Wassailfest

Downtown businesses located within the event closure area may register to participate in this event at no charge. Downtown businesses may set up their wassail stop directly in front of or inside their own business/storefront. 

 

The event closure area for Wassailfest includes:

• San Antonio St between Academy Ave and Market Ave
• Castell St between Krause's and Mil St.
• Seguin Ave between Coll St and Mill St.
• All of Main Plaza

Non-profit organizations who wish to host a Wassail Stop should complete the application titled: Wassail Stop (Non-Profit)

 

Businesses that are not located downtown may participate in Wassailfest as sponsors of the event. All sponsorships include a designated space to set up a Wassail Stop. Please complete the Wassailfest Sponsorship Application to sign up.

 

Please note, there are no for-profit food or retail vendor opportunities at this event.

Businesses that are not located downtown may participate in Wassailfest as sponsors of the event. (All sponsorships include a designated space to set up a Wassail Stop.)

 

 

Please note, there are no for-profit food or retail vendor opportunities at this event.

Local non-profit organizations may register to participate in this event at no charge. You will be assigned a space at the event to set up your wassail stop. 

 

Downtown businesses who wish to host a Wassail Stop should complete the application titled: Wassail Stop (Downtown businesses)

 

Businesses that are not located downtown may participate in Wassailfest as sponsors of the event. All sponsorships include a designated space to set up a Wassail Stop. Please complete the Wassailfest Sponsorship Application to sign up.

 

Please note, there are no for-profit food or retail vendor opportunities at this event.

Join the City of New Braunfels in celebrating one of our most beloved holiday traditions! Wassailfest brings thousands of residents and visitors downtown each December to enjoy festive lights, music, shopping, and of course—delicious wassail. By sponsoring this event, your business gains visibility across community marketing channels and on-site recognition, all while helping to bring this cherished celebration to the public. Choose a sponsorship level that fits your business and be part of the holiday magic in downtown New Braunfels!