Call to Artists: Old School Square Logo Design

Design a watercolor illustration that embodies Old School Square to serve as part of the new logo. Once the winner is chosen, the artist will be asked to design a family of logos representing each of the individual venues on the campus (4 additional designs): Cornell Art Museum, Crest Theatre/Creative Arts School, Amphitheatre, and Vintage Gym.

• Community – residents, tourists, downtown businesses, snowbirds • Old School Square attendees • Art and culture community • City of Delray Beach, owner of Old School Square

ORIGINAL: • Watercolor designs must be distinctive, avoiding similarities to existing or past OSS logos. Let your imagination run wild! ARTISTIC & TECHNICAL: • Artwork must be clear, despite watercolor’s fluidity to hold up to reproduction. • The logo must be recognizable in all sizes from business cards to large signage. BRAND REPRESENTATION: • Blend historical value with a fresh, lively and innovative aesthetic. • Key subjects, such as buildings, must be easily identifiable. • Avoid overly trendy styles to ensure longevity. COLOR & STYLE: • Artists must choose from one of two provided palettes: Vintage or Vibrant (see final page for details). Artists don’t have to use all of the colors in a palette, but please stick with one palette. • Consider print and digital applications, ensuring colors and textures translate well. PRACTICAL USABILITY: • Logos should work on light, dark, and transparent backgrounds. • Consider horizontal, stacked, and vertical formats. • Artwork must be able to be converted to vector format. • Avoid excessive detail that could be lost in smaller reproductions.

• 3 photos of original watercolor illustration of OSS • Artist bio and portfolio (3 -5 images of previous work) • Short statement about the design inspiration •  Agree to transfer all rights to the design to the City of Delray Beach (owner of Old School Square)

• Short listed artists (finalists) are chosen by a selection committee • The public votes to select the winning artist • The winning artist is commissioned to create additional designs for: Cornell Art Museum Crest Theatre / Creative Art School The Amphitheatre The Vintage Gym

• Call to Artists Opens: Thursday, March 6, 2025 • Submission Deadline: Wednesday, April 9, 2025 | 12pm • Finalists Announced: Wednesday, April 16. 2025 • Public Voting Period: Wednesday, April 16 – Wednesday, May 7, 2025 • Winner Announced: Monday, May 12, 2025 • Deadline for creation of 4 additional logos: June 30, 2025 • Special Unveiling Event: Late Summer 2025

Artists must choose from one of TWO provided color palettes: Vintage or Vibrant.You don't need to use all of the colors in a palette, but please don't mix them.

• • $3000 for the winning design + $500 for each additional design • Feature on artist's body of work in the Spotlight Gallery at Cornell Art Museum • Artwork featured in OSS branding, marketing and media • Special recognition at the unveiling event