About the event
The Alpharetta Moonlight Market is a curated outdoor evening market held on select Friday nights in Downtown Alpharetta City Center, alongside the popular On the Green Summer Concert Series on the Town Green.
The market creates a welcoming space for local artists and makers to showcase their handcrafted work while residents and visitors gather to enjoy live music, shopping, and the vibrant downtown atmosphere.
As part of our commitment to supporting the local community, the Moonlight Market offers a limited number of complimentary Community Initiative Booth Spaces for nonprofit organizations located in and around Alpharetta. These spaces provide an opportunity for nonprofits to engage with the public by sharing information about their mission, connecting with local residents, and building awareness around the important work they do in our community.
Participating organizations may include local service charities, community outreach groups, animal rescue and pet adoption organizations, and other mission-driven nonprofits serving the Alpharetta area.
In addition to informational outreach, select nonprofit organizations that operate local charitable thrift programs may also be invited to participate by offering a small assortment of donated items for sale, with proceeds supporting their charitable programs and community initiatives.
Community Initiative Booth participants will be located along Market Street within the Moonlight Market event footprint, allowing them to interact with attendees as guests enjoy the evening market and the live concert activities taking place nearby.
The goal of the Community Initiative Booth program is to ensure that the Moonlight Market not only supports local artists and small businesses, but also highlights the many organizations working to make Alpharetta a stronger, more compassionate, and more connected community.
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Dates
May 08, 2026 · 5:00 PM - Sep 25, 2026 · 10:00 PM(GMT-04:00) Eastern Time (US & Canada)
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Location
Parking instructions
Vendor Parking Address:
First United Methodist Church
69 North Main Street
Alpharetta, GA 30009
Only one vehicle per booth is allowed to enter through the Vendor Check-In Gate at a time to unload at the assigned booth space.
Anyone assisting with booth setup should park at the church parking lot and walk the short distance to Market Street to help finalize the booth setup.
If you have multiple vehicles helping with unloading, those vehicles must be staged in the vendor parking lot at the church. Once the first vehicle has finished unloading and exits the event area, the next vehicle may proceed to the Vendor Check-In Gate.
All vehicle movement into the event area must be coordinated with the Vendor Check-In Gate attendant.
There are plenty of parking spaces available at the church for all volunteers assisting with your booth, and vehicles may remain parked there throughout the duration of the event.
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Health & safety
Pump style hand sanitizer should be made available in your booth but is not mandatory.
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Terms & Conditions
Alpharetta Moonlight Market — Community Initiative Booths
GENERAL INFORMATION & AGREEMENT
By submitting this application, you acknowledge that you have read and agree to abide by all rules and regulations established by the event organizers for participation in the Alpharetta Moonlight Market.
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1. Community Initiative Booth Purpose
Community Initiative Booth spaces are provided complimentary to selected nonprofit organizations located in and around the Alpharetta area. These spaces allow nonprofits to:
• Share information about their mission and programs
• Engage with members of the community
• Promote volunteer opportunities or charitable initiatives
• Raise awareness for their organization
Participation is subject to approval by the event organizers, and space is limited.
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2. Products & Fundraising
Community Initiative Booths are primarily intended for informational outreach and community engagement.
However, select charitable thrift organizations may be permitted to offer a limited assortment of donated goods for sale, provided the items are disclosed in the application and align with the family-friendly nature of the event.
Event organizers reserve the right to approve or decline any items offered for sale.
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3. Booth Space & Equipment
Each participating organization will be provided with an approximately 10’ x 10’ booth space located along Market Street within the Moonlight Market event footprint.
Participants are responsible for providing their own booth setup including:
• A 10’ x 10’ canopy tent
• A minimum of 40 pounds of weight on each tent leg
• Tables and chairs
• Cloth table coverings that drape to the ground on all visible sides
Organizations may use a branded tent with their organization’s name printed on the canopy, and those branded tents may be any color.
If a tent does not have the organization’s name printed on the canopy, the tent must be bright white in color.
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4. Tent Weight Requirements
Tent weights are mandatory and non-negotiable.
All tents must be secured with a minimum of 40 pounds of weight on each tent leg, for a total of 160 pounds per tent.
Tent weights will be inspected by event staff during setup.
Acceptable weights include professional canopy sandbag weights or other commercial-grade tent weights that securely attach to each leg of the canopy.
The following are not permitted:
• Gallon water jugs
• Kitty litter containers
• Lightweight or improvised weights that do not meet the required weight standard
Professional canvas canopy sandbags can easily be purchased online (Amazon) and filled with sealed zip-top bags of wet play sand or landscape pebbles purchased from Home Depot or Lowe’s.
Proper tent weighting is critical for the safety of all participants and attendees.
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5. Booth Lighting Requirements
LED booth lighting is required as the streets within the event footprint become very dark after sunset.
Well-lit booths attract significantly more attention and create a safer, more welcoming environment for attendees.
