Mexican and Queer founder, Alfonso Gonzalez created Fonzie's Artisanal Goods to express his creative passion and provide amazing experiences through his high quality products. In 2020 he moved to Oakland, CA and found himself mesmerized and inspired by the heart, entrepreneurial spirit, and grit of artists and makers at local vendor markets. He noticed that there were very few Mexican owned businesses at these events and saw an opportunity that he could not pass – to be the change he wanted to see and increase representation of his culture. He focuses on high quality ingredients and sustainability in all his products. Such as his Mexican Jarritos candles that are meant to be repurposed in your home. He only uses soy wax to provide the cleanest and longest burn. All his fragrances are phtalate and paraben free to ensure everyone is safe and everyone can enjoy them including people with allergies and sensitive pets.