2nd Annual 404 Day! Parade

**THIS IS A RAIN OR SHINE EVENT**

This application is for small businesses wishing to participate in the 2026 404 Day Parade.

Definition of a Small Business: A small business is any for-profit business that meets the following criteria:

• Annual gross revenue of less than $1 million for the most recent fiscal year.
• Employs fewer than twenty (20) full-time employees.

If you are interested in sponsoring the 404 Day Parade, please email hello@butteratl.com.

Fees and Charges

Please ensure you complete the correct form, as the $50 application fee is nonrefundable and will not be refunded if you complete the wrong application. If you have questions about which form to complete, please email hello@butteratl.com for assistance.

Definitions

• Float: Any motorized vehicle that has a total length of eighteen (18) feet or more as measured from the farthest front portion of the vehicle to the farthest back portion, including any trailers or attached decor. The price includes up to 100 pedestrian participants. Limited to a maximum of one (1) per parade entry.
• Standard Vehicle: Any motorized vehicle that has a total length of less than eighteen (18) feet as measured from the farthest front portion of the vehicle to the farthest back portion, including any trailers or attached decor. The price includes up to 50 pedestrian participants per vehicle. Limited to a maximum of three (3) per parade entry.
• Walking Group: A group of five (5) or more individuals participating on foot under a shared theme, purpose, or organization. Walking groups do not utilize motorized vehicles or floats and must maintain an orderly formation throughout the parade. Walking groups may include community organizations, themed participants in coordinated attire, or performers.
• Participant Add-on: An additional 50 participants for your entry. No regular parade entry may have a total of more than 150 total pedestrians.

Insurance Requirements

All drivers must have a valid Driver’s License, and all vehicles must have valid insurance as per Georgia Law.

IMPORTANT: NOTHING MAY BE THROWN BY PARADE PARTICIPANTS, INCLUDING FROM FLOATS, VEHICLES, OR WALKING GROUPS.

**THIS IS A RAIN OR SHINE EVENT**

This application is designed for politicians, political groups, and campaigns either currently serving in or seeking elected office to participate in the 2025 404 Day Parade.

A politician is defined as any individual or campaign elected to public office.

Examples of those who should complete this form include:

• City Council Members (incumbent or candidate)
• Local Sheriff Officers (incumbent or candidate)
• Judges / District Attorneys (incumbent or candidate)
• Senators / Congress Members (incumbent or candidate)
• Mayors or Governors (incumbent or candidate)
• Local, Regional, or State Officeholders (incumbent or candidate)
• Political Party Affiliates (e.g., Democratic/Republican Party of Atlanta)

Fees and Charges: Please ensure you complete the correct form, as the $50 application fee is nonrefundable and will not be refunded if you complete the wrong application. If you have questions about which form to complete, please email hello@butteratl.com for assistance.

Definitions 

• Float - Any motorized vehicle that has a total of eighteen (18) feet or more as measured from the farthest front portion of the vehicle to the farthest back portion, including any trailers or attached decor. The price includes up to 100 pedestrian participants. Limited to a maximum of one (1) per parade entry.
• Standard Vehicle - Any motorized vehicle that has a total length of less than eighteen (18) feet as measured from the farthest front portion of the vehicle to the farthest back portion, including any trailers or attached decor. The price includes up to 50 pedestrian participants per vehicle. Limited to a maximum of three (3) per parade entry.
• Participant Add-on - An additional 50 participants for your entry. No regular parade entry may have a total of more than 150 total pedestrians.

Insurance Requirements: All drivers must have a valid Driver's License, and all vehicles must have valid insurance as per Georgia Law.

IMPORTANT: NOTHING MAY BE THROWN BY PARADE PARTICIPANTS, INCLUDING FROM FLOATS, VEHICLES, OR WALKING GROUPS.

**THIS IS A RAIN OR SHINE EVENT**

This application is for corporations wishing to participate in the 2026 404 Day Parade.

Definition of a Corporation: A corporation is any for-profit business that meets the following criteria:

• Annual gross revenue of over $1 million for the most recent fiscal year.
• Employs twenty (20) or more full-time employees.

If you are interested in sponsoring the 404 Day Parade, please email hello@butteratl.com

Fees and Charges

Please ensure you complete the correct form, as the $100 application fee is nonrefundable and will not be refunded if you complete the wrong application.

If you have questions about which form to complete, please email hello@butteratl.com for assistance.

Fees and Charges: Please ensure you complete the correct form, as the $100 application fee is nonrefundable and will not be refunded if you complete the wrong application. If you have questions about which form to complete, please email hello@butteratl.com for assistance.

