community guidelines