2027 Georgetown Swirl

About the event

The Georgetown Main Street Program invites you to be part of the 17th Annual Georgetown Swirl, a Texas Downtown Association (TDA) Presidents Award-winning Texas wine, local food, and downtown shopping celebration, on the Georgetown Square. The event will be on Saturday, March 6, 2027, from 4:00-5:30 p.m. for VIP and 5:00-8:30 p.m. for GA.The Georgetown Swirl will include tastings from Texas wineries as well as amazing food from local restaurants located inside the fabulous downtown retail stops. Each attendee will receive a commemorative tasting glass and will have their choice of 10 wine samples and a tasting at each of the participating restaurants. The retail locations will have Swirl shopping specials for guests, so treat yourself to a few things while you’re out swirling around downtown! Live jazz music by Swing Shift will set a fun and festive mood. Don’t miss out on the fun! General admission tickets are sold for $60 each to keep the event an intimate gathering. VIP tickets are available for $130 each for early access to the VIP Reception from 4- 5:30 p.m. VIP guests will enjoy a special custom menu paired with Texas wines. It is an experience you do not want to miss! Check-In for VIP guests will be at City Post Chophouse starting at 4 p.m. Check-In for General Admission guests will be at the Downtown Development and Special Events Office, 505 S Austin Ave. starting at 5:30 p.m. All proceeds benefit the Georgetown Main Street Facade & Sign Grant Program which has awarded over $800,000 in matching grant funds back to over 100 downtown property and business owners. The Georgetown Swirl is a rain or shine event.

Dates

Mar 06, 2027 · 5:00 PM - Mar 06, 2027 · 8:30 PM(GMT-06:00) Central Time (US & Canada)

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Location

505 S Austin Ave

505 S Austin Ave, Georgetown, Texas 78626, United States

Directions

Parking instructions

Please utilize our FREE parking in the public parking garage, entrance at 502 S Main St.

Artists, vendors & exhibitors applications

Interested in applying:

2 active applications

Swirl Restaurant Participation Form 2027

Deadline: Mar 06, 2027

Apply now

We’re excited to invite you to participate in one of our favorite signature events—the 17th Annual Georgetown Swirl!

This award-winning event, featuring local food, Texas wine, and downtown shopping, will be held on Saturday, March 6, 2027, from 5:00-8:30 p.m. The theme this year is "Disco." We encourage you to embrace the theme and join in the festivities!

Highlights from 2025:

· A sold-out crowd enjoyed delicious pairings of Texas wines and savory bites.

· Attendees dined, shopped, and "swirled" around the square, supporting local stores and Texas wineries.

· Proceeds from The Swirl benefit the Main Street Façade & Sign Grant Program, which has provided over $800,000 to enhance downtown properties and businesses.

This year, we’ll keep the event intimate with 600 VIP and general admission tickets available, 600 samples are required. We’d love for you to join us as a Swirl restaurant partner!

Swirl Winery Participation Form 2027

Deadline: Jan 22, 2027

Apply now

We’re excited to invite you to participate in one of our favorite signature events—the 17th Annual Georgetown Swirl!

This award-winning event, featuring local food, Texas wine, and downtown shopping, will be held on Saturday, March 6, 2027, from 5:00-8:30 p.m. The theme this year is "Disco." We encourage you to embrace the theme and join in the festivities!

Highlights from 2026:

· A sold-out crowd enjoyed delicious pairings of Texas wines and savory bites.

· Attendees dined, shopped, and "swirled" around the square, supporting local stores and Texas wineries.

· Proceeds from The Swirl benefit the Main Street Façade & Sign Grant Program, which has provided over $800,000 to enhance downtown properties and businesses.

This year, we’ll keep the event intimate with 600 VIP and general admission tickets available, 600 samples are required. We’d love for you to join us as a Swirl winery partner!

Hosted by City of Georgetown

Joined Eventeny in May 2024

36 events

Georgetown, Texas, United States