34th Annual Fiesta

It is time to celebrate Hispanic Heritage at FIESTA 2026!! Our 34th Fiesta Festival will be on Saturday, September 19, 11am to 7 pm, in Downtown Winston-Salem, NC. Join us to share a fabulous day of Latino/Hispanic culture. Are you interested in becoming a food vendor? Share your delicious Latin American Cuisine with over 20,000 festival goers!

 

Hispanic League is producing, promoting, and presenting FIESTA 2026 in the streets of downtown Winston-Salem, North Carolina, on September 19, 2026.

VENDORS & EXHIBITORS may begin setting up their assigned booth space beginning at 8:00 a.m. on the date of the Event and must remove all vehicles from the Fiesta site by 10:00 a.m. Further set-up and access instructions will be provided by email prior to the event.

VENDORS & EXHIBITORS shall have its booth open and available to the public by 11:00 a.m. on September 19, 2026, and shall remain open and available during the operating hours of the Event.

VENDORS & EXHIBITORS shall not dismantle its booth or exhibit, or pack up displays or merchandise, prior to the official closing time of the Event at 6:00 p.m., unless express permission has been granted by the Logistics Coordinator appointed by FIESTA. VENDORS & EXHIBITORS is responsible for providing its own tent, tables, and chairs. A single booth space requires one (1) tent, one (1) 6-foot table, and two (2) chairs. A double booth space requires one (1) tent, two (2) 6-foot tables, and four (4) chairs. These items will NOT be provided by the Hispanic League. Booth spaces will be pre-assigned and clearly marked prior to the Event.

VENDORS & EXHIBITORS POLICY: Please be aware of the following conditions. Failure to adhere to these conditions may result in the VENDORS & EXHIBITORS being asked to leave FIESTA.

- VENDORS & EXHIBITORS cannot sell nor distribute free of charge at Fiesta 2026, any of the following items: water, soft drinks or any type of beverage WITHOUT PERMISSION OF HISPANIC LEAGUE.

- VENDORS & EXHIBITORS are NOT AUTHORIZED to distribute any literature or other materials outside of their assigned booth area (no more than 10’ from actual booth).

 - VENDORS & EXHIBITORS is responsible for the secure and safe set-up of the booth, including the Tent. Tents must be weighted down (use weight anchors) and secured per regulatory authority instructions.

- Tables and chairs must remain within the assigned booth space at all times. Please avoid blocking pedestrian traffic or fire/escape clearance. - Sales of items may be made only at the discretion of the Hispanic League.

- VENDORS & EXHIBITORS will leave assigned booth areas clean and undamaged and must dispose of garbage properly and not leave garbage on the street.

- The Hispanic League, its Fiesta 2026 organizers and sponsors assume no responsibility for theft, loss or damage to any of the VENDOR & EXHIBITOR'S property.

The Especial Sponsorship provides a unique opportunity to sponsor and be prominently associated with one of the designated Zones at Fiesta 2026. Each Zone highlights a distinct area of programming, activities, or cultural experiences within the festival, offering sponsors meaningful engagement with attendees in a high-traffic, interactive setting. Hispanic League is producing, promoting, and presenting FIESTA 2026 in the streets of downtown Winston-Salem, North Carolina, on September 19, 2026. SPONSOR may begin setting up their assigned booth space beginning at 8:00 a.m. on the date of the Event and must remove all vehicles from the Fiesta site by 10:00 a.m. Further set-up and access instructions will be provided by email prior to the event. SPONSOR shall have its booth open and available to the public by 11:00 a.m. on September 19, 2026, and shall remain open and available during the operating hours of the Event. SPONSOR shall not dismantle its booth or exhibit, or pack up displays or merchandise, prior to the official closing time of the Event at 6:00 p.m., unless express permission has been granted by the Logistics Coordinator appointed by FIESTA. SPONSOR is responsible for providing its own tent, tables, and chairs. A single booth space requires one (1) tent, one (1) 6-foot table, and two (2) chairs. A double booth space requires one (1) tent, two (2) 6-foot tables, and four (4) chairs. These items will NOT be provided by the Hispanic League. Booth spaces will be pre-assigned and clearly marked prior to the Event. SPONSOR POLICY: Please be aware of the following conditions. Failure to adhere to these conditions may result in the SPONSOR being asked to leave FIESTA. - SPONSORS cannot sell nor distribute free of charge at Fiesta 2026, any of the following items: water, soft drinks or any type of beverage WITHOUT PERMISSION OF HISPANIC LEAGUE. - SPONSORS are NOT AUTHORIZED to distribute any literature or other materials outside of their assigned booth area (no more than 10’ from actual booth). - SPONSOR is responsible for the secure and safe set-up of the booth, including the Tent. Tents must be weighted down (use weight anchors) and secured per regulatory authority instructions. - Tables and chairs must remain within the assigned booth space at all times. Please avoid blocking pedestrian traffic or fire/escape clearance. - Sales of items may be made only at the discretion of the Hispanic League. - SPONSORS will leave assigned booth areas clean and undamaged and must dispose of garbage properly and not leave garbage on the street. - The Hispanic League, its Fiesta 2026 organizers and sponsors assume no responsibility for theft, loss or damage to any of the SPONSOR’S property.

