Showcase Atlanta Peach Pit Viewing Party

Join us for Showcase Atlanta: Peach Pit Viewing Party, a high-energy, outdoor festival celebrating Atlanta’s role on the global stage as a host city for the FIFA World Cup. Taking place on Sunday, July 19 from 11 AM to 8 PM at Piedmont Park, this event brings together sport, culture, and community in one unforgettable experience.We are expecting over 20,000 Atlantans and visitors to attend. Vendors will be positioned alongside live entertainment, a World Cup Final viewing, interactive activations, and family-friendly programming, ensuring strong foot traffic and engagement throughout the day.This is your chance to align your brand with a citywide celebration and tap into the energy of Atlanta on the world stage!About the eventShowcase Atlanta: Peach Pit Viewing Party is a free, outdoor celebration of global sport and local culture, taking place Sunday, July 19 from 11 AM to 8 PM at Piedmont Park. Hosted by Showcase Atlanta, an initiative of Mayor Andre Dickens’s office, this one-of-a-kind festival brings the energy of the FIFA World Cup to the heart of the city while spotlighting the small businesses, creatives, and communities that make Metro Atlanta thrive.Attendees can enjoy a full day of programming, including a live screening of the World Cup Final, curated food and merchandise vendors, a vibrant Kids Zone, interactive games, live performances, DJs, and immersive sponsor activations. Designed to drive economic opportunity and celebrate Atlanta’s cultural richness on a global stage, the Peach Pit Viewing Party is where world-class soccer meets hometown pride.