Because Community Initiative Booths are placed toward the end of Market Street, participants should plan ahead and bring bright lighting to make their booths engaging and visible to guests walking through that section of the event.
The City provides free electricity throughout the event footprint, with outlets placed approximately every 50 feet.
Participants should bring:
• At least one 50-foot outdoor-rated extension cord
• A power strip or multi-outlet adapter
• LED clamp lights or other bright lighting
Bright battery-powered lights are acceptable, but plug-in lighting is strongly preferred whenever possible.
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6. Event Duration & Booth Operation
The goal of the event is for participating organizations to remain open for the full duration of the event.
Animal rescue organizations are welcome to rotate animals in and out during the evening, as animals should not remain on site for extended periods of time.
Vehicles are only permitted to enter the event footprint during the scheduled load-in window.
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7. Vehicle Access & Load-Out Procedures
Vehicle access within the event footprint is strictly controlled.
• Only one vehicle per booth may enter through the Vendor Check-In Gate at a time during setup.
• All vehicles must be completely moved off the street by 4:30 PM.
Vehicles are not permitted to re-enter the event streets until 10:01 PM after the event concludes.
Before vehicle re-entry is permitted:
1. Your booth must be fully broken down
2. All booth items must be moved onto the sidewalk area behind your booth
3. An event staff member must inspect your booth area
After inspection you will receive a color-coded re-entry slip.
This slip must be shown to the police officers working the re-entry gate at the corner of Academy Street and Market Street before your vehicle will be allowed to enter.
Vehicles may then pull up to their booth to load equipment.
Only one vehicle per booth may load at a time. Additional vehicles assisting must wait in vendor parking until the first vehicle exits before rotating in.
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8. Early Departure
Participating organizations are strongly encouraged to remain open for the full duration of the event, as this creates a consistent and engaging experience for attendees. Our expectation is that booths will operate for the entire event whenever possible.
However, if your organization must leave before the event concludes at 10:00 PM, you must:
• Hand-cart all booth equipment and materials to the vendor parking lot at the church
Vehicles will not be allowed to enter the event area early to load.
If a vehicle attempts to enter early, police officers will direct the vehicle back to vendor parking, and participants must either hand-cart their materials or wait until official vehicle re-entry time and obtain a re-entry slip.
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9. Animal Safety & Cleanliness Requirements
All animals brought to the event must be leashed and under control at all times while within the event footprint.
Organizations bringing animals must ensure that:
• Animals remain properly supervised and restrained at all times
• Animal waste is cleaned up immediately, even if in grass or landscaped mulch areas
• Waste is bagged and disposed of in trash receptacles located away from the booth area
Event organizers reserve the right to request the immediate removal of any animal that appears stressed, aggressive, or poses a safety concern to attendees, participants, or other animals.
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10. Animal Rescue Insurance Requirement
Animal rescue organizations bringing live animals to the event must upload proof of current General Liability Insurance.
A Certificate of Insurance (COI) must be provided with the application if live animals will be present.
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11. Booth Conduct, Fundraising & Distribution of Materials
Any fundraising activities or requests for donations must take place within your assigned booth space. Organizations may not solicit donations outside their booth area within the event footprint.
If your organization distributes flyers, pamphlets, or printed materials, you must provide a small trash receptacle within your booth so attendees may dispose of materials properly.
Participants are responsible for ensuring that their booth space and surrounding area remain clean throughout the event.
At the conclusion of the event, your booth space must be left in the same or cleaner condition than it was found, and all trash must be properly disposed of.
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12. Liability & Responsibility
Participants assume full responsibility for any loss, damage, or injury related to their booth, equipment, animals, volunteers, or representatives.
The City of Alpharetta and the Alpharetta Moonlight Market are not responsible for lost, stolen, or damaged property.
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13. Weather Policy
The Alpharetta Moonlight Market is a rain-or-shine event.
Event organizers reserve the right to pause, delay, or cancel the event due to severe weather or public safety concerns.
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14. Pre-Event Communication
All final event instructions including:
• arrival time
• booth assignment number
• load-in instructions
• parking information
will be sent to the representative listed on your application via email approximately one week prior to the event.
Please review this message carefully as it will contain important event information.
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15. Event Organizer Authority
Event organizers reserve the right to:
• Adjust booth placement if necessary
• Require modification of displays that do not comply with event rules
• Remove any participant who fails to follow event guidelines
All decisions of the event organizers are final.
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16. Hold Harmless & Indemnification
By participating in the Alpharetta Moonlight Market, the participating organization agrees to hold harmless, defend, and indemnify the City of Alpharetta, the Alpharetta Moonlight Market, event organizers, sponsors, volunteers, employees, and representatives from any and all claims, damages, liabilities, losses, or expenses arising from participation in the event.
The participating organization assumes full responsibility for the actions of its representatives, volunteers, animals, equipment, displays, and materials.
Participation in the event indicates acceptance of this agreement.
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Hosted by 1st & Main Events
Joined Eventeny in January 2024