The Magnífico Sponsorship is designed for premier community and corporate partners committed to supporting Fiesta 2026 and the mission of the Hispanic League. This sponsorship level provides high-visibility recognition before, during, and after the event through marketing materials, social media promotion, event signage, and on-stage acknowledgment. Hispanic League is producing, promoting, and presenting FIESTA 2026 in the streets of downtown Winston-Salem, North Carolina, on September 19, 2026. SPONSOR may begin setting up their assigned booth space beginning at 8:00 a.m. on the date of the Event and must remove all vehicles from the Fiesta site by 10:00 a.m. Further set-up and access instructions will be provided by email prior to the event. SPONSOR shall have its booth open and available to the public by 11:00 a.m. on September 19, 2026, and shall remain open and available during the operating hours of the Event. SPONSOR shall not dismantle its booth or exhibit, or pack up displays or merchandise, prior to the official closing time of the Event at 6:00 p.m., unless express permission has been granted by the Logistics Coordinator appointed by FIESTA. SPONSOR is responsible for providing its own tent, tables, and chairs. A single booth space requires one (1) tent, one (1) 6-foot table, and two (2) chairs. A double booth space requires one (1) tent, two (2) 6-foot tables, and four (4) chairs. These items will NOT be provided by the Hispanic League. Booth spaces will be pre-assigned and clearly marked prior to the Event. SPONSOR POLICY: Please be aware of the following conditions. Failure to adhere to these conditions may result in the SPONSOR being asked to leave FIESTA. - SPONSORS cannot sell nor distribute free of charge at Fiesta 2026, any of the following items: water, soft drinks or any type of beverage WITHOUT PERMISSION OF HISPANIC LEAGUE. - SPONSORS are NOT AUTHORIZED to distribute any literature or other materials outside of their assigned booth area (no more than 10’ from actual booth). - SPONSOR is responsible for the secure and safe set-up of the booth, including the Tent. Tents must be weighted down (use weight anchors) and secured per regulatory authority instructions. - Tables and chairs must remain within the assigned booth space at all times. Please avoid blocking pedestrian traffic or fire/escape clearance. - Sales of items may be made only at the discretion of the Hispanic League. - SPONSORS will leave assigned booth areas clean and undamaged and must dispose of garbage properly and not leave garbage on the street. - The Hispanic League, its Fiesta 2026 organizers and sponsors assume no responsibility for theft, loss or damage to any of the SPONSOR’S property.

