Southern Roots Festival

Southern Roots Festival is currently accepting applications for food vendors to participate in our 2026 event at North Wilkesboro Speedway. This 1.5-day, community-focused festival brings together a strong mix of vendors, live music, and attendees from across the region, offering excellent exposure and sales opportunities.

We are seeking a variety of food vendors offering quality, well-prepared menu items that align with the overall experience of the festival.

All food vendors must comply with local health and safety regulations. The Wilkes County Health Department will be on-site prior to the event to conduct required inspections. Vendors are responsible for ensuring all permits, equipment, and operational standards are met. 

⚠️ Requirements

• Food Trucks must fit within the assigned footprint
• Vendors must provide their own tent, setup, and necessary equipment
• Generators are permitted (must be properly maintained and safely operated)
• Vendors must be fully set up prior to opening and remain open during all festival hours
• Due to space limitations, not all applicants will be accepted

*Quiet generators are strongly encouraged to maintain a comfortable environment for guests and neighboring vendors.

Are you an artisan, maker, or craft vendor? Southern Roots Festival is seeking a curated mix of vendors offering apparel, accessories, home goods, and thoughtfully crafted products.

Held at the historic North Wilkesboro Speedway, Southern Roots Festival is a 1.5-day, community-focused event that brings together local and regional businesses, live music, and attendees from across the region. The festival provides a strong opportunity for vendors to showcase their work, connect with customers, and be part of a well-rounded, engaging event experience.

Southern Roots Festival welcomes applications from informational and service-based businesses interested in connecting with our audience at the 2026 event at North Wilkesboro Speedway.

This category is intended for businesses that provide services, promotions, or informational outreach rather than the direct sale of physical goods or food. Examples may include service providers, organizations, or businesses promoting offerings, memberships, or experiences.

Southern Roots Festival attracts a wide audience of families, shoppers, and community members from across the region, offering a strong opportunity to engage with attendees in a high-traffic, in-person setting.

Please note that this category is limited and curated to ensure a balanced and cohesive festival experience. Not all applicants will be accepted.

Want to make a bigger imapct? Become a sponsor instead and have your logo advertised throughout the festival and get a complimentary booth!