AltBev Expo

About the event

AltBev Expo is a two day, next-gen beverage convention spotlighting the explosion of alternative, functional and non-alcoholic beverages. Positioned at the forefront of beverage culture, this event fuses B2B and B2C elements to offer an immersive and innovative experience for brands, buyers, and consumers . Each day features and open tradeshow floor with: - Brand booths + interactive experiences -Live sampling + Mixology demos -Concurrent speaker panels and workshops - Extensive media and influencer presence (CPG, wellness, nightlife, and culture) - Content capture zones and creator stations - Post event mixers and awards

Dates

Feb 26, 2026 · 10:00 AM - Feb 28, 2026 · 4:20 PM(GMT-05:00) Eastern Time (US & Canada)

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Location

Florida, United States

650 Okeechobee Blvd, West Palm Beach, Florida 33401, United States

Directions

Parking instructions

The Palm Beach County Convention Center offers 2,000 parking spaces in its 9-story parking garage, accessible via Okeechobee Boulevard and S. Rosemary Avenue/Florida Avenue. Parking rates are $2 per hour, with a maximum of $30 per day. Overflow parking is available at The Square across the street. Truck Access: 10 loading docks with direct access to exhibit hall 3 lane load-in ramp 29'2" elephant door located in Hall B Flat lot area for marshalling

Health & safety

At AltBev Expo, the well-being of our exhibitors, sponsors, attendees, and staff is our top priority. We work closely with the Palm Beach County Convention Center and local authorities to ensure that all recommended health and safety protocols are in place. The venue maintains high standards of cleanliness, including regular sanitization of high-touch areas, hand sanitizing stations throughout the event space, and optimized air filtration systems. We encourage all participants to stay home if they are feeling unwell and to practice good hygiene during the event. Should any updated health regulations or protocols be required, we will communicate them clearly and promptly. Thank you for helping us create a safe and welcoming environment for everyone.

Sponsors

Meet our Sponsors!

Other applications

Interested in applying:

2 active applications

Buyer Application

Deadline: Feb 27, 2026

Apply now

Buyer Application for AltBev Expo 2025

Are you a buyer in the beverage industry looking for new products, innovations, and networking opportunities? This is your chance to attend AltBev Expo with an exclusive discount or even a complimentary ticket! Apply now and unlock access to:

Innovative, cutting-edge products
Networking with top distributors, producers, and industry professionals
Educational panels and trend discussions
Exclusive brand activations and product tastings

Eligibility: You must be a verified buyer or industry professional.
Sign up now to be part of the future of the beverage industry!

Expert Panels - Speaker Application

Deadline: Dec 27, 2025

Apply now

We are inviting select industry leaders to join us as speakers and panelists. These sessions are designed to be both insightful and engaging, offering immense value to attendees and visibility for participants.

AltBev Expo 2026 - Expert Panels

1. BUZZ WITHOUT BOOZE - THE RISE OF THC AND FUNCTIONAL BEVERAGES:
EXPLORING HOW CANNABIS AND MUSHROOM-INFUSED DRINKS ARE REDEFINING THE BEVERAGE MARKET AND RESHAPING CONSUMER EXPECTATIONS

2. SHELF WARS - WINNING SPACE IN CONVENIENCE, GROCERY, AND C-STORES:
INSIDER INSIGHTS ON HOW TO POSITION AND SELL ALT-BEV PRODUCTS IN THE COMPETITIVE RETAIL LANDSCAPE

3. SOBER CURIOUS, STILL SOCIAL - REDEFINING NIGHTLIFE WITH MOCKTAILS AND NA BRANDS:
HOSPITALITY EXPERTS DISCUSS HOW ALCOHOL-FREE DOESN'T MEAN FLAVOR- OR FUN-FREE

4. FUNCTIONAL OR FLUFF? - WHAT CLAIMS ACTUALLY MATTER TO MODERN CONSUMERS:
HONEST DISCUSSIONS ABOUT HEALTH CLAIMS, FDA RISK, AND BRAND TRUST

5. FROM GARAGE TO GROCERY - HOW ALTBEV FOUNDERS SCALE WITHOUT SELLING OUT:
STARTUPS SHARE THEIR JOURNEY FROM SCRAPPY BEGINNINGS TO MULTI-STATE DISTRIBUTION

6. FLAVOR IS KING - TRENDS IN TASTE, SWEETENERS, AND SENSORY EXPERIENCE:
AN EXPLORATION OF HOW ALT-BEV BRANDS WIN HEARTS AND PALATES WITH UNIQUE FLAVOR PROFILES

7. WHAT'S YOUR LABEL REALLY SAYING? - DESIGN, COMPLIANCE & STANDING OUT AT A GLANCE:
FROM BRANDING TO LEGAL COMPLIANCE, WHAT GOES ON YOUR CAN MATTERS MORE THAN EVER

8. DATA, DOLLARS, AND DTC - CRACKING THE CODE ON ONLINE BEVERAGE SALES:
KEY DIGITAL STRATEGIES FOR BUILDING BRAND LOYALTY AND SALES ONLINE

9. THE NEW VICE ECONOMY - ALTBEV AT THE CROSSROADS OF WELLNESS, CANNABIS & CULTURE:
EXPLORING THE BLURRED LINES BETWEEN INDULGENCE AND HEALTH ACROSS MODERN CONSUMER HABITS

10. POWER PLAYERS - WHAT DISTRIBUTORS, HOSPITALITY GROUPS, AND BUYERS WANT IN 2026:

DIRECT INSIGHTS FROM THE PEOPLE MAKING LARGE-SCALE PURCHASING DECISIONS

All interested participants should complete this application, identifying which panel(s) you would like to participate in, as well as any background information you would like us to consider. If you have any questions or would like to discuss further, please email cheers@altbevexpo.com.

Hosted by True Hospitality Creative

Joined Eventeny in February 2025

4 events

Fort Lauderdale, Florida, United States