Earlier Than the Bird

Get ready to kick off the holiday season with Livermore’s 20th Annual Earlier Than The Bird shopping event on Saturday, November 22, 2025, from 7:00 AM to 10:00 AM in Downtown Livermore. This beloved tradition invites early risers to enjoy exclusive morning-only shopping deals, festive fun, and a head start on their holiday lists—well before Black Friday and Small Business Saturday. Earlier Than The Bird is all about beating the holiday rush, supporting local businesses, and enjoying a relaxed and cheerful morning of shopping. Leave the late sleepers at home, gather your group of gift-getters, and head downtown in your favorite pajamas for great deals, breakfast, and hot coffee. The first 350 shoppers wearing pajamas (no leggings or sweats) will receive a free giveaway gift. In addition to the great shopping, the event includes a community gift drive for Tri-Valley Haven. Shoppers are encouraged to bring new, unwrapped gifts for local teens. Everyone who donates will be entered into a special gift basket giveaway. It’s a fun and meaningful way to give back while checking off your holiday list. Whether you’re looking for unique gifts, a festive atmosphere, or a fun reason to wear your pajamas in public, Earlier Than The Bird is the perfect way to start the season. Join us downtown for this one-of-a-kind community tradition and support the small businesses that make Livermore special. For more information, visit