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About the event
Hops in the Hills Craft Beer Festival set against the backdrop of the Smokies, returns for its seventh celebration. This festival allows attendees to sample regional craft beer from the best breweries in the area. This years festival will be located in the Maryville Greenway Amphitheater and will allow extra space for games, lounging and live music. 21 and over event. No exceptions. No pets. No tents. Folding Chairs are welcome.
Festival price includes tastings, tasting cup, food, official event t-shirt and great live music.
Dates
Jun 13, 2026 · 5:00 PM - Jun 13, 2026 · 9:00 PM(GMT-04:00) Eastern Time (US & Canada)
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Location
Parking instructions
Public Parking Garage – Off Harper Ave
Public Parking Surface – Off Harper Ave
Municipal Parking Garage – Off Church Street, across from Blackberry Farm Corp Office
Daily Times Parking Surface – Off McCammon Ave
Maryville Municipal Building – Off Broadway Ave
Health & safety
Health & Safety Policy
The safety of our guests, staff, volunteers, and vendors is a top priority. By attending Hops in the Hills Beer Festival, you agree to comply with all event rules, venue policies, and applicable laws.
Drunk, disorderly, disruptive, or unsafe behavior will not be tolerated. Management reserves the right to refuse entry or remove any attendee from the event without refund for intoxication, disorderly conduct, fighting, harassment, or any behavior deemed unsafe or inappropriate.
Weapons of any kind are strictly prohibited, including firearms, knives, or any item that may be used as a weapon, regardless of permit status, except as carried by authorized law enforcement personnel.
The event organizer reserves the right to conduct bag checks and security screenings as deemed necessary to ensure a safe environment for all attendees.
Tickets
Price: $40.00-125.00 + Applicable Fees and Taxes
Early Bird General Admission Ticket
Sale Ended
$69.40
Includes Base Price: $65.00, Processing fees: $4.40
NON-REFUNDABLE
Non-Refundable Ticket
This ticket is non-refundable, non-cancellable, and non-transferable
after purchase. The delivery of the service is completed upon
receiving this ticket by email.
Choose time slots for the selected tickets to continue
Designated Driver Ticket
$42.84
Includes Base Price: $40.00, Processing fees: $2.84
NON-REFUNDABLE
Non-Refundable Ticket
This ticket is non-refundable, non-cancellable, and non-transferable
after purchase. The delivery of the service is completed upon
receiving this ticket by email.
Choose time slots for the selected tickets to continue
General Admission Ticket
$80.03
Includes Base Price: $75.00, Processing fees: $5.03
NON-REFUNDABLE
Non-Refundable Ticket
This ticket is non-refundable, non-cancellable, and non-transferable
after purchase. The delivery of the service is completed upon
receiving this ticket by email.
Choose time slots for the selected tickets to continue
VIP Experience Ticket
$133.17
Includes Base Price: $125.00, Processing fees: $8.17
NON-REFUNDABLE
Non-Refundable Ticket
This ticket is non-refundable, non-cancellable, and non-transferable
after purchase. The delivery of the service is completed upon
receiving this ticket by email.
Choose time slots for the selected tickets to continue
Sponsors
Interested in applying:
1 active application
Deadline:
Jun 05, 2026
Be a part of the Hops in the Hills Beer Festival and elevate your brand in the heart of the Smoky Mountains. Connect with craft beer enthusiasts, showcase your products, and celebrate the best in brewing and local flavor in a vibrant and engaging setting. This event offers the perfect opportunity to align your brand with a beloved community tradition, surrounded by the excitement of beer lovers and brewers alike.
Meet our Sponsors!
Holston Gases
View sponsor website
Volunteers
Interested in applying:
1 active application
Deadline:
Jun 05, 2026
Join us for one of the most anticipated events in the region — the HOPS in the Hills Craft Beer Festival! We’re looking for enthusiastic and reliable volunteers to help us create an unforgettable experience for guests and brewers alike. This is a great opportunity to support the community, meet new people, and be part of a fun, lively atmosphere in downtown Maryville.
Volunteer Roles May Include:
Assisting with event set-up and breakdown
Checking IDs and managing wristbands
Pouring beer for participating breweries (must be 21+)
Greeting guests and providing directions or event information
Supporting merchandise or ticketing booths
Helping maintain cleanliness and safety throughout the venue
Perks for Volunteers:
Event T-shirt
Complimentary admission to the event after your shift (if applicable)
Snacks and water during your shift
Community service hours (if needed)
The chance to be part of a signature downtown celebration!
Requirements:
Must be 18 or older (21+ for pouring roles)
Friendly, helpful attitude
Ability to stand for extended periods
Commitment to your scheduled shift
Sign up today and be a part of the Hops in the Hills team!
Terms & Conditions
Refund Policy / Rain or Shine Event
All ticket sales are final. No refunds or exchanges will be issued for any reason, including but not limited to weather conditions, scheduling conflicts, or personal circumstances. Hops in the Hills Beer Festival is a rain or shine event.
If you are unable to attend, you may transfer or resell your ticket to another guest. The event organizer is not responsible for private resale transactions.
By purchasing a ticket, you acknowledge and agree to these terms.
If you would like, we can also add language prohibiting resale above face value.
Hosted by Blount Partnership
Joined Eventeny in October 2022
46 events
Maryville, Tennessee, United States 
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