APPLICATION FOR BRANDS

Welcome to the 5th Annual Holidays at the Park!

What started as a vision for a vibrant and inclusive holiday market has blossomed into a New York City tradition. Situated in the heart of Hudson Yards—one of the most modern and high-traffic districts in the world—Holidays at the Park offers brands a unique opportunity to engage with a diverse demographic of commuters, tourists, and local residents during the busiest shopping season of the year.

Following the success of past partners like Coca-Cola and Liquid Death, we are excited to invite new brands to celebrate the season with us for our 2026 holiday market.

 
Strategic Flexibility for 2026
To maximize accessibility and brand customization, we have restructured our 2026 partnership tiers:

Lowered Base Activation Fees: We have reduced our base space-only registration fees by up to 20%.
The BYO Model: By switching to a "Bring Your Own" (BYO) setup model, we allow brands the full flexibility to bring their own professional, custom-fabricated activations and branded tents.
 
Event Dates & Times
Location: Bella Abzug Park (524 W 34th St, New York, NY 10001)

All brand activations will be located on Block 1

Market Hours: Saturdays & Sundays, 12:00 PM – 5:00 PM

• Saturday, November 21st
• Sunday, November 22nd
• Saturday, November 28th
• Sunday, November 29th
• Saturday, December 5th
• Sunday, December 6th
• Saturday, December 12th
• Sunday, December 13th

ACTIVATION PRICING IS PER DAY — PLEASE SELECT TOTAL QUANTITY AT CHECKOUT

 
Brand Placement Options
Placement is curated to maximize brand visibility and foot traffic flow. Please review all options carefully.

1. Premier Brand Activation Space (10'x10')
Location: Directly in front of the Hudson Yards 7-Train station entrance.
Visibility: Highest possible foot traffic (15k+ daily commuters and weekend visitors).
Ideal For: Product sampling, lead generation, and high-impact experiential setups.

2. Festival Hub Space (10'x10')
Location: Along 33rd Street, directly across from The Vessel.
Visibility: Heavy tourist traffic and main festival walkway.
Ideal For: Brand awareness and community engagement.
 
Partnership Perks

Your partnership fee includes:

• Premium Marketing: Inclusion in community-wide marketing efforts and newsletters.
• Digital Assets: Personalized digital flyers and social media mentions.
• Event Media: 3–5 high-resolution professional photos of your brand activation in action.
• Lanyards: Commemorative 2026 event lanyards for your on-site team.
• Prioritized customer service

Important Requirements
Self-Sustained Setup: No electricity or Wi-Fi is provided. Brands requiring power must provide their own silent (battery-powered) solutions. Loud gas generators are strictly prohibited.
Tent Safety: All brand tents must be professional-grade and must be properly weighted. No stakes are allowed in the park.
Permitting: Brands conducting food sampling or specific giveaways may require additional health permits as per NYC regulations.
BYO Model: All brands must provide their own setups (tents, tables, chairs, and activation materials).
Weather Preparedness: This is an outdoor winter event. Brands should plan setups accordingly for cold-weather conditions.
 
Selection Process
We prioritize applications based on submission time and aim to limit similar brands to ensure a diverse partner selection. No spaces are held, so apply early!

 
Application Review & Deadlines
Review Timeline: Applications are reviewed within 24–48 hours. Your card will be charged automatically upon approval. There is no application fee.
Application Deadline: November 1st, 2026.
Late Fee: A $20 late fee applies to all applications submitted after November 1st.
Communication: All logistics will be sent via EVENTENY. Please ensure you have the app downloaded.
 
Mission & Partnership
Holidays at the Park is supported by the Hudson Yards Hell's Kitchen (HYHK) Alliance. We endorse their mission to promote the role of public art in enhancing public space. Your activation fees directly support our ability to keep this beloved community tradition free to the public and provide a platform for independent musicians, artists, makers, and small businesses during the holiday season.

Why Your Support Matters

Your fee supports:

• Independent musicians
• Staffing
• Community-wide marketing efforts
• Advocacy for the Arts & Culture sector
• Independent public arts projects

Colored Colors does not receive any state or county funding for our programs. Our programs are fueled by your participation, and your support allows us to foster inclusive and innovative Arts & Culture programs within our communities.

 
Reasons for Application Rejection

• Past no-shows at Colored Colors events
• Rude or negative communication with staff
• Issued chargebacks
• Violation of community guidelines

2026 VENDOR AGREEMENT & TERMS AND CONDITIONS

1. SERVICE DEFINITION & VENDOR EXPECTATIONS

• Nature of Service: The Vendor acknowledges that Colored Colors is providing rental of ground space only ("Booth Space") within a public setting, along with general event marketing.
• No Guarantees of Performance: Colored Colors does not guarantee specific sales numbers, specific foot traffic volume, or a specific number of participating vendors on any given day.
• Market Fluctuations: As a grassroots, open-air event, the layout, total number of vendors, and public attendance can fluctuate based on weather, vendor cancellations, and other variables. A reduction in the total number of vendors or changes to the floor plan does not constitute a "material deviation" from the advertised event and is not grounds for a refund or dispute.
• Sales Responsibility: Colored Colors does not take a commission on sales. Lack of sales, low foot traffic, or subjective dissatisfaction with the event atmosphere are not grounds for a refund or credit.

2. LIABILITY AND INDEMNIFICATION

• Neither Colored Colors nor its partners, sponsors, affiliates, officers, agents, or employees are liable or responsible for any accidents, personal injury, lost, stolen, or damaged goods occurring during the event.
• Indemnification: By signing this agreement, the Vendor agrees to indemnify and hold harmless Colored Colors and its associated partners (including but not limited to NYC Parks, local Business Improvement Districts, and event sponsors) from any claims, damages, or liabilities arising out of the Vendor’s participation or negligence.
• Insurance: We strongly encourage all vendors to secure temporary event insurance to protect their own inventory and liability.

3. REFUND POLICY (STRICT NO CASH REFUNDS)

• Non-Refundable Fees: All fees paid are non-refundable. Under no circumstances are monetary refunds issued.
• Credit System: In applicable cancellation cases outlined below, a Credit may be issued. All credits are valid for one year from the original event date.

4. VENDOR CANCELLATION POLICY

If a vendor wishes to cancel, the request must be submitted in writing via Eventeny or events@coloredcolors.com. Credit eligibility is determined by the date the written notice is received:

• Cancellation 60+ Days Prior: Full Credit issued (minus $10 administrative fee per event day).
• Cancellation 15 to 59 Days Prior: 50% Credit issued.
• Cancellation 3 to 14 Days Prior: 25% Credit issued.
• Cancellation Less than 72 Hours (3 Days) Prior: NO CREDIT ISSUED

5. NO-SHOW & LATE ARRIVAL FEES

• Vendors will receive a confirmation text 48 hours prior to the event to confirm attendance.
• No-Show Penalty: If a vendor does not cancel and fails to attend ("No Show"), or arrives after the designated load-in window without prior notice, they forfeit their booth fee in full (0% Credit) and will be charged a $50 No-Show Fee to the card on file.

6. WEATHER & RAIN DATE POLICY Due to NYC Parks regulations, rain dates are not permitted. Events proceed rain or shine. Dates may be postponed only at the sole discretion of Colored Colors in cases of Extreme Weather or Safety Hazards, defined as:

• Lightning, Winds exceeding 30 mph, or Snow accumulation >3 inches.
• Extreme temperatures (<20°F or >95°F).
• Closure of public transport hubs (e.g., Hudson Yards subway) or government-mandated closures.

If an event is postponed by the organizers due to these conditions, vendors receive a FULL CREDIT valid for one year. No cash refunds are issued for weather cancellations.

7. FULL EVENT CANCELLATION (FORCE MAJEURE)

In the event of a full cancellation due to "Unforeseen Circumstances" (Natural Disasters, Acts of God, Government Mandates, Civil Unrest, Pandemics, or Infrastructure Failures), the event will be postponed. Vendors will receive a FULL CREDIT valid for one year from the cancellation date.

8. AUDITS & PRODUCT COMPLIANCE

• Audits are conducted prior to the event start. Your setup must match the products and professional standards listed in your application.
• Prohibited Items: Alcohol and THC products are strictly prohibited.
• Non-Compliance: If a discrepancy is found, Colored Colors reserves the right to remove the vendor from the event immediately without refund or credit.

9. CHARGEBACK & DISPUTE POLICY

By signing this application, the Vendor acknowledges that all sales are final. Any attempt to file a dispute or chargeback with a financial institution claiming "Services Not Provided" or "Item Not as Described" when the Booth Space was made available will be considered a breach of contract and fraud.

• Colored Colors will submit this signed agreement, proof of event operation, and check-in logs as evidence to the financial institution.
• Vendors who file fraudulent chargebacks will be permanently banned from all future Colored Colors events.