AltBev Expo - Eventeny

AltBev Expo

Starts on Thursday, February 26th, 2026
West Palm Beach, Florida, United States
True Hospitality Creative logo
1K Followers
About the event
AltBev Expo is a two day, next-gen beverage convention spotlighting the explosion of alternative, functional and non-alcoholic beverages. Positioned at the forefront of beverage culture, this event fuses B2B and B2C elements to offer an immersive and innovative experience for brands, buyers, and consumers . Each day features and open tradeshow floor with: - Brand booths + interactive experiences -Live sampling + Mixology demos -Concurrent speaker panels and workshops - Extensive media and influencer presence (CPG, wellness, nightlife, and culture) - Content capture zones and creator stations - Post event mixers and awards
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Dates
Feb 26, 2026 · 10:00 AM - Feb 28, 2026 · 4:20 PM(GMT-05:00) Eastern Time (US & Canada)
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Location
Parking instructions
The Palm Beach County Convention Center offers 2,000 parking spaces in its 9-story parking garage, accessible via Okeechobee Boulevard and S. Rosemary Avenue/Florida Avenue. Parking rates are $2 per hour, with a maximum of $30 per day. Overflow parking is available at The Square across the street. Truck Access: 10 loading docks with direct access to exhibit hall 3 lane load-in ramp 29'2" elephant door located in Hall B Flat lot area for marshalling
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Health & safety
At AltBev Expo, the well-being of our exhibitors, sponsors, attendees, and staff is our top priority. We work closely with the Palm Beach County Convention Center and local authorities to ensure that all recommended health and safety protocols are in place. The venue maintains high standards of cleanliness, including regular sanitization of high-touch areas, hand sanitizing stations throughout the event space, and optimized air filtration systems. We encourage all participants to stay home if they are feeling unwell and to practice good hygiene during the event. Should any updated health regulations or protocols be required, we will communicate them clearly and promptly. Thank you for helping us create a safe and welcoming environment for everyone.
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Tickets
Price: $49.00-749.00 + Applicable Fees and Taxes
AltBev Expo 2026 - Two Day Exhibition Floor Pass cover picture
AltBev Expo 2026 - Two Day Exhibition Floor Pass
$56.05
Includes Base Price: $49.00, Tax: $3.43, Processing fees: $3.62
NON-REFUNDABLE
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Non-Refundable Ticket
This ticket is non-refundable, non-cancellable, and non-transferable after purchase. The delivery of the service is completed upon receiving this ticket by email.
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Ticket redeem location
Palm Beach County Convention Center
Ticket date & time
Feb 27, 2026 11:00 am - Feb 28, 2026 4:00 pm EST
Sale end date
February 28th, 2026 at 5:00 pm EST
Description
Welcome to the world's premier non-alcoholic beverage expo! This ticket includes: • Access to the exhibition floor, featuring top beverage brands • Drink samples of every type (consume responsibly) • Live Entertainment REG. PRICE IS $55 for both days of the Expo
AltBev Expo 2026 - All-Access Pass cover picture
AltBev Expo 2026 - All-Access Pass
$567.74
Includes Base Price: $499.00, Tax: $34.93, Processing fees: $33.81
NON-REFUNDABLE
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Non-Refundable Ticket
This ticket is non-refundable, non-cancellable, and non-transferable after purchase. The delivery of the service is completed upon receiving this ticket by email.
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Ticket redeem location
650 Okeechobee Blvd, West Palm Beach
Florida 33401, United States
Ticket date & time
Feb 27, 2026 10:00 am - Feb 28, 2026 4:00 pm EST
Sale end date
February 28th, 2026 at 5:00 pm EST
Description
Welcome to the world’s premier non-alcoholic & alternative beverage expo. The AltBev Expo All-Access Pass unlocks the full experience for professionals shaping the future of beverages. This ticket includes: All-Access entry to expert-led panels covering health & wellness, innovation, formulation, branding, retail strategy, and evolving legislation, featuring industry leaders, founders, scientists, retailers, distributors, and legal experts Unlimited access to the exhibition floor, showcasing today’s most exciting non-alcoholic, functional, hemp-derived, and better-for-you beverage brands Sampling across every category — functional, NA spirits, energy, adaptogenic, botanical, and beyond (consume responsibly) Live entertainment, immersive activations, and networking experiences throughout the show Direct access to founders, buyers, and decision-makers in an environment built for meaningful connections and deal-making Important for Buyers: Qualified buyers should visit AltBevExpo.com to apply for complimentary (comped) passes for themselves and their teams. Space is limited and approvals are required. Whether you’re discovering the next breakout brand, sourcing products, or gaining insight into where the category is headed next, AltBev Expo is where the future of beverage comes together.
AltBev Expo 2026 -Media Pass cover picture
AltBev Expo 2026 -Media Pass
$852.01
Includes Base Price: $749.00, Tax: $52.43, Processing fees: $50.58
NON-REFUNDABLE
Information icon
Non-Refundable Ticket
This ticket is non-refundable, non-cancellable, and non-transferable after purchase. The delivery of the service is completed upon receiving this ticket by email.
View more
Choose time slots for the selected tickets to continue
Ticket redeem location
650 Okeechobee Blvd, West Palm Beach
Florida 33401, United States
Ticket date & time
Feb 27, 2026 10:00 am - Feb 28, 2026 4:00 pm EST
Sale end date
February 28th, 2026 at 5:00 pm EST
Description
Welcome to the world’s premier non-alcoholic & alternative beverage expo. The AltBev Expo Media Pass is reserved for approved media professionals, content creators, photographers, and press covering the future of beverages, wellness, and innovation. This pass includes: Full access to select expert panels and keynote sessions, featuring industry leaders and innovators across health & wellness, formulation, branding, retail strategy, and evolving legislation Access to the exhibition floor to capture content, conduct interviews, and discover emerging and established beverage brands Sampling across all beverage categories — non-alcoholic, functional, botanical, and more (consume responsibly) Designated media moments and high-energy environments ideal for photo, video, and social capture Priority access to live entertainment, activations, and brand experiences for premium content opportunities Media Perks (easy, high-impact): Official Media Pass credentials Early or extended floor access windows (as schedule allows) Access to a post-event media kit including approved logos, brand assets, and recap materials Media Requirements & Guidelines: All media produced must credit AltBev Expo and any featured brands when applicable Approval is required for all published media content prior to posting or distribution Media credentials are non-transferable and subject to revocation if guidelines are not followed Important: All Media Passes are application-based and subject to approval. Approved media will receive credential confirmation and coverage guidelines in advance of the event. For full details, schedules, and to apply, visit AltBevExpo.com. AltBev Expo is where stories are made, trends are launched, and the future of beverage comes to life — and approved media are invited inside.
Other applications
Interested in applying:
3 active applications
Deadline: Feb 27, 2026

