About the event
Restaurant Participation – Alpharetta Moonlight Market
The Alpharetta Moonlight Market is a curated evening street market held on select Friday nights from May through September in Downtown Alpharetta City Center, taking place alongside the popular On the Green Summer Concert Series. The event brings together local artists, makers, families, and visitors for an evening of live music, shopping, and community.
For the 2026 season, we are inviting a limited number of Alpharetta restaurants to participate by setting up a 10x10 tent booth where they can offer select quick-serve menu items to market attendees. This initiative is designed to give local restaurants an opportunity to showcase their cuisine directly within the event footprint while serving the thousand+ guests who attend the concerts and market each night.
Participating restaurants will manage their own menu, pricing, and sales, while the market provides the booth space and access to the evening crowd gathered in the City Center district.
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Dates
May 08, 2026 · 5:00 PM - Sep 25, 2026 · 10:00 PM(GMT-04:00) Eastern Time (US & Canada)
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Location
Parking instructions
Vendor parking is reserved at Alpharetta First United Methodist Church, located at 69 North Main Street, Alpharetta, GA 30009, just a short walk from the event footprint.
After unloading your equipment at your assigned booth space, all vehicles must be moved immediately to the designated vendor parking area at the church lot or back to your restaurant’s parking lot if it is located nearby.
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Health & safety
FOOD SAFETY GUIDELINES for temporary events established by the Fulton County Health Department will be strictly adhered to. Some common guidelines can be found by entering the following address in your browser: . Hand washing stations at each restaurant booth will be REQUIRED in 2026. Details to follow in the application.
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Terms & Conditions
Terms & Conditions
Alpharetta Moonlight Market
Alpharetta Restaurant Food Tent Participation
By submitting this application, you acknowledge that you have read and agree to abide by the following rules and participation requirements for the Alpharetta Moonlight Market, organized by 1st & Main Events in partnership with the City of Alpharetta.
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Event Overview
The Alpharetta Moonlight Market is a curated outdoor evening market held on select Fridays from May through September in Downtown Alpharetta City Center.
The market takes place alongside the On the Green Summer Concert Series, creating a lively Friday evening experience featuring live music, artisan vendors, and community gathering.
Each market typically welcomes approximately 2,000 attendees throughout the evening and features around 60 curated vendors, primarily consisting of local artists and makers.
For the upcoming season, a limited number of local brick-and-mortar Alpharetta-based restaurants will be invited to participate by offering quick-serve menu items from a food tent as part of the overall event experience.
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Event Dates
Fridays throughout the season:
• May 8
• May 22
• June 12
• June 26
• July 10
• July 24
• August 14
• August 28
• September 11
• September 25
Applicants may indicate which dates they would like to be considered for participation.
Acceptance for one date does not guarantee acceptance for other dates.
Event organizers reserve the right to determine final participation dates based on menu diversity and the overall mix of restaurants participating at each event.
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Market Hours
Market Hours:
5:00 PM – 10:00 PM
The concert takes place from:
6:00 PM – 10:00 PM
All restaurants must remain open and operational for the full duration of the event.
All tents and booth structures must remain fully set up until 10:00 PM.
At 10:01 PM, participants may begin breaking down their booths.
Early breakdown is not permitted.
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Setup Window
Restaurants may begin setup after 1:00 PM.
All booths must be fully set up and ready to serve by 5:00 PM.
Participants are responsible for allowing themselves enough time to complete setup before the event begins.
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Street Closure & Vehicle Access
The event takes place on North Broad Street, which will be closed to vehicle traffic during the event.
Vehicle restrictions include:
• All vehicles must be off the street by 4:30 PM
• Vehicles cannot enter the event footprint after 4:30 PM
• Vehicles will not be allowed back onto the street until 10:01 PM
Vehicles may only re-enter the event area with a re-entry pass issued by event staff.
Vehicles attempting to enter without a re-entry pass will not be permitted through police barricades.
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Load-In Procedures
Vendor check-in and vehicle access occur ONLY at the intersection of Academy Street and Market Street.
Do not attempt to enter through Commerce Street.
Load-in rules:
• Only one vehicle per booth may enter the event area at a time
• Vendors may make multiple trips between 1:00 PM and 4:00 PM if necessary
• Each unloading period is limited to 30 minutes maximum
Participants must unload quickly and move vehicles promptly to allow access for other vendors.
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Load-Out Procedures
Load-out is a coordinated process.
Vehicles will not be allowed back onto the street until 10:01 PM.
