The Tomato Jam

About The Tomato Jam

Welcome to The Tomato Jam!

Join us at The Mule in Asheville, North Carolina for a celebration of Western North Carolina’s favorite summer crop—the tomato.

The Tomato Jam brings together farmers, growers, chefs, makers, musicians, gardeners, and food lovers for a day of local food, live music, community, and Appalachian culture.

From heirloom tomatoes and farm-fresh produce to tomato-inspired dishes, handcrafted goods, and great music, The Tomato Jam celebrates everything that makes Western North Carolina special.

We’re looking for tomato growers, chefs, restaurants, makers, artisans, nonprofits, and businesses that share a passion for local food, agriculture, and community.

Whether you grow them, cook them, preserve them, paint them, or simply love them, we’d love to have you join us.

Admission is FREE.

Vendor participation is FREE.

Vendors keep 100% of their sales.

We proudly support ASAP Connections and encourage vendors and attendees to learn more about their mission supporting local farms, food systems, and community resilience throughout Western North Carolina.

Come celebrate the mighty tomato and jam out to some great music with us at The Mule.

THE TOMATO JAM Sponsor Opportunities Community Sponsor — $1,000 Perfect for local businesses, restaurants, farms, and organizations looking to support The Tomato Jam and connect with attendees. Includes: • Logo placement on the event website • Recognition on event social media • Sponsor recognition at the event • Opportunity to provide promotional materials ⸻ Supporting Sponsor — $2,500 For businesses seeking a larger presence and deeper community engagement. Includes: • Everything included in Community Sponsor • Enhanced logo placement on marketing materials • Premium sponsor recognition at the event • Opportunity for a branded activation, display, or experience • Featured social media recognition ⸻ Presenting Sponsor — $5,000 The Tomato Jam Presented By [Your Company] Become the title sponsor of The Tomato Jam and receive premier visibility throughout the event. Includes: • Event naming rights • Premier logo placement on all marketing materials • Premier logo placement on website, event pages, and social media graphics • Recognition in press releases and media outreach • Stage mentions throughout the event • Opportunity for a custom branded activation • Dedicated sponsor spotlight content • Custom event recap highlighting your partnership • First right of renewal for future Tomato Jam events ⸻ Custom Sponsorship Opportunities Looking for something unique? Let’s build something together. Examples include: • Live Music Sponsor • Tomato Tasting Sponsor • Chef Demonstration Sponsor • Kids Activity Sponsor • Contest Sponsor • Hospitality Sponsor • Sustainability Sponsor • Community Partner Sponsorship • Custom Branded Experiences Custom packages start at $1,000.