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About the event
Celebrate the heart of Townsend this winter as we showcase the people, places, and traditions that make the Peaceful Side of the Smokies so special.
The Heritage & Hospitality Tour invites you to explore our charming community through a weekend of connection, comfort, and authentic Appalachian experiences.
✨ Friday, January 23 – VIP Experience
An exclusive evening of fine dining, live music, and intimate gatherings highlighting Townsend’s most inviting destinations.
✨ Saturday, January 24 – Hospitality Tour
Travel through Townsend and enjoy winter-themed experiences at local inns, attractions, shops, and restaurants. Each stop offers a warm welcome, seasonal samples, specials, and stories celebrating Townsend’s heritage and hospitality.
Discover new favorites, meet the faces behind our community, and experience winter in Townsend like never before.
Come for the charm. Stay for the hospitality. Leave with memories that last.
Dates
Jan 23, 2026 · 5:30 PM - Jan 24, 2026 · 9:00 PM(GMT-04:00) Eastern Time (US & Canada)
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Location
Parking instructions
Free parking available at participating businesses; please follow posted signage.
Health & safety
Attendance is at your own risk; the Townsend Cades Cove Gateway Alliance and participating businesses are not liable for any injury, loss, or damage.
Tickets
Price: $200.00 + Applicable Fees and Taxes
VIP Experience Ticket
$212.87
Includes Base Price: $200.00, Processing fees: $12.87
NON-REFUNDABLE
Non-Refundable Ticket
This ticket is non-refundable, non-cancellable, and non-transferable
after purchase. The delivery of the service is completed upon
receiving this ticket by email.
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Artists, vendors & exhibitors applications
Interested in applying:
1 active application
Deadline:
Jan 10, 2026
The Heritage & Hospitality Tour is a two-day showcase of Townsend’s local businesses and the community spirit that defines Appalachian hospitality. Participating locations serve as official “tour stops,” offering guests a unique winter experience—whether it’s a tasting, live demonstration, artisan feature, or seasonal special.
Participation is free for Townsend businesses, but each location must:
- Provide a trained host for both days of the event
- Attend the mandatory host training
- Create a welcoming, high-quality guest experience that reflects the spirit of Townsend’s heritage and hospitality.
This event is your opportunity to shine a spotlight on your business, share your story, and help visitors experience why Townsend truly is The Peaceful Side of the Smokies.
Terms & Conditions
Each ticketed guest is responsible for their own transportation between locations.
Event will be held rain, snow, or shine—dress for winter conditions.
No refunds after December 31, 2025. Tickets are transferable to another guest.
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Hosted by Townsend Cades Cove Gateway Alliance
Joined Eventeny in April 2024
5 events
Townsend, Tennessee, United States 
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