2023 Mush, Music & Mutts: NC's Official Fall Liver Mush Festival - Eventeny

2023 Mush, Music & Mutts: NC's Official Fall Liver Mush Festival

event Oct 21 8:30 am - Oct 21 4:30 pm
(GMT-05:00) Eastern Time (US & Canada)
318 S. Washington Street, Shelby, North Carolina 28150, United States
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Hosted by Cleveland County Tourism

event
Dates
Oct 21 8:30 am - Oct 21 4:30 pm
(GMT-05:00) Eastern Time (US & Canada)
location_on
Location
318 S. Washington Street, Shelby, North Carolina 28150, United States

**Interested in sponsoring the 2023 festival? Please reach out to us at clevecotourism@gmail.com.** Mark your calendars for the 2023 Mush, Music & Mutts Festival - North Carolina’s Official Fall Liver Mush Festival on Saturday, October 21st in beautiful Uptown Shelby! Recognized in regional and national media including Andrew Zimmern's Bizarre Foods, this festival celebrates the unique regional delicacy and local food staple known as liver mush. Festival highlights include a liver mush eating contest, recipe contest and cookoff, live music, and more than 80 craft, food, and beverage vendors. Featured partner RollOver Pets presents the "Mutts" portion with a pet costume contest and parade, K9 demo and trick shows, musical sit contests and more! Enjoy freshly prepared liver mush sandwiches and dishes proudly served by local producers of this well-loved "delicacy"! Free to attend, pets welcome, and fun for the whole family!

Parking instructions
Festival Attendees will find parking areas around Uptown Shelby. More detailed parking information will be released closer to the event. PLEASE NOTE: There are businesses that state their parking is for their guests only... unless it says festival parking, we recommend you not park there. Some of those businesses will have your car towed.

COVID protocols
We are planning for an in-person event and will follow and apply any COVID protocols recommended by public health officials in our area at the time of the event.

Live Music
Live music all day on stage and around the SQUARE! 2023 Music Lineup will be announced in May 2023.
Liver Mush Sandwiches
Local liver mush producers will be represented at the 2023 festival, selling hot sandwiches. Lines get long, but we hear over and over that it's worth the wait to get that hot, fresh liver mush on a soft bun. Several food vendors and local restaurants will offer a variety of liver mush options as well! Photo Credit: Brittany Randolph, Shelby Star
Pet Costume Contest, Parade & Performances
Featured partner RollOver Pets presents the "Mutts" portion with a pet costume contest and parade, K9 demo and trick shows, musical sit contests and more! Well-behaved, leashed pets with proof of Rabies vaccine are invited to attend.
Liver Mush Eating Contest
Registration Opens in August 2023. How brave are you? Have a big appetite? Like cold, hard...cash? Participate in the annual Liver Mush Eating Contest. Top winner receives cash prize. It's served in the package..cold...and part of the timing requires getting into the package/s you consume! Condiments provided. (Liver Mush is fully cooked and safe to consume straight from the... + More
Liver Mush Cookoff & Recipe Contest
Registration Opens in August 2023. How many ways can Liver Mush be enjoyed? Many people like it split and dropped (cut thin and deep fried), but there are many ways to enjoy. In the annual recipe contest, there have been pizzas, enchiladas, salads, lasagna, waffles and more! Top winners have received cash prizes and matching donations to a designated non-profit.
Little Miss/Mister Liver Mush Pageant
This Event takes place at Shelby City Park, a short drive from the Main Liver Mush Festival. The Little Miss/Mister Liver Mush Pageant is held every October during the Mush, Music & Mutts Festival in Shelby, NC. Contestants in the Baby, Toddler, Miniature, and Tiny categories (0‐6 years) participate in the Beauty and Casualwear categories and their choice of optionals. ... + More
Kids Costume Parade
More information TBA in Summer 2023.

Marketplace

Interested in becoming an artist or exhibitor:
7 active applications
2023 Arts and Crafts Vendor
Deadline: Sep 25, 2023
This category is for handcrafted items such as pottery, stained glass, and woven items or locally grown items. Other businesses interested in selling should select the Business Vendor Booth. Any vendor who hand-makes and creates arts, crafts, or arts & crafts services. (Examples: handcrafted items, woodworking, pottery, face painting, make and take spin paint art). May have demonstrations, displays, or activities but the emphasis is on the sale of arts, crafts, or related services.
 
Background: The 2022 Mush, Music & Mutts Festival had an estimated 15,000 in attendance. Our goal is to have a balanced mix of food vendors, arts and craft vendors, product vendors, and display vendors.
 
We are especially interested in vendors with liver mush-related angles, high-quality products/services, unique and/or handcrafted items, and positive experiences for our attendees. We will select from applicants that support this mix. It is our goal to make this application process as smooth as possible.
 
