Holiday Sights & Sounds Parade

Sponsoring the Holiday Sights & Sounds Parade is a wonderful way to showcase your community spirit while gaining valuable exposure for your business. As one of Livermore’s most beloved annual traditions, the parade draws thousands of families, residents, and visitors to the heart of Downtown to celebrate the magic of the season together. By sponsoring, your business becomes part of the joy and connection that this event brings—supporting local traditions, enhancing the downtown experience, and demonstrating your commitment to community vitality. Sponsorship not only highlights your brand in front of a large and engaged audience but also helps sustain the events and programs that make Livermore’s downtown a vibrant destination year-round.

Join us Downtown for our holiday tradition, the "Holiday Sights and Sounds Parade"!

Enjoy floats and performances by local businesses, bands, schools, clubs, and more. A Livermore tradition you don't want to miss!  We can't wait to see you all for another fabulous year! 

6:00pm Parade start on First Street in Downtown Livermore. Tree Lighting to immediately follow!
This is a rain or shine event!! So bundle up, grab some hot cocoa and see you there!

 
The Holiday Sights and Sounds Parade is part of our 2-day lineup of events to kick off December!  Holiday Village in the Park is the day before on Friday, December 5th, 2025. It's a magical evening in the park. Like a Holiday movie, but in real life! 

 

Please Compleate the application for parade entry and select the appropriate fee attached to your entry type.