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About the event
The Heritage & Hospitality Tour of Townsend is a two-day celebration of Appalachian culture, local craftsmanship, and the small-town hospitality that defines our community. Enjoy an elevated VIP evening on Friday followed by a full Saturday of local experiences, tastings, shopping, and heritage-focused stops throughout Townsend.
Choose Your Ticket:
1. VIP Experience/Friday Evening Only
2. General Tour/Saturday Only
This weekend highlights the people and places that make Townsend “The Peaceful Side of the Smokies.”
See TICKETS for more information.
Dates
Jan 23, 2026 · 5:00 AM - Jan 24, 2026 · 5:00 PM(GMT-05:00) Eastern Time (US & Canada)
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Location
Tennessee, United States
7807 E Lamar Alexander Pkwy, Townsend, Tennessee 37882-4032, United States
Directions
Parking instructions
Free parking available at participating locations.
Each ticketed guest is responsible for their own transportation between locations.
Health & safety
Attendance is at your own risk; the Townsend Cades Cove Gateway Alliance and participating businesses are not liable for any injury, loss, or damage.
Tickets
Price: $25.00-175.00 + Applicable Fees and Taxes
Saturday Only, Tour of Townsend
$26.90
Includes Base Price: $25.00, Processing fees: $1.90
NON-REFUNDABLE
Non-Refundable Ticket
This ticket is non-refundable, non-cancellable, and non-transferable
after purchase. The delivery of the service is completed upon
receiving this ticket by email.
Choose time slots for the selected tickets to continue
VIP Experience, Tour of Townsend
$186.30
Includes Base Price: $175.00, Processing fees: $11.30
NON-REFUNDABLE
Non-Refundable Ticket
This ticket is non-refundable, non-cancellable, and non-transferable
after purchase. The delivery of the service is completed upon
receiving this ticket by email.
Choose time slots for the selected tickets to continue
Artists, vendors & exhibitors applications
Interested in applying:
1 active application
Deadline:
Jan 10, 2026
The Heritage & Hospitality Tour is a two-day showcase of Townsend’s local businesses and the community spirit that defines Appalachian hospitality. Participating locations serve as official “tour stops,” offering guests a unique winter experience—whether it’s a tasting, live demonstration, artisan feature, or seasonal special.
Participation is free for Townsend businesses, but each location must:
- Provide a trained host for both days of the event
- Attend the mandatory host training
- Create a welcoming, high-quality guest experience that reflects the spirit of Townsend’s heritage and hospitality.
This event is your opportunity to shine a spotlight on your business, share your story, and help visitors experience why Townsend truly is The Peaceful Side of the Smokies.
Terms & Conditions
* Each ticketed guest is responsible for their own transportation between locations.
* The weekend is rain or shine; indoor accommodations available.
*Guests may visit tour stops in any order during open hours.
*VIP dinner times must be selected during checkout.
*Dietary needs for VIP guests are collected during purchase.Event will be held rain, snow, or shine—dress for winter conditions.
*No refunds after December 31, 2025. *Tickets are transferable to another guest.
Hosted by Townsend Cades Cove Gateway Alliance
Joined Eventeny in April 2024
5 events
Townsend, Tennessee, United States 
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