Downtown Lynchburg Association is an accredited program of the Virginia Main Street and the National Main Street Center™ and a member of International Downtown Association. As a 501(c)(3) non-profit organization, DLA has been working as the champion for downtown revitalization for 25 years. Throughout its history - as both Lynch’s Landing and Downtown Lynchburg Association - the organization has been a catalyst for positive growth. Lynch’s Landing was rebranded during a restructure in 2017 to Downtown Lynchburg Association.