Magnolia Park Presents Celebrate Burbank 2027

The biggest spotlight of the day. Naming rights to the headline stage with banner/logo presence, priority recognition in all promotional channels, and featured mentions from the stage throughout the event. VIP reception + seating for the parade. Ride in the parade as a featured sponsor.Also includes: Recognition during parade announcements, Group thank-you social media post, Name on website donor page, Recognition on shared “community donors” banner, Name listed in event program, Name listed on website donor page, Digital thank-you on event site/newsletter.

The name at the top of the parade. Top-line logo placement on all posters, premium recognition in press, social media highlights, and day-of announcements. VIP reception + seating for the parade. Ride in the parade as a featured sponsor.Also includes: Recognition during parade announcements, Group thank-you social media post, Name on website donor page, Recognition on shared “community donors” banner, Name listed in event program, Name listed on website donor page, Digital thank-you on event site/newsletter.Note: “Grand Marshal” is a descriptive term for this sponsorship. Sponsorship does not get you the actual position of Grand Marshal for the parade.

Keep the city moving! Named recognition as a Shuttle Sponsor, logo at shuttle stops and on posters (above the fold). VIP reception + seating for the parade.Also includes: Recognition during parade announcements, Group thank-you social media post, Name on website donor page, Recognition on shared “community donors” banner, Name listed in event program, Name listed on website donor page, Digital thank-you on event site/newsletter.

Front row visibility. Includes 10x40 booth, premium poster/logo placement, and featured social media mentions. VIP reception + seating for the parade.Also includes: Recognition during parade announcements, Group thank-you social media post, Name on website donor page, Recognition on shared “community donors” banner, Name listed in event program, Name listed on website donor page, Digital thank-you on event site/newsletter.Note: “Grandstand” is the name of the sponsorship level and does not reflect the sponsorship of an actual grandstand (if we get one).

The leaders who keep everything in step. Includes 10x40 booth, larger logo placement, and additional mentions online.Also includes: Recognition during parade announcements, Group thank-you social media post, Name on website donor page, Recognition on shared “community donors” banner, Name listed in event program, Name listed on website donor page, Digital thank-you on event site/newsletter.

The first faces everyone sees in the parade. Includes 10x30 booth, poster listing, and community shout-outs.Also includes: Recognition during parade announcements, Group thank-you social media post, Name on website donor page, Recognition on shared “community donors” banner, Name listed in event program, Name listed on website donor page, Digital thank-you on event site/newsletter.NOTE: You’re not actually carrying a banner in the parade. This is just a donation level name, not a position in the parade.

This sponsorship will help make a new feature of Magnolia Park Events come to life: an entire block dedicated to celebrating the many artists living and working in Burbank. This sponsorship will fund large tents that will create a gallery space at the event, allowing artists to appear for free. Sponsors will be highlighted in multiple places around the art show block, plus on various promotional materials, social media, and more.

The Fun Zone Sponsor presents the family-friendly activity area at Celebrate Burbank — one of the most popular destinations of the event.As the Fun Zone Sponsor, your organization will have the opportunity to curate and provide the activities within this space, which may include bounce houses, inflatable attractions, climbing walls, craft stations, interactive games, or similar family-focused experiences. This area is designed to be a high-energy, high-visibility destination for kids and families throughout the day.The sponsor may display on-site signage and branding throughout the Fun Zone highlighting your support, subject to event guidelines. In addition, you will be recognized as the official Fun Zone Sponsor across printed and digital event materials, including promotional graphics, the event website, and social media, along with verbal and written acknowledgements as appropriate.This sponsorship offers a unique opportunity to align your brand with one of the most engaging, community-centered areas of Celebrate Burbank while creating a memorable experience for attendees of all ages.

Celebrate Burbank will be a massive undertaking for Magnolia Park and we rely on volunteers to help keep everything running smoothly both before the event begins and throughout the day. Volunteer shifts are still being determined, you can sign up now so we can keep in touch. You’ll receive instructions and training before your shift begins, and roles may be assigned based on preference and event needs. Comfortable clothing and walking shoes are recommended since this is a large, active event. This is a great way to be part of one of Burbank’s most beloved traditions, connect with the community, and support an event that brings joy to thousands of people each year. The more hands we have, the smoother the event goes, and we’d love to have yours!

Celebrate Burbank Parade – Participant Application

 

Be part of the excitement as Magnolia Park Presents: Celebrate Burbank! The 2027 parade will bring together schools, community groups, performers, car clubs, equestrian units, and local businesses for a full day of fun, music, and hometown pride along Magnolia Boulevard.

 

We’re looking for entries that showcase the creativity, spirit, and diversity of Burbank — from marching bands and dance troupes to colorful floats, classic cars, and community organizations. Whether you’re walking, riding, or performing, this is your chance to celebrate what makes Burbank such a special place to live, work, and play.

 

Applications are open to schools, nonprofits, businesses, cultural groups, and individuals. Space is limited, and all entries are subject to approval by the Parade Committee to ensure safety, balance, and a great experience for all spectators.

 

Please note: Submitting this application does not guarantee participation. Approved applicants will receive confirmation and lineup details by email prior to the event.

 

We can’t wait to see your creativity on display as we bring the parade back to Burbank!