Rotten was a word used around his household when one of the kids were being bad as hell, but cute AF. Mischievous but honest. Ornery but funny. Loud but justified. Foul-mouthed but appropriate. Jacob Blazer, the creator of Rotten Inc, grew up in a middle class, mid-western household in Ohio. Jacob's environment was filled with people that were tacky, classless, honest, inappropriate, felonious, naked, loud, unusual, creative, and openly sexual from which his sense of creativity was born . The apparel company was slowly created over the last three years while attempting to design for local artists, musicians, and bars throughout the south. His style is appropriately inappropriate and now becoming a corner piece in the Atlanta art scene. All of his pieces are created by hand in a garage while drinking.