Each standard vendor spot is approximately 12' x 12', allowing for a 10' x 10' setup plus a little additional space for merchandise or other items. Vendors are not to exceed the designated space. If you will need additional space for merchandise, supplies, equipment, etc., you should select the Double Booth Option. Vendors must provide all of their own supplies including tables, full table coverings, chairs, and/or tents.
 
Would you like to have a more substantial marketing presence during the festival? Consider a festival sponsorship! All sponsors have the option of a booth in a prime location on the square
 
BOOTH RATES DO NOT INCLUDE ELECTRICITY. MUST PURCHASE BOTH BOOTH and ELECTRICITY, if needed. You are responsible for providing your own extension cords and power strips if needed. Extension cords can’t be placed where hazards may be created.
 
Have questions? Need support processing your application? Let us know, we are happy to help and will reach out as quickly as possible! 
2023 Food, Drink, Concessions
Deadline: Sep 25, 2023
This category is for food and beverage (non-alcoholic) vendors and/or food trucks. New for 2023, we are offering promotional incentives for food vendors that feature a menu item containing liver mush. Vendors are welcome to use any brand of liver mush (not liver pudding or scrapple).
 
Background: The 2022 Mush, Music & Mutts Festival had an estimated 15,000 in attendance. Our goal is to have a balanced mix of food vendors, arts and craft vendors, product vendors, and display vendors.

We are especially interested in vendors with liver mush-related angles, high-quality products/services, unique and/or handcrafted items, and positive experiences for our attendees. We will select from applicants that support this mix. It is our goal to make this application process as smooth as possible.
 
Each standard vendor spot is approximately 12' x 12', allowing for a 10' x 10' setup plus a little additional space for merchandise or other items. Vendors are not to exceed the designated space. If you will need additional space for merchandise, supplies, equipment, etc., you should select the Double Booth/Food Truck Option. Vendors must provide all of their own supplies including tables, full table coverings, chairs, and/or tents.
 
BOOTH RATES DO NOT INCLUDE ELECTRICITY. MUST PURCHASE BOTH BOOTH and ELECTRICITY, if needed. You are responsible for providing your own extension cords and power strips if needed. Extension cords can’t be placed where hazards may be created.
 
Have questions? Need support processing your application? Let us know, we are happy to help and will reach out as quickly as possible! 
2023 Corporate Business Vendor Booth (NOT Selling)
Deadline: Sep 25, 2023
This category is for Corporate Business Vendor Booths (non-selling) that will promote its services and give information; may have demonstrations, displays, screenings, or activities that relate to the services promoted. Examples would be home repair or upgrades such as Gutters, Decking, Mobile Service, Physical Fitness, Banking, or other similar businesses. May not sell products or services.
 
Background: The 2022 Mush, Music & Mutts Festival had an estimated 15,000 in attendance. Our goal is to have a balanced mix of food vendors, arts and craft vendors, product vendors, and display vendors.
 
We are especially interested in vendors with liver mush-related angles, high-quality products/services, unique and/or handcrafted items, and positive experiences for our attendees. We will select from applicants that support this mix. It is our goal to make this application process as smooth as possible.
 
Would you like to have a more substantial marketing presence or larger booth space during the festival? Consider a festival sponsorship! All sponsors have the option of a booth in a prime location on the square. Sponsorships start at $600. 
 
Each standard vendor spot is approximately 12' x 12', allowing for a 10' x 10' setup plus a little additional space. Vendors are not to exceed the designated space. Vendors must provide all of their own supplies including tables, full table coverings, chairs, and/or tents.
 
BOOTH RATES DO NOT INCLUDE ELECTRICITY. MUST PURCHASE BOTH BOOTH and ELECTRICITY, if needed. You are responsible for providing your own extension cords and power strips if needed. Extension cords can’t be placed where hazards may be created.
 
Have questions? Need support processing your application? Let us know, we are happy to help and will reach out as quickly as possible! 
2023 Beer-Wine Vendors
Deadline: Sep 25, 2023
This category is for local beer and wine vendors selling by the glass or pint. We will be accepting limited alcohol vendors for the 2023 festival. 
 
Background: The 2022 Mush, Music & Mutts Festival had an estimated 15,000 in attendance. Our goal is to have a balanced mix of food vendors, arts and craft vendors, product vendors, and display vendors. 
 
Each standard vendor spot is approximately 12' x 12', allowing for a 10' x 10' setup plus a little additional space for merchandise or other items. Vendors are not to exceed the designated space. Vendors must provide all of their own supplies including tables, full table coverings, chairs, and/or tents.
 
