The High and Dry Festival Summer Edition 2026

We’re excited to invite functional beverage brands to participate in the High and Dry Festival Summer Edition 2026 — a 21+ tasting experience designed to spotlight the best in THC, adaptogen, nootropic, and wellness-forward drinks.

This year’s event will take place on July 11th 2026 in St. Petersburg, FL, with a VIP hour from 1–2PM and general admission from 2–5PM.

Table participation is $250 and includes a table, signage and event-day volunteer support (if requested). Sponsorship opportunities are also available for brands seeking added visibility.

Please note: No onsite sales or distribution of full cans is allowed. Sampling only. 

All participating brands must comply with Florida hemp laws. 

All participating brands will be automatically entered into the People’s Choice Award.

We’re grateful for your interest in building something bigger with us — and we look forward to sipping with you soon!

The Wellness Village at High & Dry Festival – Summer Edition is a curated space featuring wellness-focused brands, services, and experiences that complement the functional beverage movement.

This area is designed to enhance the overall event experience by offering attendees opportunities to explore products and services centered around health, recovery, relaxation, and lifestyle.

What We’re Looking For:
We’re seeking vendors in categories such as:

Wellness products (non-beverage)
Functional goods and supplements
Apparel and lifestyle brands
Recovery and self-care services
Interactive wellness experiences
 

Sales:
Wellness Village vendors are permitted to sell products and services on-site during the event.

Placement:
All approved vendors will be located within the designated Wellness Village area of the festival. Vendors recieve a 8ft table and black tablecloth.

Experience:
This is a high-energy, sampling-driven event with 500+ attendees expected. Vendors should be prepared to engage with guests, educate them on their offerings, and create an inviting booth presence.

 
If you want to be part of a growing movement around functional, non-alcoholic lifestyles—we’d love to have you join us.

The High & Dry Festival – Summer Edition 2026 is a 21+ functional beverage tasting event featuring 500+ attendees, live music, and a high-energy, social atmosphere.

We are seeking a limited number of food vendors to provide quality food options that complement the event experience.

 
What We’re Looking For:
Quick-service food concepts
Festival-friendly menus (efficient, easy to execute)
Vendors capable of handling consistent volume throughout the event
 
Placement
All food vendors will be located outdoors in a designated food vendor area.

Power Requirements
No power will be provided
Vendors must bring their own quiet generator if power is needed
 
Sales
Food vendors are permitted to sell directly to attendees
Vendors are responsible for their own payment processing and applicable permits

If you’re interested in serving a large, engaged crowd and being part of a fast-growing event—we’d love to have you apply.