Milwaukee Oktoberfest

Prepackaged Food Vendor Application – Milwaukee Oktoberfest
October 3–5, 2025 | Henry Maier Festival Park

Milwaukee Oktoberfest is proud to showcase a curated selection of artisan, locally made, and culturally inspired prepackaged food products for thousands of festival goers each year. From Bavarian-style snacks to gourmet treats, we invite vendors who offer high-quality, ready-to-eat or shelf-stable items to join us for a weekend of food, music, and gemütlichkeit on the lakefront.

This application is intended for vendors selling sealed, prepackaged food items such as:

• Pretzels, cookies, and baked goods

• Specialty popcorn or nuts

• Jams, jellies, honey, or sauces

• Chocolates, candies, or other confections

• Pickled goods, jerky, or canned items

Vendors may not sell hot, prepared, or made-to-order food through this application.

Approved vendors will be provided with:

• A designated 10’x10’ booth space in the vendor market area

• Access to high foot traffic near entertainment and beverage zones

• Event marketing inclusion (website listing + signage)

• Staff/vendor passes for working the festival

All vendors must meet current Wisconsin DATCP regulations for prepackaged food sales and provide proof of product liability insurance. Preference will be given to vendors offering items aligned with German, European, or Milwaukee heritage themes.

We’re looking for small businesses with big flavor, strong presentation, and a passion for quality.

Application Deadline: Sept 5th, 2025

Calling All Makers!

Milwaukee Oktoberfest is proud to welcome handcrafted goods, unique artwork, and artisan products that reflect creativity, skill, and tradition. We’re seeking talented vendors whose work fits the spirit of the fest—heritage, community, and celebration.

Whether you’re a potter, woodworker, leather crafter, painter, metalworker, or fiber artist, we invite you to apply.

Vendor Details

• Booth Fee: LIsted below for the full weekend (Friday–Sunday)

• Booth Size: 10’ x 10’ space. Larger booths available by request.

• Setup: October 3, 9:00 AM–3:00 PM

• Tear Down: October 5, after 6:00 PM

• Operating Hours:

  • Friday: 4:00 PM–10:00 PM

  • Saturday: 11:00 AM–10:00 PM

  • Sunday: 11:00 AM–6:00 PM

What We Provide

• Designated booth space - choose your own space on the vendor map. 

• Inclusion on the official Oktoberfest website vendor list

• Social media highlight opportunities

• On-site vendor support during event hours

• Electricity available for additional charge (limited spots)

What You Provide

• Your own tent, tables, displays, and signage

• Valid WI seller’s permit or temporary event permit

• Product photos for marketing

• Commitment to being present all 3 days of the event

• A spirit of joy and craftsmanship!

Application Requirements

To apply, please submit the following:

1. Completed application form

2. 3–5 high-quality photos of your work and booth setup

3. Description of your handmade process (materials, techniques, etc.)

4. Proof of insurance (COI must be attached to application to be considered)

5. Payment upon acceptance

Deadline to Apply: August 15, 2025
Applicants will be notified of acceptance by August 22, 2025.

Milwaukee Oktoberfest invites local clubs, cultural organizations, and nonprofit groups to be part of our community celebration on Milwaukee’s lakefront. This is your chance to:

• Showcase your mission

• Engage with thousands of attendees

• Fundraise or share educational materials

• Recruit volunteers or members

• Celebrate Milwaukee’s diverse civic spirit

• Sell branded merchandise or host raffles (with appropriate permitting)

• Offer games, demos, or interactive experiences

• Provide literature, sign-ups, or awareness campaigns

• Fundraise (pending approval)

• Celebrate cultural heritage, arts, or traditions

• Fee: $200 for a 10’ x 10’ booth space
  (fee may be waived for qualifying 501(c)(3) nonprofits with no sales)

• Booth Includes: Listing on our website and marketing opportunities

• Setup: October 1–2, 2025 (9:00 AM – 6:00 PM)

• Tear-Down: October 5, 2025 (after 6:00 PM)

• Operating Hours:

  • Friday: 4:00 PM – 10:00 PM

  • Saturday: 12:00 PM – 10:00 PM

  • Sunday: 12:00 PM – 6:00 PM

To apply, please submit the following:

1. Completed application form (below)

2. Description of your club or nonprofit's mission

3. Proof of 501(c)(3) status

4. Description of planned booth activity (including any items for sale or fundraising)

5. Certificate of Insurance (if applicable)

Deadline to Apply: August 15, 2025
Notification of Acceptance: August 22, 2025

Be Seen by Thousands

Milwaukee Oktoberfest is the city’s premier celebration of German culture, local pride, and community connection—drawing tens of thousands of attendees to the lakefront. Whether you’re a local business, tourism bureau, media group, or civic institution, this is your opportunity to make meaningful impressions, generate leads, and celebrate alongside Milwaukee’s families and visitors.

Exhibitor Categories May Include:

• Travel & Tourism Boards

• Educational Institutions

• Media & Publishing

• Utility or Energy Companies

• Cultural Organizations

• Family Services

• Health & Wellness

• Consumer Brands

• Beer, Wine, and Food Sponsors (with advance approval)

Booth Details

• Exhibitor Fee: Fee set by organizers for 10' x 10' space for all 3 days
  (Larger footprints and activations available upon request)

• Includes: Website listing, optional sponsor upgrade, and on-site support

• Electricity: Available upon request for an additional fee

• WiFi Access: Available through Summerfest at standard vendor rates

Festival Operating Hours

• Setup: October 3 (9:00 AM–3:00 PM)

• Festival Hours:

  • Friday, Oct 3: 4:00 PM – 10:00 PM

  • Saturday, Oct 4: 11:00 AM – 10:00 PM

  • Sunday, Oct 5: 11:00 AM – 6:00 PM

• Tear-Down: October 5 after 6:30 PM

• Early teardown is prohibited.