The Espectáculo Sponsorship supports the Main Stage entertainment for Fiesta 2026, including performers, cultural presentations, and featured headliners throughout the event. This sponsorship level offers prominent visibility and recognition for organizations seeking to engage directly with thousands of attendees from across the Triad while supporting one of the region’s largest Hispanic cultural celebrations. Hispanic League is producing, promoting, and presenting FIESTA 2026 in the streets of downtown Winston-Salem, North Carolina, on September 19, 2026. SPONSOR may begin setting up their assigned booth space beginning at 8:00 a.m. on the date of the Event and must remove all vehicles from the Fiesta site by 10:00 a.m. Further set-up and access instructions will be provided by email prior to the event. SPONSOR shall have its booth open and available to the public by 11:00 a.m. on September 19, 2026, and shall remain open and available during the operating hours of the Event. SPONSOR shall not dismantle its booth or exhibit, or pack up displays or merchandise, prior to the official closing time of the Event at 6:00 p.m., unless express permission has been granted by the Logistics Coordinator appointed by FIESTA. SPONSOR is responsible for providing its own tent, tables, and chairs. A single booth space requires one (1) tent, one (1) 6-foot table, and two (2) chairs. A double booth space requires one (1) tent, two (2) 6-foot tables, and four (4) chairs. These items will NOT be provided by the Hispanic League. Booth spaces will be pre-assigned and clearly marked prior to the Event. SPONSOR POLICY: Please be aware of the following conditions. Failure to adhere to these conditions may result in the SPONSOR being asked to leave FIESTA. - SPONSORS cannot sell nor distribute free of charge at Fiesta 2026, any of the following items: water, soft drinks or any type of beverage WITHOUT PERMISSION OF HISPANIC LEAGUE. - SPONSORS are NOT AUTHORIZED to distribute any literature or other materials outside of their assigned booth area (no more than 10’ from actual booth). - SPONSOR is responsible for the secure and safe set-up of the booth, including the Tent. Tents must be weighted down (use weight anchors) and secured per regulatory authority instructions. - Tables and chairs must remain within the assigned booth space at all times. Please avoid blocking pedestrian traffic or fire/escape clearance. - Sales of items may be made only at the discretion of the Hispanic League. - SPONSORS will leave assigned booth areas clean and undamaged and must dispose of garbage properly and not leave garbage on the street. - The Hispanic League, its Fiesta 2026 organizers and sponsors assume no responsibility for theft, loss or damage to any of the SPONSOR’S property.

The Diamante Sponsorship is the premier sponsorship opportunity for Fiesta 2026 and offers exclusive top-level recognition as the presenting sponsor of the event. This elite partnership provides maximum visibility and branding throughout all Fiesta 2026 promotions, marketing materials, media coverage, event signage, digital campaigns, and on-site activations. Hispanic League is producing, promoting, and presenting FIESTA 2026 in the streets of downtown Winston-Salem, North Carolina, on September 19, 2026. SPONSOR may begin setting up their assigned booth space beginning at 8:00 a.m. on the date of the Event and must remove all vehicles from the Fiesta site by 10:00 a.m. Further set-up and access instructions will be provided by email prior to the event. SPONSOR shall have its booth open and available to the public by 11:00 a.m. on September 19, 2026, and shall remain open and available during the operating hours of the Event. SPONSOR shall not dismantle its booth or exhibit, or pack up displays or merchandise, prior to the official closing time of the Event at 6:00 p.m., unless express permission has been granted by the Logistics Coordinator appointed by FIESTA. SPONSOR is responsible for providing its own tent, tables, and chairs. A single booth space requires one (1) tent, one (1) 6-foot table, and two (2) chairs. A double booth space requires one (1) tent, two (2) 6-foot tables, and four (4) chairs. These items will NOT be provided by the Hispanic League. Booth spaces will be pre-assigned and clearly marked prior to the Event. SPONSOR POLICY: Please be aware of the following conditions. Failure to adhere to these conditions may result in the SPONSOR being asked to leave FIESTA. - SPONSORS cannot sell nor distribute free of charge at Fiesta 2026, any of the following items: water, soft drinks or any type of beverage WITHOUT PERMISSION OF HISPANIC LEAGUE. - SPONSORS are NOT AUTHORIZED to distribute any literature or other materials outside of their assigned booth area (no more than 10’ from actual booth). - SPONSOR is responsible for the secure and safe set-up of the booth, including the Tent. Tents must be weighted down (use weight anchors) and secured per regulatory authority instructions. - Tables and chairs must remain within the assigned booth space at all times. Please avoid blocking pedestrian traffic or fire/escape clearance. - Sales of items may be made only at the discretion of the Hispanic League. - SPONSORS will leave assigned booth areas clean and undamaged and must dispose of garbage properly and not leave garbage on the street. - The Hispanic League, its Fiesta 2026 organizers and sponsors assume no responsibility for theft, loss or damage to any of the SPONSOR’S property.