Artists and Vendors: Best Practices

Artists and Vendors: Best Practices

 

DOS: 1. Set up your shop WEEKS in advance: Watch the tutorial videos!  2. Create an appealing page by having: a. Multiple pictures of each product from different angles. b. A detailed description of each item. c. Insights or stories about the product. d. Create search categories for customers to quickly find products. e. Clearly label return and refund policies. f. Show the artwork on a wall, or in a showroom! Give examples so potential customers can use their own imagination. 3. Differentiate between your product and profile pictures. 4. Highlight your logo/brand! 5. Use Youtube videos for: a. Storytelling b. Booth setup c. A glance at how your work is created d. Testimonials e. Success stories 6. Connect your page to all your social media!  7. Market yourself through personal channels AND the event channels.  a. TAG everyone (eventeny, the event, etc)  to get the most exposure b. Repost, comment, share as much content as you can.  8. Have good packaging with customized notes. 9. Ask customers to follow you on Eventeny & follow up with customers before and after they’ve received the items. 10. List as many products you can! The platform and the virtual booths give artists the chance to show off their larger and/or more unique pieces. Artists & vendors do not need to carry these items in-person, they just need to be listed online. a. Statistics show: Artists and Vendors who have 40+ items do 4x better in sales. 11. Provide added values such as raffles or free products with purchase 12. The platform will show “sold out” when items are no longer available, but make sure to restock or add the option of pre-order. DON'TS: 1. Do not set up your shops last minute. 2. Do not focus too much on Zoom. It’s an added bonus!  a. Zoom aids with helping customers understand details and closing the deal, but will not help with getting the products noticed. 3. Avoid generic language when listing/describing the product. 4. Do not complain on social media (& other platforms) about not selling products, other vendors/artists, events, or personal frustrations. a. Please remember everything shows up on Google, and this can affect your brand image. b. Be mindful of the language used in any conversation. 

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