2026 Taste of Alpharetta

If you have a brick-and-mortar location in Alpharetta or a neighboring city, we invite your restaurant to apply to the 2026 Taste of Alpharetta! 

Now in its 34th year, Taste of Alpharetta is an annual tradition for 25,000 festival-goers, families, and foodies! No food trucks or food vendors without a brick-and-mortar facility are accepted to the event.

Restaurants will promote and sell their highlighted specialties by charging up to six tickets (tickets are $1.00) per sample. This allows you to market your restaurant to more than 25,000 people in one evening!

EARLY BIRD DISCOUNT RATE

Take advantage of our Early Bird Discount Rate on your booth space by signing up before January 31, 2026, and get $50 OFF the regular booth space fee.  

REVENUE SHARE

All participating restaurants will receive a revenue share for the TasteBucks food tickets redeemed at your booth. Our revenue share model is based on a sliding scale, so the more you sell, the higher percentage you get paid!

FOOD RESCUE 

The City of Alpharetta is teaming up with a local food rescue partner, so any leftover food samples you have can be collected at the event conclusion and delivered to people in need.

CULINARY COMPETITION and PEOPLE’S CHOICE AWARDS

All participating restaurants are eligible to sign up to participate in the Taste of Alpharetta Culinary Awards, which dishes out awards in a variety of categories based on our blind judging competition on-site at the event. In addition, all participating restaurants will be eligible for the People’s Choice Awards, voted on by the fans attending the event.

IMPORTANT DATES
Early Bird Discount ends – Jan 31

Application Deadline - April 1

Culinary Competition Application - April 1

Notification of Acceptance - April 10

Mandatory Restaurant Orientation - April 21

Taste of Alpharetta – Thursday, May 12

Sales Reconciliation - May 22
Checks Mailed Out - May 29 - June 5

For any questions regarding this application process, please contact Claire Thurber at cthurber@alpharetta.ga.us.

The Taste Lab is an immersive, hands-on experience designed to spark curiosity, creativity, and connection around food at Taste of Alpharetta on May 14, 2026 (5:00–10:00 PM). This interactive zone invites guests of all ages to roll up their sleeves and dive into engaging activities that explore where food comes from, how it’s grown, and how it fuels our bodies and community. We are seeking dynamic vendors and educators to host specialized, participatory booths that bring agriculture, the food system, nutrition, health, and culinary education to life in a way that is both educational and fun.

Whether it’s planting, tasting, cooking, learning, or experimenting, The Taste Lab is all about discovery through doing. If you have a creative, interactive concept that inspires people to learn, grow, and cook, we want you to be part of this exciting and meaningful experience.

We have a limited number of booth spaces available for the Taste Lab, and will accept applicants based on the following criteria:

1. Organization's relevance to food production, education and distribution 
2. Entertainment value added to the event
3. Meeting City's application deadline and guidelines
4. Production location proximity to Alpharetta.

IMPORTANT DATES

Application Deadline - April 1, 2026

Notification of Acceptance - April 10, 2026

Taste of Alpharetta - May 14, 2026

Checks Mailed Out (If applicable) - June 1-5

For any questions regarding this application process, please contact Beth Browning at bbowning@alpharetta.ga.us or 770-249-7223.