Russell Parking Management (RPM) is an Atlanta-based parking and mobility asset management firm rooted in Castleberry Hill, steps from Mercedes-Benz Stadium. Founded and operated by HJ Russell III, RPM transforms underutilized real estate into high-performing parking assets. RPM is built on a legacy that dates back to the 1960s through the work of Herman J. Russell, a pioneering business leader who established a multi-generational platform spanning real estate development, property management, hospitality, and airport concessions. Over decades, the Russell family has owned, operated, and redeveloped more than 30 acres of land in the core of Atlanta—creating a foundation for RPM’s approach to real estate-driven parking solutions. Today, RPM operates as a full-service parking and mobility management firm focused on transforming underutilized real estate into high-performing assets. We believe parking should be seamless—from arrival to departure—and that operational challenges are often untapped opportunities for value creation. Our approach integrates real estate strategy with operational execution. We analyze each asset to determine its highest and best use, aligning parking demand with the property’s broader performance goals. Through the implementation of modern systems, dynamic pricing strategies, and on-the-ground operational expertise, RPM delivers efficient, accessible, and revenue-generating mobility environments. In a rapidly evolving industry, RPM is committed to delivering value through three core principles: Reliable Service, Safety and Sustainability. Our success is driven by long-term partnerships with property owners, institutions, and event operators—built on trust, performance, and a shared vision for maximizing asset potential.