About the event

The Georgetown Main Street Program invites you to be part of the 16th Annual Georgetown Swirl, a Texas Downtown Association (TDA) Presidents Award-winning Texas wine, local food, and downtown shopping celebration, on the Georgetown Square. The event will be on Saturday, March 7, 2026, from 4:00-5:30 p.m. for VIP and 5:30-8:30 p.m. for GA. The Georgetown Swirl will include tastings from Texas wineries as well as amazing food from local restaurants located inside the fabulous downtown retail stops. Each attendee will receive a commemorative tasting glass and will have their choice of 10 wine samples and a tasting at each of the participating restaurants. The retail locations will have Swirl shopping specials for guests, so treat yourself to a few things while you’re out swirling around downtown! Live jazz music by Swing Shift will set a fun and festive mood. Don’t miss out on the fun! A total of 475 general admission tickets are sold for $60 each to keep the event an intimate gathering. 125 VIP tickets are available for $130 each for early access to the VIP Reception from 4- 5:30 p.m. VIP guests will enjoy a special custom menu paired with Texas wines. It is an experience you do not want to miss! Check-In for VIP guests will be at City Post Chophouse starting at 4 p.m. Check-In for General Admission guests will be at the Downtown Development and Special Events Office, 502 S Main St. starting at 5:30 p.m. All proceeds benefit the Georgetown Main Street Facade & Sign Grant Program which has awarded over $700,000 in matching grant funds back to over 100 downtown property and business owners.

Dates

Mar 07, 2026 · 5:30 PM - Mar 07, 2026 · 8:30 PM(GMT-06:00) Central Time (US & Canada)

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Location

Texas, United States

502 S Main St, Georgetown, Texas 78626, United States

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Tickets

Price: $60.00-130.00 + Applicable Fees and Taxes

2026 VIP Tickets

Sold out

$138.48

Includes Base Price: $130.00, Processing fees: $8.48

NON-REFUNDABLE

Non-Refundable Ticket

This ticket is non-refundable, non-cancellable, and non-transferable after purchase. The delivery of the service is completed upon receiving this ticket by email.

502 S Main St, Georgetown
Texas 78626, United States

Mar 07, 2026 4:00 pm - Mar 07, 2026 8:30 pm CST

March 07th, 2026 at 4:00 pm CST

The Georgetown Main Street Program invites you to be part of the 16th Annual Georgetown Swirl, a Texas Downtown Association (TDA) Presidents Award-winning Texas wine, local food and downtown shopping celebration, on the Georgetown Square. This year’s event will be on Saturday, March 7, 2026 from 5:30-8:30 p.m. and will feature a fun and festive "Sweet 16" Theme (dress accordingly!) A total of 550 general admission tickets are sold for $60 each to keep the event an intimate gathering. 100 VIP tickets are available for $130 each for early access to the VIP Reception at City Post Chophouse from 4-5:30 p.m. VIP guests will enjoy a special custom menu paired with Texas wines. It is an experience you do not want to miss! The Georgetown Swirl will include tastings from Texas wineries as well as amazing food from local restaurants located inside the fabulous downtown retailer stops. Each attendee will receive a commemorative tasting glass and will have their choice of 10 wine samples and a tasting at each of the participating restaurants. The retail locations will have Swirl shopping specials for guests, so treat yourself to a few things while you’re out swirling around downtown! Don’t miss out on the fun! All proceeds benefit the Georgetown Main Street Facade & Sign Grant Program which has awarded over $700,000 in matching grant funds back to over 90 downtown property and business owners.

2026 General Admission Tickets

$64.09

Includes Base Price: $60.00, Processing fees: $4.09

NON-REFUNDABLE

Non-Refundable Ticket

This ticket is non-refundable, non-cancellable, and non-transferable after purchase. The delivery of the service is completed upon receiving this ticket by email.

502 S Main St, Georgetown
Texas 78626, United States

Mar 07, 2026 5:30 pm - Mar 07, 2026 8:30 pm CST

March 07th, 2026 at 5:00 pm CST

The Georgetown Main Street Program invites you to be part of the 16th Annual Georgetown Swirl, a Texas Downtown Association (TDA) Presidents Award-winning Texas wine, local food and downtown shopping celebration, on the Georgetown Square. This year’s event will be on Saturday, March 7, 2026 from 5:30-8:30 p.m. and will feature a fun and festive "Sweet 16" Theme (dress accordingly!) A total of 550 general admission tickets are sold for $60 each to keep the event an intimate gathering. 100 VIP tickets are available for $130 each for early access to the VIP Reception at City Post Chophouse from 4-5:30 p.m. VIP guests will enjoy a special custom menu paired with Texas wines. It is an experience you do not want to miss! The Georgetown Swirl will include tastings from Texas wineries as well as amazing food from local restaurants located inside the fabulous downtown retailer stops. Each attendee will receive a commemorative tasting glass and will have their choice of 10 wine samples and a tasting at each of the participating restaurants. The retail locations will have Swirl shopping specials for guests, so treat yourself to a few things while you’re out swirling around downtown! Don’t miss out on the fun! All proceeds benefit the Georgetown Main Street Facade & Sign Grant Program which has awarded over $700,000 in matching grant funds back to over 90 downtown property and business owners.

Artists, vendors & exhibitors applications

Interested in applying:

2 active applications

Swirl Winery Participation Form 2026

Deadline: Jan 23, 2026

Apply now

We’re excited to invite you to participate in one of our favorite signature events—the 16th Annual Georgetown Swirl!

This award-winning event, featuring local food, Texas wine, and downtown shopping, will be held on Saturday, March 7, 2026, from 5:30-8:30 p.m. The theme this year is "Sweet 16." We encourage you to embrace the theme and join in the festivities-- think pink!

Highlights from 2025:

· A sold-out crowd enjoyed delicious pairings of Texas wines and savory bites.

· Attendees dined, shopped, and "swirled" around the square, supporting local stores and Texas wineries.

· Proceeds from The Swirl benefit the Main Street Façade & Sign Grant Program, which has provided over $700,000 to enhance downtown properties and businesses.

This year, we’ll keep the event intimate with 600 VIP and general admission tickets available. We’d love for you to join us as a Swirl winery partner!

Swirl Restaurant Participation Form 2026

Deadline: Jan 23, 2026

Apply now

We’re excited to invite you to participate in one of our favorite signature events—the 16th Annual Georgetown Swirl!

Highlights from 2025:

· A sold-out crowd enjoyed delicious pairings of Texas wines and savory bites.

· Attendees dined, shopped, and "swirled" around the square, supporting local stores and Texas wineries.

· Proceeds from The Swirl benefit the Main Street Façade & Sign Grant Program, which has provided over $700,000 to enhance downtown properties and businesses.

This year, we’ll keep the event intimate with 600 VIP and general admission tickets available. We’d love for you to join us as a Swirl winery partner!

Hosted by City of Georgetown

Joined Eventeny in May 2024

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2026 Georgetown Swirl

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