2026 Texas 66 Festival Finale presented by Amarillo National Bank

About the event

Attendees can expect a wide range of attractions, including vendor booths, food options, live music, Elvis impersonators, Miss Texas Route 66 Pinup Pageant, kids' activities, hot dog eating contest, a car show, and much more. Admission is free for all attendees.

Dates

Jun 13, 2026 · 11:00 AM - Jun 13, 2026 · 6:00 PM(GMT-06:00) Central Time (US & Canada)

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Location

Texas, United States

6th Ave Between Georgia & Bellview, Amarillo, Texas 79106, United States

Directions

Parking instructions

Free trolley service to the event gates is available from the parking lots located at: 1. Amarillo Seventh-day Adventist Church (405 S Western St, Amarillo, TX 79106) 2. Amarillo Senior Citizens Association (2404 SW 6th Ave, Amarillo, TX 79106)

Event highlights

Miss TX 66 Pin-Up Pageant

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The Miss TX 66 Pin-Up Pageant, hosted by the glamorous Annalee Belle, celebrates vintage style and classic charm along the historic Route 66! This exciting event, part of the TX Route 66 Festival Finale, invites contestants to showcase their retro fashion, confidence, and personality in a fun and supportive atmosphere. With Annalee Belle’s flair and charisma guiding the show, the pageant honors the timeless beauty of the pin-up era while embracing the spirit of America’s most iconic highway.

Brian Lee Dunning as Elvis

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Brian Lee Dunning brings the King of Rock 'n' Roll to life with his electrifying Elvis impersonation! His dynamic performance captures the voice, moves, and charisma that made Elvis Presley a legend. From the iconic hip-shaking dance to the soulful ballads, Brian delivers an authentic and energetic tribute that takes audiences back to the golden age of rock. Whether he’s belting out classics like "Jailhouse Rock" or serenading the crowd with "Can’t Help Falling in Love," his show is a must-see highlight of the TX 66 Festival Finale!

Little Richard Impersonator

Get ready to shake, rattle, and roll with a high-energy tribute to the architect of rock ‘n’ roll! Our Little Richard impersonator delivers a dazzling performance full of electrifying vocals, wild piano playing, and the unmistakable flair that made Little Richard a music icon. With hits like "Tutti Frutti," "Good Golly, Miss Molly," and "Long Tall Sally," this show captures the spirit, style, and showmanship of one of rock’s most unforgettable pioneers. It’s a foot-stomping, hand-clapping celebration that will have audiences dancing and singing along!

Super Kicks on Route 66 Wrestling Match

Na’cho Daddy Wrestling brings the heat to the TX  66 Festival Finale with their adrenaline-pumping Super Kicks on Route 66 match! Watch as the fiercest wrestlers step into the ring to battle it out for the coveted Route 66 Championship Belt. With high-flying moves, bone-crushing slams, and plenty of surprises, this action-packed showdown promises edge-of-your-seat excitement. Will the reigning champion hold onto the title, or will a new contender claim the belt? Don’t miss the drama, the thrills, and the over-the-top energy as Na’cho Daddy Wrestling delivers a smackdown worthy of America’s most legendary highway!

Jimmy Dale Richardson

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Jimmy Dale Richardson is keeping the integrity of roots music alive through his soaring vocals and biting guitar leads. Jimmy was featured in UK Rock n Roll magazine, Vintage Rock magazine, and Blue Suede News. His original music has reached over 20 countries with radio plays and has placed at #5 on the Alt Country Chart. He is an Ameripolitan Music Award recipient for “Best Rockabilly Male” with original songs that sound like obscure music from the 50s and 60s. Live shows move through genres and decades from honky tonk to soul and blues to screaming rock n roll. Jimmy’s vocal range has been compared to Little Richard, Roy Orbison, Marty Robbins, Faron Young, and Chet Baker. Since 2019, Jimmy has performed at vintage music festivals and tour shows in Spain, Italy, UK, and Canada.

Artists, vendors & exhibitors applications

Interested in applying:

3 active applications

Vendor Sign-Up Form

Deadline: May 15, 2026

Apply now

Unleash Your Business's Potential at the Texas 66 Festival Finale!

Join us for the grand culmination of the Texas 66 Festival, and elevate your brand to new heights! This isn't just an event; it's an opportunity for your business to shine!

The 2026 Texas 66 Festival Finale presented by Amarillo National Bank is an extravaganza that will take place on June 13th in Amarillo’s Route 66 Historic District. This event is an homage to the legendary Mother Road, immortalizing its historic significance while providing a memorable experience for all ages.

Featuring live music, classic car exhibits, mouthwatering food trucks, a dedicated kids area, captivating photo activations, and more, the festival promises to be an unforgettable celebration for locals and visitors alike.

Last year's event welcomed over 12,000 attendees from around the world!

Why Showcase Your Business at the Texas 66 Festival Finale?

Thriving Community Gathering: Be part of a dynamic atmosphere where the local community and enthusiastic tourists converge. Connect with potential customers who are eager to explore unique offerings.
Cultural and Historical Significance: Align your brand with the rich cultural tapestry and historical legacy of Route 66. Showcase your products or services in a setting that resonates with the spirit of this iconic American highway.
Diverse Entertainment: The Festival Finale is more than just a market; it's an immersive experience. Engage with festival-goers amidst a lively car show, live music, a corn dog eating contest, pageantry, and a spectrum of other attractions that will keep attendees excited and engaged.
Extensive Promotion: Leverage our comprehensive marketing efforts to ensure maximum visibility for your business. From social media campaigns to local press coverage, we are dedicated to making your participation a success.
Prime Booth Locations: Secure a spot in the heart of the action on 6th Street. Our carefully curated booth placements guarantee that your brand gets noticed by a diverse audience.
Collaborative Networking: Forge connections with fellow vendors and explore collaborative opportunities. The Festival Finale is not just a marketplace; it's a platform for fostering partnerships that can drive mutual success.