Definitions:

Float - Any motorized vehicle that has a total of eighteen (18) feet or more as measured from the farthest front portion of the vehicle to the farthest back portion, including any trailers or attached decor. The price includes up to 100 pedestrian participants. Limited to a maximum of one (1) per parade entry. 
Standard Vehicle - Any motorized vehicle that has a total length of less than eighteen (18) feet as measured from the farthest front portion of the vehicle to the farthest back portion, including any trailers or attached decor. The price includes up to 50 pedestrian participants per vehicle. Limited to a maximum of three (3) per parade entry. 
Participant Add-on - An additional 50 participants for your entry. No regular parade entry may have a total of more than 150 total pedestrians.
Insurance Requirements All drivers must have a valid Driver's License, and all vehicles must have valid insurance as per Georgia Law.

Terms & Conditions

Definitions

Float: Any motorized vehicle that has a total length of eighteen (18) feet or more as measured from the farthest front portion of the vehicle to the farthest back portion, including any trailers or attached decor. The price includes up to 100 pedestrian participants. Limited to a maximum of one (1) per parade entry.
Standard Vehicle: Any motorized vehicle that has a total length of less than eighteen (18) feet as measured from the farthest front portion of the vehicle to the farthest back portion, including any trailers or attached decor. The price includes up to 50 pedestrian participants per vehicle. Limited to a maximum of three (3) per parade entry.
Walking Group: A group of five (5) or more individuals participating on foot under a shared theme, purpose, or organization. Walking groups do not utilize motorized vehicles or floats and must maintain an orderly formation throughout the parade. Walking groups may include community organizations, themed participants in coordinated attire, or performers.
Participant Add-on: An additional 50 participants for your entry. No regular parade entry may have a total of more than 150 total pedestrians.
Insurance Requirements

All drivers must have a valid Driver’s License, and all vehicles must have valid insurance as per Georgia Law.

IMPORTANT: NOTHING MAY BE THROWN BY PARADE PARTICIPANTS, INCLUDING FROM FLOATS, VEHICLES, OR WALKING GROUPS.

**THIS IS A RAIN OR SHINE EVENT**

This application is for non-profit organizations wishing to participate in the 2026 404 Day Parade.

Definition of a Non-Profit Organization: A non-profit organization is any entity that:

• Is registered as a non-profit under relevant local, state, or federal laws.
• Operates with a primary mission to benefit the public or a specific community.

If you are interested in sponsoring the 404 Day Parade, please email hello@butteratl.com

 
Terms & Conditions
Fees and Charges: Please ensure you complete the correct form, as the $50 application fee is nonrefundable and will not be refunded if you complete the wrong application. If you have questions about which form to complete, please email hello@butteratl.com for assistance. 

Definitions 

• Float - Any motorized vehicle that has a total of eighteen (18) feet or more as measured from the farthest front portion of the vehicle to the farthest back portion, including any trailers or attached decor. The price includes up to 100 pedestrian participants. Limited to a maximum of one (1) per parade entry.
• Standard Vehicle - Any motorized vehicle that has a total length of less than eighteen (18) feet as measured from the farthest front portion of the vehicle to the farthest back portion, including any trailers or attached decor. The price includes up to 50 pedestrian participants per vehicle. Limited to a maximum of three (3) per parade entry.
• Participant Add-on - An additional 50 participants for your entry. No regular parade entry may have a total of more than 150 total pedestrians.

Insurance Requirements All drivers must have a valid Driver's License, and all vehicles must have valid insurance as per Georgia Law.

IMPORTANT: NOTHING MAY BE THROWN BY PARADE PARTICIPANTS, INCLUDING FROM FLOATS, VEHICLES, OR WALKING GROUPS.

**THIS IS A RAIN OR SHINE EVENT**

This application is for small businesses wishing to participate in the 2026 404 Day Parade.

Definition of a Small Business: A small business is any for-profit business that meets the following criteria:

• Annual gross revenue of less than $1 million for the most recent fiscal year.
• Employs fewer than twenty (20) full-time employees.

If you are interested in sponsoring the 404 Day Parade, please email hello@butteratl.com.

Fees and Charges

Please ensure you complete the correct form, as the $50 application fee is nonrefundable and will not be refunded if you complete the wrong application. If you have questions about which form to complete, please email hello@butteratl.com for assistance.

