Irving Oktoberfest

OverviewCelebrate Oktoberfest at Toyota Music Factory with German beer, grub, live music, keg bowling, stein holding & more!🍺 Oktoberfest at Toyota Music Factory 🥨Saturday, October 3, 2026 | 12PM–8PMToyota Music Factory – On The Plaza316 W Las Colinas Blvd, Irving, TXBreak out the lederhosen and raise a stein! Oktoberfest at Toyota Music Factory is taking over the Plaza for a full day of German beer, German grub, live music, games, competitions and Oktoberfest fun.All ages welcome!🎟️ TICKET OPTIONSFREE GENERAL ADMISSION – First 500 GuestsThe first 500 GA tickets are FREE, so reserve yours early!Your GA ticket includes admission to the festival and access to all the entertainment, games and festivities.🍺 VIP EXPERIENCE – Limited AvailabilityUpgrade your Oktoberfest experience with:Commemorative Oktoberfest souvenir glass2 complimentary drinksAccess to the VIP Lounge & VIP BarDedicated VIP check-inVIP quantities are limited.🍻 WHAT TO EXPECTLive MusicGerman Beer GardenGerman GrubKeg BowlingStein-Holding CompetitionsOktoberfest GamesMarket Vendors🏆 $300 STEIN-HOLDING COMPETITIONThink you can hold your stein longer than everyone else?We'll be putting your strength and endurance to the test with $300 in total Stein-Holding prizes up for e ready to compete—or grab a beer and cheer them on!🍺 EARLY BIRD DRINK & FOOD SPECIALSGet here early!12PM–2PM:🍺 $3 Beers🌭 $2 BratsALL DAY:🥃 $6 JägerALL AGES WELCOMEOktoberfest isn't just about the beer. Bring the whole crew for live entertainment, food, games and activities throughout the Plaza.Must be 21+ with valid ID to purchase or consume alcohol.