Downtown Lighting & Santa's Arrival 2026

Main Plaza in downtown New Braunfels will once again play host to the official kickoff of the holiday season when thousands of twinkling lights are turned on, and Santa makes his arrival in New Braunfels! The evening begins at 5:45 p.m. with local dance and music performances. At 6:30 p.m., the Mayor of New Braunfels will lead the countdown to flip the switch, officially lighting up downtown for the season! The evening will also feature a holiday market offering seasonal treats and gifts, along with holiday activities and music.