Milwaukee Oktoberfest 2026

Prepackaged Food Vendor Application – Milwaukee Oktoberfest
October 2-4, 2026 | Henry Maier Festival Park

Milwaukee Oktoberfest is proud to showcase a curated selection of artisan, locally made, and culturally inspired prepackaged food products for thousands of festival goers each year. From Bavarian-style snacks to gourmet treats, we invite vendors who offer high-quality, ready-to-eat or shelf-stable items to join us for a weekend of food, music, and gemütlichkeit on the lakefront.

This application is intended for vendors selling sealed, prepackaged food items such as:

• Pretzels, cookies, and baked goods

• Specialty popcorn or nuts

• Jams, jellies, honey, or sauces

• Chocolates, candies, or other confections

• Pickled goods, jerky, or canned items

Vendors may not sell hot, prepared, or made-to-order food through this application.

Approved vendors will be provided with:

• A designated 10’x10’ booth space in the vendor market area

• Access to high foot traffic near entertainment and beverage zones

• Event marketing inclusion (website listing + signage)

• Staff/vendor passes for working the festival

All vendors must meet current Wisconsin DATCP regulations for prepackaged food sales and provide proof of product liability insurance. Preference will be given to vendors offering items aligned with German, European, or Milwaukee heritage themes.

We’re looking for small businesses with big flavor, strong presentation, and a passion for quality.

Application Deadline: Sept 1, 2026

Calling All Makers!

Milwaukee Oktoberfest is proud to welcome handcrafted goods, unique artwork, and artisan products that reflect creativity, skill, and tradition. We’re seeking talented vendors whose work fits the spirit of the fest—heritage, community, and celebration.

Whether you’re a potter, woodworker, leather crafter, painter, metalworker, or fiber artist, we invite you to apply.

Vendor Details

• Booth Fee: LIsted below for the full weekend (Friday–Sunday)

• Booth Size: 10’ x 10’ space. Larger booths available by request.

• Setup: October 1, 9:00 AM–3:00 PM

• Tear Down: October 4, after 6:00 PM

• Operating Hours:

  • Friday: 4:00 PM–10:00 PM

  • Saturday: 11:00 AM–10:00 PM

  • Sunday: 11:00 AM–6:00 PM

What We Provide

• Designated booth space - choose your own space on the vendor map. 

• Inclusion on the official Oktoberfest website vendor list

• Social media highlight opportunities

• On-site vendor support during event hours

• Electricity available for additional charge (limited spots)

What You Provide

• Your own tent, tables, displays, and signage

• Valid WI seller’s permit or temporary event permit

• Product photos for marketing

• Commitment to being present all 3 days of the event

• A spirit of joy and craftsmanship!

Application Requirements

To apply, please submit the following:

1. Completed application form

2. 3–5 high-quality photos of your work and booth setup

3. Description of your handmade process (materials, techniques, etc.)

4. Proof of insurance (COI must be attached to application to be considered)

5. Payment upon acceptance

Deadline to Apply: Sept 1, 2026
Applicants will be notified of acceptance by Mid Sept, 2026.

Join Us at the Fest!

Milwaukee Oktoberfest invites local clubs, cultural organizations, and nonprofit groups to be part of our community celebration on Milwaukee’s lakefront. This is your chance to:

• Showcase your mission

• Engage with thousands of attendees

• Fundraise or share educational materials

• Recruit volunteers or members

• Celebrate Milwaukee’s diverse civic spirit

🛠️ What You Can Do at Your Booth

• Sell branded merchandise or host raffles (with appropriate permitting)

• Offer games, demos, or interactive experiences

• Provide literature, sign-ups, or awareness campaigns

• Fundraise (pending approval)

• Celebrate cultural heritage, arts, or traditions

📍 Vendor Details

• Fee: $200 for a 10’ x 10’ booth space
  (fee may be waived for qualifying 501(c)(3) nonprofits with no sales)

• Booth Includes: Listing on our website and marketing opportunities

• Setup: Thursday, October 1, 2026 (9:00 AM – 6:00 PM)

• Tear-Down: October 4, 2025 (after 6:00 PM)

• Operating Hours:

  • Friday: 4:00 PM – 10:00 PM

  • Saturday: 12:00 PM – 10:00 PM

  • Sunday: 12:00 PM – 6:00 PM

Application Requirements

To apply, please submit the following:

1. Completed application form (below)

2. Description of your club or nonprofit's mission

3. Proof of 501(c)(3) status

4. Description of planned booth activity (including any items for sale or fundraising)

5. Certificate of Insurance (if applicable)

Deadline to Apply: Early Sept, 2026
Notification of Acceptance: Sept 2026