Definitions

• Float: Any motorized vehicle that has a total length of eighteen (18) feet or more as measured from the farthest front portion of the vehicle to the farthest back portion, including any trailers or attached decor. The price includes up to 100 pedestrian participants. Limited to a maximum of one (1) per parade entry.
• Standard Vehicle: Any motorized vehicle that has a total length of less than eighteen (18) feet as measured from the farthest front portion of the vehicle to the farthest back portion, including any trailers or attached decor. The price includes up to 50 pedestrian participants per vehicle. Limited to a maximum of three (3) per parade entry.
• Walking Group: A group of five (5) or more individuals participating on foot under a shared theme, purpose, or organization. Walking groups do not utilize motorized vehicles or floats and must maintain an orderly formation throughout the parade. Walking groups may include community organizations, themed participants in coordinated attire, or performers.
• Participant Add-on: An additional 50 participants for your entry. No regular parade entry may have a total of more than 150 total pedestrians.

Insurance Requirements

All drivers must have a valid Driver’s License, and all vehicles must have valid insurance as per Georgia Law.

IMPORTANT: NOTHING MAY BE THROWN BY PARADE PARTICIPANTS, INCLUDING FROM FLOATS, VEHICLES, OR WALKING GROUPS.

**THIS IS A RAIN OR SHINE EVENT**

This application is for local schools, marching bands, and performance ensembles wishing to participate in the 2025 404 Day Parade.

Definition of a School/Marching Band Group:

A school or marching band group, as defined by parade standards, is any organized group of students, musicians, or performers participating in the parade on foot that meets the following criteria:

• Consists of five (5) or more individuals representing a school, marching band, or performance group.
• Includes school bands, drumlines, dance teams, cheer squads, step teams, or other school-affiliated performance groups.
• Performs or marches together in coordinated attire, uniforms, or themed outfits.
• Does not utilize floats, vehicles, or motorized equipment (unless pre-approved for specific performance needs).
• Adheres to the parade’s guidelines for spacing, safety, and orderly conduct throughout the parade route.
• Applications for organizations identified as corporate, small business, non-profit, and/or political groups will not be accepted under this application. Those groups should complete the appropriate application for parade inclusion.

IMPORTANT: NOTHING MAY BE THROWN BY PARADE PARTICIPANTS, INCLUDING FROM FLOATS, VEHICLES, OR WALKING GROUPS.

**THIS IS A RAIN OR SHINE EVENT**

This application is for small businesses wishing to participate in the 2026 404 Day Parade.

Definition of a Small Business: A small business is any for-profit business that meets the following criteria:

• Annual gross revenue of less than $1 million for the most recent fiscal year.
• Employs fewer than twenty (20) full-time employees.

If you are interested in sponsoring the 404 Day Parade, please email hello@butteratl.com.

Fees and Charges

Please ensure you complete the correct form, as the $50 application fee is nonrefundable and will not be refunded if you complete the wrong application. If you have questions about which form to complete, please email hello@butteratl.com for assistance.

Definitions

• Float: Any motorized vehicle that has a total length of eighteen (18) feet or more as measured from the farthest front portion of the vehicle to the farthest back portion, including any trailers or attached decor. The price includes up to 100 pedestrian participants. Limited to a maximum of one (1) per parade entry.
• Standard Vehicle: Any motorized vehicle that has a total length of less than eighteen (18) feet as measured from the farthest front portion of the vehicle to the farthest back portion, including any trailers or attached decor. The price includes up to 50 pedestrian participants per vehicle. Limited to a maximum of three (3) per parade entry.
• Walking Group: A group of five (5) or more individuals participating on foot under a shared theme, purpose, or organization. Walking groups do not utilize motorized vehicles or floats and must maintain an orderly formation throughout the parade. Walking groups may include community organizations, themed participants in coordinated attire, or performers.
• Participant Add-on: An additional 50 participants for your entry. No regular parade entry may have a total of more than 150 total pedestrians.

Insurance Requirements

All drivers must have a valid Driver’s License, and all vehicles must have valid insurance as per Georgia Law.

IMPORTANT: NOTHING MAY BE THROWN BY PARADE PARTICIPANTS, INCLUDING FROM FLOATS, VEHICLES, OR WALKING GROUPS.

Thank you for your interest in joining the 404 Day team! The weekend is comprised on multiple events throughout the city celebrating, showcasing, and connecting the culture of Atlanta to the community that contributes to it!

Please note that there is a MANDATORY volunteer training before the event that approved volunteers are required to attend. We look forward to reviewing your application. 

We will need volunteers for the following events:

April 3rd - Parade Prep (Time, TBD)
April 4th - Parade Day (6a-3pm)

April 4th - 404 Day Block Party (8a-5p)

Be sure to browse 404weekend.com before applying to get an idea about the events.