714 Followers About the event
NuLu Business Association's annual spring event, NuLu Bock Fest returns on Saturday, March 28 from 12:00 pm to 6:00pm!
This street festival spanning 4 blocks within the NuLu Neighborhood features the Jefferson County Farm Bureau adult and baby goat races, locally crafted bock beer, live music, kids activities, local vendors and more!
Making it a fitting place for Louisville’s largest bock beer festival.
Local breweries will serve up their 2026 bock beers, along with other selections. There will also be craft cocktails and mixed drinks for sale.
Join us as we drink locally brewed bock beers and enjoy the famous goat races on Market Street in a fun and safe atmosphere!
The goats participating in the Jefferson County Farm Bureau Goat Races are from Sunny Acres Farm. The Louisville Aggies, a local 4H group, will run alongside the goats helping them to the finish line. Grandstands will be placed on either side of the track for better audience viewing.
A total of ten races will take place beginning with the Blessing of the Goats and Bock Beer at 12:30 pm and ending at 6:00 pm. The featured race will be the Fifth Third Forecast Dash Baby Goat Race at 3:15 pm .
Those interested in sponsoring a goat can get more information and complete the sponsorship form . Vendors, service providers, and non-profit organizations can sign up to participate as a vendor by emailing Baron Jones with HB Productions via the baron@
There will also be family-friendly activities and more.
Dates
Mar 28, 2026 · 12:00 PM - Sep 28, 2026 · 6:00 PM(GMT-04:00) Eastern Time (US & Canada)
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Volunteers to help day of the event?
We need lots of volunteers to make the day run smoothly, call or email baron Jones to sign-up!
baron@
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Food court area
Shelby Street
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Terms & Conditions
Hello Vendors,
We hope this message finds you well. We’re excited to be planning another great event this year and truly appreciate your continued interest and support.
We wanted to share an update regarding booth pricing and layout for this year’s market. Due to streetscape improvements in the area, we won’t be able to accommodate as many vendors on Market Street as we have in previous years. With that in mind, we’ve carefully restructured the event layout to make the best use of the available space while still creating an enjoyable and successful experience for both vendors and attendees.
This year, the market is broken down into sections, with pricing adjusted based on location. Some side streets will be offered at a discounted rate. Please see the section breakdown below
:
Section 1: Food Court Area – 600 Block of Market Street
• Normal pricing
Section 2: Clay St. North of Market
• $175
Section 3: Clay St. South of Market
• $175
Section 4: Shelby St. South of Market
• $100
Section 5: 800 Block of Market Street
•SOLD OUT
Section 6: Campbell Street North of Market near Akasha Brewing
• SOLD OUT
Section 7: Campbell Street South of Market
• SOLD OUT
We’re confident that despite these changes, this year’s event will be a great success and a wonderful opportunity for vendors and guests alike. If you have any questions about the sections or would like help choosing the best location for your booth, please don’t hesitate to reach out.
Thank you again for being part of our event—we look forward to another fantastic year together.
Hosted by HB Productions
Joined Eventeny in November 2024
22 events
Louisville, Kentucky, United States 
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