San Diego Pride's mission is fostering pride, equality, and respect for all lesbian, gay, bisexual, and transgender communities locally, nationally, and globally. We have a vision of a world free of prejudice and bias. Our Values Diversity – being inclusive, accepting and respectful of the differences of people who share our values. Respect – valuing others by accepting individuality and demonstrating courtesy and mutual regard. Honesty and Integrity – communicating factual information and being true to our values. Accountability – to be responsible for the effects and consequences of our words and actions.