2026 Texas 66 Festival Finale presented by Amarillo National Bank

About the event

Attendees can expect a wide range of attractions, including vendor booths, food options, live music, Elvis impersonators, Miss Texas Route 66 Pinup Pageant, kids' activities, hot dog eating contest, a car show, and much more. Admission is free for all attendees.

Dates

Jun 13, 2026 · 11:00 AM - Jun 13, 2026 · 6:00 PM(GMT-05:00) Central Time (US & Canada)

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Location

Texas, United States

6th Ave Between Georgia & Bellview, Amarillo, Texas 79106, United States

Directions

Parking instructions

Free trolley service to the event gates is available from the parking lots located at: 1. Amarillo Seventh-day Adventist Church (405 S Western St, Amarillo, TX 79106) 2. Amarillo Senior Citizens Association (2404 SW 6th Ave, Amarillo, TX 79106)

Event highlights

Miss TX 66 Pin-Up Pageant

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The Miss TX 66 Pin-Up Pageant, hosted by the glamorous Annalee Belle, celebrates vintage style and classic charm along the historic Route 66! This exciting event, part of the TX Route 66 Festival Finale, invites contestants to showcase their retro fashion, confidence, and personality in a fun and supportive atmosphere. With Annalee Belle’s flair and charisma guiding the show, the pageant honors the timeless beauty of the pin-up era while embracing the spirit of America’s most iconic highway.

Brian Lee Dunning as Elvis

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Brian Lee Dunning brings the King of Rock 'n' Roll to life with his electrifying Elvis impersonation! His dynamic performance captures the voice, moves, and charisma that made Elvis Presley a legend. From the iconic hip-shaking dance to the soulful ballads, Brian delivers an authentic and energetic tribute that takes audiences back to the golden age of rock. Whether he’s belting out classics like "Jailhouse Rock" or serenading the crowd with "Can’t Help Falling in Love," his show is a must-see highlight of the TX 66 Festival Finale!

Little Richard Impersonator

Get ready to shake, rattle, and roll with a high-energy tribute to the architect of rock ‘n’ roll! Our Little Richard impersonator delivers a dazzling performance full of electrifying vocals, wild piano playing, and the unmistakable flair that made Little Richard a music icon. With hits like "Tutti Frutti," "Good Golly, Miss Molly," and "Long Tall Sally," this show captures the spirit, style, and showmanship of one of rock’s most unforgettable pioneers. It’s a foot-stomping, hand-clapping celebration that will have audiences dancing and singing along!

Super Kicks on Route 66 Wrestling Match

Na’cho Daddy Wrestling brings the heat to the TX  66 Festival Finale with their adrenaline-pumping Super Kicks on Route 66 match! Watch as the fiercest wrestlers step into the ring to battle it out for the coveted Route 66 Championship Belt. With high-flying moves, bone-crushing slams, and plenty of surprises, this action-packed showdown promises edge-of-your-seat excitement. Will the reigning champion hold onto the title, or will a new contender claim the belt? Don’t miss the drama, the thrills, and the over-the-top energy as Na’cho Daddy Wrestling delivers a smackdown worthy of America’s most legendary highway!

Jimmy Dale Richardson

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Jimmy Dale Richardson is keeping the integrity of roots music alive through his soaring vocals and biting guitar leads. Jimmy was featured in UK Rock n Roll magazine, Vintage Rock magazine, and Blue Suede News. His original music has reached over 20 countries with radio plays and has placed at #5 on the Alt Country Chart. He is an Ameripolitan Music Award recipient for “Best Rockabilly Male” with original songs that sound like obscure music from the 50s and 60s. Live shows move through genres and decades from honky tonk to soul and blues to screaming rock n roll. Jimmy’s vocal range has been compared to Little Richard, Roy Orbison, Marty Robbins, Faron Young, and Chet Baker. Since 2019, Jimmy has performed at vintage music festivals and tour shows in Spain, Italy, UK, and Canada.

Sponsors

Meet our Sponsors!

Volunteers

Interested in applying:

1 active application

Volunteer Application

Deadline: May 30, 2026

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Welcome guests as they come through the festival gates and help answer any questions they may have.

Other applications

Interested in applying:

2 active applications

The Big Texan 72oz on 66

Deadline: May 29, 2026

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Get ready for one of the most iconic and jaw-dropping events of the Texas Route 66 Festival Finale! The legendary Big Texan Steak Ranch brings its world-famous steak-eating challenge to the festival for a high-energy showdown you won’t want to miss. Watch brave competitors take on a massive steak in a race against the clock, channeling true Texas grit, appetite, and showmanship.

This crowd-favorite contest celebrates Amarillo’s larger-than-life food culture and Route 66 legacy, delivering big flavor, big fun, and even bigger bragging rights. Whether you’re cheering from the sidelines or stepping up to the plate, the Big Texan Steak Eating Contest is guaranteed to be a highlight of the festival—Texas-sized entertainment at its finest.

Contestants will be challenged to eat the famous 72oz steak, baked potato, salad, shrimp cocktail and roll in just 1 hour.

Texas RT 66 Classic Car Show sponsored by Street Volkswagen

Deadline: May 29, 2026

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Showcase your pride and joy at the TX Route 66 Festival Finale Car Show! This highly anticipated event draws car enthusiasts from across the country to celebrate classic cars, custom creations, and all things automotive along the Mother Road.

The car show will be held between 11 AM and 3 PM during the festival.

Complete the entry form to secure your spot and gain the chance to show off your vehicle to thousands of festival-goers. Whether you own a vintage beauty, a modern marvel, or a unique custom ride, we welcome all makes, models, and styles to participate.

Your entry fee includes: