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About this event
Up & Up is a youth culture agency and music promoter powered by the most
passionate college students in the country. We produce music festivals by
empowering student communities to rally, compete, and _win_ them.
Each semester, we host a 48-hour pre-sale competition across 100+ campuses -
and the top schools with the most pre-sales bring a major artist to perform at
or near their campus.It's a first-of-its-kind model built on**** crowdsourced
demand. Students lead the charge, generate hype, and earn the show - while we
provide the tools, mentorship, and national production support to bring the
festival to life.
Since launching in 2016, the Monster Energy Up & Up Festival has grown into
the largest and longest-running college music tour in the country - launching
top-tier acts like******** Alan Walker, Gryffin, Two Friends, Loud Luxury, Dom
Dolla, Disco Lines, and Matroda**** into college towns across the USA.
We're more than a concert series - we're a platform that fuses music,
marketing, and student-powered energy to help brands build credibility and
community on college campuses nationwide. For students, it's more than a
concert - it's a chance to be part of something bigger, take ownership of the
experience, and shape culture at their school.ownership.
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