Buyer Application for AltBev Expo 2025

Are you a buyer in the beverage industry looking for new products, innovations, and networking opportunities? This is your chance to attend AltBev Expo with an exclusive discount or even a complimentary ticket! Apply now and unlock access to:

Innovative, cutting-edge products
Networking with top distributors, producers, and industry professionals
Educational panels and trend discussions
Exclusive brand activations and product tastings

Eligibility: You must be a verified buyer or industry professional.
Sign up now to be part of the future of the beverage industry!

Deadline: Feb 27, 2026
Deadline: Feb 27, 2026

We are inviting select industry leaders to join us as speakers and panelists. These sessions are designed to be both insightful and engaging, offering immense value to attendees and visibility for participants. 

 

AltBev Expo 2026 - Expert Panels

 

1. BUZZ WITHOUT BOOZE - THE RISE OF THC AND FUNCTIONAL BEVERAGES:
EXPLORING HOW CANNABIS AND MUSHROOM-INFUSED DRINKS ARE REDEFINING THE BEVERAGE MARKET AND RESHAPING CONSUMER EXPECTATIONS


2. SHELF WARS - WINNING SPACE IN CONVENIENCE, GROCERY, AND C-STORES:
INSIDER INSIGHTS ON HOW TO POSITION AND SELL ALT-BEV PRODUCTS IN THE COMPETITIVE RETAIL LANDSCAPE


3. SOBER CURIOUS, STILL SOCIAL - REDEFINING NIGHTLIFE WITH MOCKTAILS AND NA BRANDS:
HOSPITALITY EXPERTS DISCUSS HOW ALCOHOL-FREE DOESN'T MEAN FLAVOR- OR FUN-FREE


4. FUNCTIONAL OR FLUFF? - WHAT CLAIMS ACTUALLY MATTER TO MODERN CONSUMERS:
HONEST DISCUSSIONS ABOUT HEALTH CLAIMS, FDA RISK, AND BRAND TRUST

 

5. FROM GARAGE TO GROCERY - HOW ALTBEV FOUNDERS SCALE WITHOUT SELLING OUT:
STARTUPS SHARE THEIR JOURNEY FROM SCRAPPY BEGINNINGS TO MULTI-STATE DISTRIBUTION


6. FLAVOR IS KING - TRENDS IN TASTE, SWEETENERS, AND SENSORY EXPERIENCE:
AN EXPLORATION OF HOW ALT-BEV BRANDS WIN HEARTS AND PALATES WITH UNIQUE FLAVOR PROFILES


7. WHAT'S YOUR LABEL REALLY SAYING? - DESIGN, COMPLIANCE & STANDING OUT AT A GLANCE:
FROM BRANDING TO LEGAL COMPLIANCE, WHAT GOES ON YOUR CAN MATTERS MORE THAN EVER


8. DATA, DOLLARS, AND DTC - CRACKING THE CODE ON ONLINE BEVERAGE SALES:
KEY DIGITAL STRATEGIES FOR BUILDING BRAND LOYALTY AND SALES ONLINE

 

9. THE NEW VICE ECONOMY - ALTBEV AT THE CROSSROADS OF WELLNESS, CANNABIS & CULTURE:
EXPLORING THE BLURRED LINES BETWEEN INDULGENCE AND HEALTH ACROSS MODERN CONSUMER HABITS


10. POWER PLAYERS - WHAT DISTRIBUTORS, HOSPITALITY GROUPS, AND BUYERS WANT IN 2026:

DIRECT INSIGHTS FROM THE PEOPLE MAKING LARGE-SCALE PURCHASING DECISIONS

 

All interested participants should complete this application, identifying which panel(s) you would like to participate in, as well as any background information you would like us to consider. If you have any questions or would like to discuss further, please email cheers@altbevexpo.com.

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Hosted by True Hospitality Creative
Joined Eventeny in February 2025
5 events
Fort Lauderdale, Florida, United States
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