Earlier Than the Bird

About the event

Get ready to kick off the holiday season with Livermore’s 20th Annual Earlier Than The Bird shopping event on Saturday, November 22, 2025, from 7:00 AM to 10:00 AM in Downtown Livermore. This beloved tradition invites early risers to enjoy exclusive morning-only shopping deals, festive fun, and a head start on their holiday lists—well before Black Friday and Small Business Saturday. Earlier Than The Bird is all about beating the holiday rush, supporting local businesses, and enjoying a relaxed and cheerful morning of shopping. Leave the late sleepers at home, gather your group of gift-getters, and head downtown in your favorite pajamas for great deals, breakfast, hot coffee and NEW this year mimosa tasting. The first 350 shoppers wearing pajamas (no leggings or sweats) will receive a free giveaway gift. New this year is the Mimosa Stroll, an optional add-on experience designed to add a little sparkle to your morning. Participating locations will offer one-ounce mimosa samples to ticket holders, who will also receive a commemorative tasting glass. You do not need a Mimosa Stroll ticket to participate in the main shopping event, and many shops will be open and offering deals whether or not they’re serving mimosas. Tickets and details coming soon! In addition to the great shopping, the event includes a community gift drive for Tri-Valley Haven. Shoppers are encouraged to bring new, unwrapped gifts for local teens. Everyone who donates will be entered into a special gift basket giveaway. It’s a fun and meaningful way to give back while checking off your holiday list. Whether you’re looking for unique gifts, a festive atmosphere, or a fun reason to wear your pajamas in public, Earlier Than The Bird is the perfect way to start the season. Join us downtown for this one-of-a-kind community tradition and support the small businesses that make Livermore special. For more information, visit

Dates

Nov 22, 2025 · 7:00 AM - Nov 22, 2025 · 10:00 AM(GMT-07:00) Pacific Time (US & Canada)

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Location

California, United States

Livermore Downtown, Livermore, California 94550, United States

Directions

Parking instructions

Parking is Free. Street parking time limits will be enforced, please look out for parking sign details. No limit parking at lot behind First Street (Railroad and South L), parking garage at 2350 Railroad Ave. and outer streets (no parking limits).

Health & safety

Livermore Downtown Inc. thanks you in advance for drinking responsibly and encourages you to pre arrange a designated driver or take Uber or Lyft.

Other applications

Interested in applying:

1 active application

Participating Business Application

Deadline: Nov 10, 2025

Apply now

We've all heard that the Early Bird Catches the worm...well we want to catch the gift of shopping dollars, so join us as we start the Holiday Shopping! We are ready to get the shoppers flocking in to your stores and getting their Holiday Shopping off to a big start.

We are kicking off the 20th annual shopping campaign called "Earlier Than The Bird". Many shopping districts around the country have implemented this, capturing those holiday shopping dollars before Thanksgiving kicks off the spending season. This is before Black Friday and Small Business Saturday. We want access to their Gift lists before big box retailers swoop in. This event has grown substantially each year!

Earlier than the Bird is designed to have shoppers leave their non-shoppers at home snuggled in their nests, while they grab their “gaggle of gift-getting guys and gals” and head downtown with their holiday shopping lists! LDI is ready to get you started in a big way! Our shoppers will be encouraged to make an early morning out of this day, having coffee, grabbing breakfast and finding great deals on the right gifts for all of the special folks in their lives.

To make this a really fun time…the first 500 shoppers will receive a free gift from Livermore Downtown Inc., IF they are wearing their pajamas! (Leggings and Sweats do not count).

LDI will also be collecting gift donations for teenagers for Tri-Valley Haven. Shoppers will be entered for a gift basket giveaway for donating. We will be forwarding you all a list of gift ideas for teens that Tri-Valley Haven will be putting together. If you carry any of these items, make sure you highlight those in your displays as many attendees may not know of the donation drive in advance and will buy things day-of! If you would like to donate a gift basket of goodies from your location, please call or email Kara at executivedirector@livermoredowntown.com.

What do you need to do to participate?
Complete the participation agreement by Monday, November 10th.

Then, be open at 7:00 AM Saturday November 22nd. Have special holiday deals only for those who come in between 7AM and 10AM. Have a special gift or incentive for those that come in wearing their pajamas. You may want to organize a shopping registry as well that allows those women who are shopping to find the things they themselves may want for Christmas. You can then notify their significant other that you are ready to wrap it up and make their gift shopping sooooo simple! The gift is guaranteed to be something they really want!

We are encouraging that these specials listed on the shopping passport and website be carried over for Small Business Saturday on Saturday the 29th. This will be an incentive for customers to come back as well as increase your overall foot traffic.

Livermore Downtown Inc. event team

events@livermoredowntown.com

Hosted by Livermore Downtown Inc.

Joined Eventeny in July 2025

6 events

Livermore, California, United States