So Ho Ho Holiday Market 2026

Our vendor applications are open for our 5th annual So Ho Ho Holiday Market indoors at the Sonoma County Fairgrounds December 12th & December 13th 11am-5pm! 5k+ attendees each day! This isn't a traditional craft fair. We carefully curate vendors to align with our audience, focusing on modern makers, artists, fashion, vintage, jewelry, plants, sneaker resellers and unique holiday finds. It's pretty hip & cool! 

Vendors may register for one or both event days. Booth options include: a 10x10 space (includes pipe and drape). If applying for both dates, booths will be kept overnight- building will be armed.

We do not accept applications from MLM companies or political parties.

Please note- the Sonoma County Fairgrounds contracts their own food vendors for the event, so we are unable to accept applications from food trucks or food vendors who cook on-site. Baked goods and beverage vendors are okay to apply. This only applies to this specific event.

 Browse through our applications and let us know if you have any questions. This is an electronic agreement and by selecting the booths, you are validating and approving this agreement electronically.