Speaker: Sadiq Punjani Speaker Bio: Sadiq Punjani is the founder of Digital Search Pros(https://www.digitalsearchpros.com/ ) and has over 15 years of experience in digital marketing. He has managed marketing and analytics for companies like The Home Depot and SunTrust Banks. The following are notes from the Eventeny Webinar Series and the full recording can be found below. -SEO are organic search results. -Local SEO is when results are location-based. -Examples: local pack, on map, or on a knowledge panel. -SEO is impacted by: -On-page: URL, Title Tags, Header Tags, Content Meta description & Internal Links -Off-page: Links from external site to your site. -Site Architecture/Technical SEO: navigation path of site, redirects, broken links, time on site, mobile responsiveness, schema-encoded name, address, phone number (NAP) -Local SEO is how you can get free rankings for local related terms. Local search is impacted by: -Category, citations, city/state/zip in url, schema tags, title tag, H1 tag, backlinks, content, reviews (number of reviews), rating, social signals (facebook likes & twitter followers), mobile signals (click-to-call, check ins, ctr), personalization -NAP matters for local search -Create a Google Business (it’s free). It provides: -Report metrics for your location (brick and mortar) -Includes number of phone calls, driving directions, website clicks -You will be required to verify the location in some cases -Name should be what’s on your storefront -Measuring Key Performance Indicator (KPI) -clicks/visits/impressions, cost/spend/revenue, net income, cost per click (CPC), cost per conversion/lead/sale, time on site, bounce rate, and more (check out the webinar recording) -Create Google Analytics and Search Console Accounts (it’s free) -Google Analytics: tracks site traffic -Google Search Console: provides technical SEO data and more site data. -Will also tell you if your site is hacked or contains malware -Site Architecture -Home page has the most authority -Page one level under homepage will have slightly less authority than home page -Page two level below home page will have further less authority -HTTP Status Codes and when they occur: -200 (OK) -301 (Permanent Redirect) -302 (Temporary Redirect) -304 (Cached Redirect) -404 (Page Not Found) -503 (Service Unavailable/Maintenance) -Soft 404 -Off-Page SEO/Content Marketing -Off-Page SEO links from external sites to your pages -Do not request links backs or reciprocal links from other for benefit of SEO -Links should be requested if content is supplementary on other sites