Showcase Atlanta: Peach Pitch Viewing Party

Showcase Atlanta: Peach Pit Viewing Party is a free, outdoor celebration of global sport and local culture, taking place Sunday, July 19 from 11 AM to 8 PM at Piedmont Park. Hosted by Showcase Atlanta, an initiative of Mayor Andre Dickens’s office, this one-of-a-kind festival brings the energy of the FIFA World Cup to the heart of the city while spotlighting the small businesses, creatives, and communities that make Metro Atlanta thrive. Attendees can enjoy a full day of programming, including a live screening of the World Cup Final, curated food and merchandise vendors, a vibrant Kids Zone, interactive games, live performances, DJs, and immersive sponsor activations. Designed to drive economic opportunity and celebrate Atlanta’s cultural richness on a global stage, the Peach Pit Viewing Party is where world-class soccer meets hometown pride.