BOOTH RATES DO NOT INCLUDE ELECTRICITY. MUST PURCHASE BOTH BOOTH and ELECTRICITY, if needed. You are responsible for providing your own extension cords and power strips if needed. Extension cords can’t be placed where hazards may be created.
 
Have questions? Need support processing your application? Let us know, we are happy to help and will reach out as quickly as possible! 
2023 Small Business Vendor Booth: Home-Based/Non-Profit Sales or Retail
Deadline: Sep 25, 2023
This category is for Home-Based/Non-Profit Sales or Retail including clothing/jewelry (non-handcrafted) or Home-Based businesses (1 per brand) or non-profit groups selling products or services. Examples include clothing/accessories, toys, home-based businesses such as Avon, Tupperware, Mary Kay, etc. Or not-for-profit organizations selling on behalf of their organization. May have demonstrations, displays, or activities related to specific products, but the emphasis is on the sale of products or wares. The sale of one food item such as kettle corn, snow cones, cotton candy, and similar foods does not subject the vendor to health regulations.
 
Background: The 2022 Mush, Music & Mutts Festival had an estimated 15,000 in attendance. Our goal is to have a balanced mix of food vendors, arts and craft vendors, product vendors, and display vendors.
 
We are especially interested in vendors with liver mush-related angles, high-quality products/services, unique and/or handcrafted items, and positive experiences for our attendees. We will select from applicants that support this mix. It is our goal to make this application process as smooth as possible.
 
If you are interested in representing a business such as Mobile, Home Repair/Enhancement Products, Business Services, Mobile/Cellular Phones, Banking, etc., please register as a 2023 Business Vendor: Corporate Vendor.
 
Would you like to have a more substantial marketing presence during the festival? Consider a festival sponsorship! All sponsors have the option of a booth in a prime location on the square.
 
Each standard vendor spot is approximately 12' x 12', allowing for a 10' x 10' setup plus a little additional space. Vendors are not to exceed the designated space. If you will need additional space for merchandise, supplies, equipment, etc., you should select the Double Booth Option. Vendors must provide all of their own supplies including tables, full table coverings, chairs, and/or tents.

BOOTH RATE NOT INCLUDE ELECTRICITY. MUST PURCHASE BOTH BOOTH and ELECTRICITY, if needed. You are responsible for providing your own extension cords and power strips if needed. Extension cords can’t be placed where hazards may be created.
 
Have questions? Need support processing your application? Let us know, we are happy to help and will reach out as quickly as possible! 
2023 Non-Profit Vendor Booth (NOT Selling)
Deadline: Sep 25, 2023
This category is for charities and community service agencies with a designated IRS nonprofit status that will promote their services and give information. May have demonstrations, displays, screenings, or activities that relate to the services promoted. May not sell products or services.
 
Background: The 2022 Mush, Music & Mutts Festival had an estimated 15,000 in attendance. Our goal is to have a balanced mix of food vendors, arts and craft vendors, product vendors, and display vendors.
 
Each standard vendor spot is approximately 12' x 12', allowing for a 10' x 10' setup plus a little additional space. Vendors are not to exceed the designated space. Vendors must provide all of their own supplies including tables, full table coverings, chairs, and/or tents.
 
Would you like to have a more substantial marketing presence or a larger booth space during the festival? Consider a festival sponsorship! All sponsors have the option of a booth in a prime location on the square.
 
BOOTH RATES DO NOT INCLUDE ELECTRICITY. MUST PURCHASE BOTH BOOTH and ELECTRICITY, if needed. You are responsible for providing your own extension cords and power strips if needed. Extension cords can’t be placed where hazards may be created.
 
Have questions? Need support processing your application? Let us know, we are happy to help and will reach out as quickly as possible! 
2023 Musician Application
Deadline: Apr 25, 2023
Interested musicians and bands for the 2023 festival should apply here.

The 2022 Mush, Music & Mutts Festival had an estimated 15,000 in attendance with more than 80 food vendors, arts and craft vendors, product vendors, and display vendors in the court square of Uptown Shelby.
 
We are seeking to fill limited musician slots for our main stage and side stage during the 2023 festival. These slots vary from 45-minute sets to 90-minute sets. All music genres are welcome to apply.
 
A sound system and technician will be provided.
 
Have questions? Need support processing your application? Let us know, we are happy to help and will reach out as quickly as possible! 

Hosted by Cleveland County Tourism

Joined Eventeny in January 2020
event 4 events location_on Shelby, North Carolina, United States
Carolina's Land of Rhythm & Roots celebrates the rich music, history and food traditions of the region. We host the annual Mush, Music & Mutts Festival, which started as a celebration of local food staple, liver mush. The festival... + More