Before receiving a re-entry pass, the following must occur:
• Your booth and tent must be fully dismantled
• All equipment must be packed and moved to the sidewalk behind your booth
• A booth inspection by event staff must occur
After inspection, you will receive a re-entry pass, which must be shown to police before your vehicle may re-enter the event area.
Only one vehicle per booth may re-enter at a time.
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Vendor Parking
After unloading, vehicles must be moved immediately to vendor parking.
Vendor parking is reserved at:
Alpharetta First United Methodist Church
69 North Main Street
Alpharetta, GA
Restaurants located nearby may also choose to park at their own restaurant parking lot.
Vehicles may not remain parked within the event footprint.
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Booth Assignment & Pre-Event Information
Approximately one week prior to each market, participating restaurants will receive a pre-event information email that includes:
• Booth number assignment
• Setup instructions
• Vendor check-in details
• Parking instructions
• Additional event coordination information
Restaurant booths will be located along North Broad Street, mixed among artisan vendor booths.
The City and event organizers reserve the right to adjust booth placement at any time, including last-minute changes, to ensure the best event layout.
Participants will be notified in advance whenever possible if adjustments need to be made.
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Booth Space & Equipment
Restaurants must provide all equipment required to operate their booth, including:
• 10 ft x 10 ft canopy tent
• Tent weights
• Tables and serving equipment
• Food warming or holding equipment
• Handwashing station
• Trash receptacle for customers
• Staff and operational supplies
Booth spaces are 10 ft x 10 ft only.
Restaurants may use either:
• A solid white canopy tent, or
• A branded canopy tent displaying the restaurant’s name
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Tent Safety Requirements
All tents must be secured with a minimum of 40 pounds of weight per tent leg.
Failure to properly secure tents may result in removal from the event.
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Menu Requirements
Restaurants must provide a menu with clearly listed prices as part of the application.
Menu items should be quick-serve items appropriate for a concert crowd.
Event organizers reserve the right to limit duplicate menu offerings among participating restaurants.
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Beverage Requirements
If beverages are offered:
• Beverages must be served in cans or plastic bottles only
• Beverage offerings should complement your menu
Alcohol sales are not permitted through restaurant food tents.
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Electricity
The event provides 120-volt electrical hookups only.
220-volt power is not available.
Restaurants must list all electrical equipment they plan to use.
Participants must bring:
• 100-foot extension cords
• Power strips
• Duct tape to secure cords on sidewalks
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Cooking Equipment Restrictions
This event does not permit open-flame cooking of any kind.
All food preparation and warming must be conducted using electric cooking or warming equipment only.
Participating restaurants may only use 120-volt rated electric equipment, as this is the only electrical service available at the event.
Gas grills, propane burners, charcoal grills, open-flame cooking devices, or any other flame-based cooking equipment are not permitted at this event.
All cooking and warming equipment must comply with Fire Marshal and Fulton County Health Department regulations.
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Insurance Requirement
Applicants must upload a current Certificate of Insurance (COI) showing proof of General Liability coverage.
Insurance must be valid for all dates selected in the application.
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Health Department Compliance
Participating restaurants must comply with all Fulton County Health Department regulations.
Requirements include:
• At least one ServSafe-certified staff member present
• A proper handwashing station at the booth
Participants should be prepared for Health Department inspections during the event.
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Fire Safety Compliance
All booths must comply with Fulton County Fire Marshal regulations.
Participants should be prepared for Fire Marshal inspections during the event.
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Trash & Cleanliness
Restaurants must provide a trash receptacle within their booth for customer use.
At the end of the event:
• Trash must be disposed of in the City dumpster located beside City Hall
Participants must leave their booth space in cleaner-than-found condition.
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Sales & Taxes
Participating restaurants are responsible for:
• Processing their own sales
• Managing payment transactions
• Reporting and paying all applicable taxes
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Booth Fee
There is no booth fee for approved local brick-and-mortar Alpharetta-based restaurants.
Booth space is provided complimentary as an opportunity for local Alpharetta restaurants to serve attendees during the event.
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Hold Harmless Agreement
Participants agree to indemnify and hold harmless 1st & Main Events and the City of Alpharetta, including their officials, employees, agents, and representatives, from any claims, damages, losses, or liabilities arising from participation in this event.
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Event Conditions
The event is rain or shine.
The event may be paused, delayed, or cancelled by public safety officials if necessary.
Participation in the event constitutes acceptance of these terms.
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Hosted by 1st & Main Events
Joined Eventeny in January 2024