How to Reserve Your Booth:

Simply follow our easy application process, submit by the deadline, and seize the chance to showcase your business at the Texas 66 Festival Finale. Don't miss the opportunity to be part of this iconic event that promises to leave a lasting impression!

Join us on June 13th, and let your business take center stage at the Texas 66 Festival Finale – where culture, history, and commerce unite in an unforgettable celebration!

View the Vendor Handbook Here (please copy and paste into your browser):

https://www.canva.com/design/DAG_QJY6E_w/sKUAGIQnO_lHGppNmhLZaw/view?utm_content=DAG_QJY6E_w&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=hb32ef1708d

Food Truck Sign-Up Form

Deadline: May 15, 2026

Apply now

Unleash Your Business's Potential at the Texas 66 Festival Finale!

Join us for the grand culmination of the Texas 66 Festival, and elevate your brand to new heights! This isn't just an event; it's an opportunity for your business to shine!

The 2026 Texas 66 Festival Finale presented by Amarillo National Bank is an extravaganza that will take place on June 13th in Amarillo’s Route 66 Historic District. This event is an homage to the legendary Mother Road, immortalizing its historic significance while providing a memorable experience for all ages.

Featuring live music, classic car exhibits, mouthwatering food trucks, a dedicated kids area, captivating photo activations, and more, the festival promises to be an unforgettable celebration for locals and visitors alike.

Last year's event welcomed over 12,000 attendees from around the world!

Why Showcase Your Business at the Texas 66 Festival Finale?

Thriving Community Gathering: Be part of a dynamic atmosphere where the local community and enthusiastic tourists converge. Connect with potential customers who are eager to explore unique offerings.
Cultural and Historical Significance: Align your brand with the rich cultural tapestry and historical legacy of Route 66. Showcase your products or services in a setting that resonates with the spirit of this iconic American highway.
Diverse Entertainment: The Festival Finale is more than just a market; it's an immersive experience. Engage with festival-goers amidst a lively car show, live music, a corn dog eating contest, pageantry, and a spectrum of other attractions that will keep attendees excited and engaged.
Extensive Promotion: Leverage our comprehensive marketing efforts to ensure maximum visibility for your business. From social media campaigns to local press coverage, we are dedicated to making your participation a success.
Prime Booth Locations: Secure a spot in the heart of the action on 6th Street. Our carefully curated booth placements guarantee that your brand gets noticed by a diverse audience.
Collaborative Networking: Forge connections with fellow vendors and explore collaborative opportunities. The Festival Finale is not just a marketplace; it's a platform for fostering partnerships that can drive mutual success.

How to Reserve Your Booth:

Simply follow our easy application process, submit by the deadline, and seize the chance to showcase your business at the Texas 66 Festival Finale. Don't miss the opportunity to be part of this iconic event that promises to leave a lasting impression!

Join us on June 13th, and let your business take center stage at the Texas 66 Festival Finale – where culture, history, and commerce unite in an unforgettable celebration!

Non-Profit Vendor Sign-Up Form

Deadline: May 15, 2026

Apply now

Unleash Your Business's Potential at the Texas 66 Festival Finale!

Join us for the grand culmination of the Texas 66 Festival, and elevate your brand to new heights! This isn't just an event; it's an opportunity for your business to shine!

The 2026 Texas 66 Festival Finale presented by Amarillo National Bank is an extravaganza that will take place on June 13th in Amarillo’s Route 66 Historic District. This event is an homage to the legendary Mother Road, immortalizing its historic significance while providing a memorable experience for all ages.

Featuring live music, classic car exhibits, mouthwatering food trucks, a dedicated kids area, captivating photo activations, and more, the festival promises to be an unforgettable celebration for locals and visitors alike.

Last year's event welcomed over 12,000 attendees from around the world!

Why Showcase Your Business at the Texas 66 Festival Finale?

Thriving Community Gathering: Be part of a dynamic atmosphere where the local community and enthusiastic tourists converge. Connect with potential customers who are eager to explore unique offerings.
Cultural and Historical Significance: Align your brand with the rich cultural tapestry and historical legacy of Route 66. Showcase your products or services in a setting that resonates with the spirit of this iconic American highway.
Diverse Entertainment: The Festival Finale is more than just a market; it's an immersive experience. Engage with festival-goers amidst a lively car show, live music, a corn dog eating contest, pageantry, and a spectrum of other attractions that will keep attendees excited and engaged.
Extensive Promotion: Leverage our comprehensive marketing efforts to ensure maximum visibility for your business. From social media campaigns to local press coverage, we are dedicated to making your participation a success.
Prime Booth Locations: Secure a spot in the heart of the action on 6th Street. Our carefully curated booth placements guarantee that your brand gets noticed by a diverse audience.
Collaborative Networking: Forge connections with fellow vendors and explore collaborative opportunities. The Festival Finale is not just a marketplace; it's a platform for fostering partnerships that can drive mutual success.

How to Reserve Your Booth:

Simply follow our easy application process, submit by the deadline, and seize the chance to showcase your business at the Texas 66 Festival Finale. Don't miss the opportunity to be part of this iconic event that promises to leave a lasting impression!

Join us on June 13th, and let your business take center stage at the Texas 66 Festival Finale – where culture, history, and commerce unite in an unforgettable celebration!