Goodbye Summer: Arts & Music Festival 2026

Brand and Corporate Parner Application: Goodbye Summer (2026)

Location: Bella Abzug Park (524 W 34th St, New York, NY 10001)

Welcome to the 6th Annual Spring Fling. What started as a vision for a free public art & music festival has blossomed into a New York City tradition. Situated in the heart of Hudson Yards—one of the most modern and high-traffic districts in the world—Spring Fling offers brands a unique opportunity to engage with a diverse demographic of commuters, tourists, and local residents. Following the success of past partners like Coca-Cola and  Liquid Death, we are excited to invite new brands to "Spring Forward" with us for our 2026 season.

Strategic Flexibility for 2026

To maximize accessibility and brand customization, we have restructured our 2026 partnership tiers:

• Lowered Base Activation Fees: We have reduced our base space-only registration fees by up to 20%.
• The BYO Model: By switching to a "Bring Your Own" (BYO) setup model, we allow brands the full flexibility to bring their own professional, custom-fabricated activations and branded tents.

 
EVENT DATES & TIMES

Location: Bella Abzug Park (524 W 34th St, New York, NY 10001)

Festival Weekend (Blocks 1 & 2): 12:00 PM – 7:00 PM

•  Saturday, September 19th
• Sunday, September 20th

BRAND PLACEMENT OPTIONS

Placement is curated to maximize brand visibility and foot traffic flow.

1. Premier Brand Activation Space (10'x10')

Location: Directly in front of the Hudson Yards 7-Train station entrance.
Visibility: Highest possible foot traffic (15k+ daily commuters and weekend visitors).
Ideal For: Product sampling, lead generation, and high-impact experiential setups.

2. Festival Hub Space (10'x10')

Location: Along 33rd Street, directly across from The Vessel.
Visibility: Heavy tourist traffic and main festival walkway.
Ideal For: Brand awareness and community engagement.
 
PARTNERSHIP PERKS

Premium Marketing: Inclusion in community-wide marketing efforts and newsletters.
Digital Assets: Personalized digital flyers and social media mentions.
Event Media: 3-5 high-resolution professional photos of your brand activation in action.
Lanyards: Commemorative 2026 event lanyards for your on-site team.

IMPORTANT REQUIREMENTS

Self-Sustained Setup: No electricity or Wi-Fi is provided. Brands requiring power must provide their own silent (battery-powered) solutions. Loud gas generators are strictly prohibited.

Tent Safety: All brand tents must be professional-grade and must be properly weighted. No stakes are allowed in the park.

Permitting: Brands conducting food sampling or specific giveaways may require additional health permits as per NYC regulations.

APPLICATION REVIEW & DEADLINES

• Review Timeline: 24–48 hours. Your card will be charged automatically upon approval.
• First Deadline: July 1st, 2026
• Late Fee: A $20 late fee applies to all applications submitted after May 1st.
• Communication: All logistics will be sent via EVENTENY. Please ensure you have the app downloaded.

MISSION & PARTNERSHIP

Spring Fling is supported by the Hudson Yards Hell's Kitchen (HYHK) Alliance. We endorse their mission to promote the role of public art in enhancing public space. Your activation fees directly support our ability to keep this world-class festival free to the public and provide a platform for independent musicians and artists.

Why Your Support Matters: Your fee supports independent musicians, staffing, and community-wide marketing. Colored Colors does not receive state or county funding; our programs are fueled by your participation.