1K Followers About the event
AltBev Expo is a two day, next-gen beverage convention spotlighting the explosion of alternative, functional and non-alcoholic beverages. Positioned at the forefront of beverage culture, this event fuses B2B and B2C elements to offer an immersive and innovative experience for brands, buyers, and consumers .
Each day features and open tradeshow floor with:
- Brand booths + interactive experiences
-Live sampling + Mixology demos
-Concurrent speaker panels and workshops
- Extensive media and influencer presence (CPG, wellness, nightlife, and culture)
- Content capture zones and creator stations
- Post event mixers and awards
Dates
Oct 14, 2026 · 10:00 AM - Oct 15, 2026 · 4:00 PM(GMT-04:00) Eastern Time (US & Canada)
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Location
Parking instructions
Parking Instructions – Tampa Convention Center
Primary Parking (Recommended)
Tampa Convention Center Parking Garage (on-site / attached)
Follow signs for “Tampa Convention Center / Parking” as you approach downtown.
After parking, use the garage elevators/stairs to access the Convention Center and follow interior signage to your event hall.
Additional Nearby Parking
If the convention center garage is full, nearby public garages and street parking are available in the surrounding downtown area (availability varies by day/time). Use a maps app and search:
“Tampa Convention Center Parking”
“TCC Garage”
Rideshare (Uber/Lyft)
Set your destination to Tampa Convention Center.
Ask to be dropped at the main public entrance and follow event signage inside.
Important Notes
Parking rates and availability are set by the City/garage operators and may vary by day and during other downtown events.
Arrive early during peak arrival windows to avoid delays.
Health & safety
At AltBev Expo, the well-being of our exhibitors, sponsors, attendees, and staff is our top priority. We work closely with the Tampa Convention Center and local authorities to help ensure all recommended health and safety protocols are in place.
The venue maintains high standards of cleanliness, including regular sanitization of high-touch areas, hand sanitizing stations throughout the event space, and optimized air filtration/ventilation systems.
We encourage all participants to stay home if they are feeling unwell and to practice good hygiene during the event. If any updated health regulations or additional protocols are required, we will communicate them clearly and promptly.
Thank you for helping us create a safe and welcoming environment for everyone.
Sponsors
Interested in applying:
1 active application
Deadline:
Aug 31, 2026
Thank you for your interest in sponsoring our event! Below you'll find key details and guidelines to assist you in completing your application:
General Information:
AltBev Expo offers sponsorship opportunities designed to provide maximum brand exposure and engagement in an innovative and immersive atmosphere. We welcome sponsorship applications from brands across the following categories:
Functional Beverages
Energy & Performance
Plant-Based Milks & Dairy Alternatives
Botanical & Herbal Infusions
Tea-Based Beverages
Coffee & Coffee Alternatives
Enhanced Waters
Juice-Based Beverages
Social Tonics & Mocktails
Innovative Wellness Beverages
New Packaging & Bottling Tech
Other Ancillary Service Providers
Sponsorship Opportunities:
Presenting Sponsor ($50k):
- Custom premier booth
- “Presented by” billing across all major branding
- Keynote speaking slot
- Additional branding of a major activation zone
- Brand video played during kickoff and awards
- 30 full-access passes
- Full buyer list access + press spotlight
Platinum Sponsor ($20k):
- 20 x 20 premium booth
- Custom 30-60 second recap reel
- Additional branding of an activation zone
- Speaking opportunity on expert panel
- Logo on signage, digital schedule, website
- Recap video feature + social spotlight
- 15 full-access passes
Premium Gold Sponsor ($12.5k):
- 10x20 booth END CAP or PREMIUM PLACEMENT
- 8 full-access passes
- 1 10 amp plug
- Product placement in sampling/demo areas
- Logo on event map and signage
- Social media mention
Gold Sponsor ($9K):
- 10x20 booth
- 8 full-access passes
- 1 10 amp plug
- Product placement in sampling/demo areas
- Logo on event map and signage
- Social media mention
Silver Sponsor ($4.75k):
- 10x10 Booth - pipe/drape/table/chairs
- 4 full-access passes
Event Protocol:
Event runs rain or shine; no refunds.
All sponsors are subject to approval by AltBev Expo LLC
Sponsorship fees must be paid in full before space is reserved.
Exhibitors must follow event branding and space allocation guidelines strictly.
Exhibitor spaces are allocated on a first-come, first-served basis upon full payment.
Setup and Breakdown:
Sponsors and exhibitors may begin setup at designated times provided in pre-event communication.
Breakdown and removal of materials must be completed within 2 hours after event closure.
Additional fees may apply for delayed setup, breakdown, or cleanup.
Please submit your application clearly indicating your desired sponsorship tier and any special requests or activation ideas. We look forward to collaborating with you for a successful and engaging event!
Other applications
Interested in applying:
2 active applications
Deadline:
Oct 15, 2026
Buyer Application for AltBev Expo 2026
Are you a buyer in the beverage industry looking for new products, innovations, and networking opportunities? This is your chance to attend AltBev Expo with an exclusive discount or even a complimentary ticket! Apply now and unlock access to:
Innovative, cutting-edge products
Networking with top distributors, producers, and industry professionals
Educational panels and trend discussions
Exclusive brand activations and product tastings
Eligibility: You must be a verified buyer or industry professional.
Sign up now to be part of the future of the beverage industry!
Deadline:
Jul 31, 2026
We are inviting select industry leaders to join us as speakers and panelists. These sessions are designed to be both insightful and engaging, offering immense value to attendees and visibility for participants.
AltBev Expo 2026 - Tampa - Expert Panels
- Category Kings & Queens: Winning in a Crowded Beverage Landscape
- Distributor Relationships: Partner or Necessary Evil?
- On-Premise: How Bars & Restaurants Are Embracing Non-Alc
- Electrolytes, Minerals & Performance Positioning
- Flavor Innovation: What’s Actually Resonating in 2026?
- Gen Z & The New Drinking Culture
- Functional Beverages: Hype vs. Clinical Proof
- Influencers vs. Retail Displays: Where to Spend Your Budget
- Events & Experiential: Winning Consumers IRL
- Ingredient Sourcing & Transparency in Functional Beverages
All interested participants should complete this application, identifying which panel(s) you would like to participate in, as well as any background information you would like us to consider. If you have any questions or would like to discuss further, please email cheers@altbevexpo.com.
Hosted by True Hospitality Creative
Joined Eventeny in February 2025
9 events
Ft Lauderdale, Florida, United States 
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