The Tomato Jam

Welcome to The Tomato Jam! Join us at Highland Brewing Company in Asheville for a one-of-a-kind celebration of Western North Carolina's most iconic summer crop—the tomato. The Tomato Jam brings together local growers, chefs, makers, musicians, breweries, and community members for a day of food, music, agriculture, and Appalachian culture. From heirloom tomatoes and farm-fresh produce to tomato-inspired dishes, local artisans, and live music, this event celebrates everything that makes Western North Carolina special. We're looking for farmers, tomato growers, chefs, restaurants, food producers, artisans, gardeners, nonprofits, and tomato-adjacent businesses that share our passion for local food and community. Vendor participation is FREE. Admission is FREE. Come celebrate the tomato and jam out to great music at Highland Brewing Company.