2025 Texas 66 Festival Finale presented by Amarillo National Bank

About the event

Attendees can expect a wide range of attractions, including vendor booths, food options, live music, Elvis impersonators, Miss Texas Route 66 Pinup Pageant, kids' activities, hot dog eating contest, a car show, and much more. Admission is free for all attendees.

Dates

Jun 14, 2025 · 11:00 AM - Jun 14, 2025 · 7:00 PM(GMT-05:00) Central Time (US & Canada)

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Location

Texas, United States

6th Ave Between Georgia & Bellview, Amarillo, Texas 79106, United States

Directions

Parking instructions

Free trolley service to the event gates is available from the parking lots located at: 1. Amarillo Seventh-day Adventist Church (405 S Western St, Amarillo, TX 79106) 2. Amarillo Senior Citizens Association (2404 SW 6th Ave, Amarillo, TX 79106)

Event highlights

Miss TX 66 Pin-Up Pageant

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The Miss TX 66 Pin-Up Pageant, hosted by the glamorous Annalee Belle, celebrates vintage style and classic charm along the historic Route 66! This exciting event, part of the TX Route 66 Festival Finale, invites contestants to showcase their retro fashion, confidence, and personality in a fun and supportive atmosphere. With Annalee Belle’s flair and charisma guiding the show, the pageant honors the timeless beauty of the pin-up era while embracing the spirit of America’s most iconic highway.

Brian Lee Dunning as Elvis

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Brian Lee Dunning brings the King of Rock 'n' Roll to life with his electrifying Elvis impersonation! His dynamic performance captures the voice, moves, and charisma that made Elvis Presley a legend. From the iconic hip-shaking dance to the soulful ballads, Brian delivers an authentic and energetic tribute that takes audiences back to the golden age of rock. Whether he’s belting out classics like "Jailhouse Rock" or serenading the crowd with "Can’t Help Falling in Love," his show is a must-see highlight of the TX 66 Festival Finale!

Little Richard Impersonator

Get ready to shake, rattle, and roll with a high-energy tribute to the architect of rock ‘n’ roll! Our Little Richard impersonator delivers a dazzling performance full of electrifying vocals, wild piano playing, and the unmistakable flair that made Little Richard a music icon. With hits like "Tutti Frutti," "Good Golly, Miss Molly," and "Long Tall Sally," this show captures the spirit, style, and showmanship of one of rock’s most unforgettable pioneers. It’s a foot-stomping, hand-clapping celebration that will have audiences dancing and singing along!

Super Kicks on Route 66 Wrestling Match

Na’cho Daddy Wrestling brings the heat to the TX  66 Festival Finale with their adrenaline-pumping Super Kicks on Route 66 match! Watch as the fiercest wrestlers step into the ring to battle it out for the coveted Route 66 Championship Belt. With high-flying moves, bone-crushing slams, and plenty of surprises, this action-packed showdown promises edge-of-your-seat excitement. Will the reigning champion hold onto the title, or will a new contender claim the belt? Don’t miss the drama, the thrills, and the over-the-top energy as Na’cho Daddy Wrestling delivers a smackdown worthy of America’s most legendary highway!

Jimmy Dale Richardson

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Jimmy Dale Richardson is keeping the integrity of roots music alive through his soaring vocals and biting guitar leads. Jimmy was featured in UK Rock n Roll magazine, Vintage Rock magazine, and Blue Suede News. His original music has reached over 20 countries with radio plays and has placed at #5 on the Alt Country Chart. He is an Ameripolitan Music Award recipient for “Best Rockabilly Male” with original songs that sound like obscure music from the 50s and 60s. Live shows move through genres and decades from honky tonk to soul and blues to screaming rock n roll. Jimmy’s vocal range has been compared to Little Richard, Roy Orbison, Marty Robbins, Faron Young, and Chet Baker. Since 2019, Jimmy has performed at vintage music festivals and tour shows in Spain, Italy, UK, and Canada.

Giddy Up Go

Giddy Up Go is a happy little trio from Austin, Texas, bringing a toe-tapping blend of feel-good music and down-home charm! With infectious energy and a playful spirit, their sound mixes classic country, rockabilly, and a dash of vintage flair. Whether they're crooning sweet harmonies or delivering upbeat rhythms, Giddy Up Go guarantees a fun and lively performance that’ll have audiences smiling, singing along, and maybe even dancing a two-step!

Sonic Hot Dog Eating Contest

Get ready to chow down at the Sonic Hot Dog Eating Contest—a fast and furious showdown where appetites meet competition! Contestants will race against the clock (and each other) to see who can devour the most delicious Sonic hot dogs. It’s a battle of speed, strategy, and stomachs, with bragging rights and prizes on the line. Whether you’re competing or cheering from the sidelines, this tasty event is a must-see highlight of the TX 66 Festival Finale—because nothing says Americana like hot dogs and Route 66!

Schedule

List Day

All times in (GMT-05:00) Central Time (US & Canada)

Sponsors

Meet our Sponsors!

Other applications

Interested in applying:

1 active application

Pet Supplies Plus Pet Pageant

Deadline: Jun 14, 2025

Apply now

Get ready for the fluff, the flair, and the fabulous personalities at the Pet Supplies Plus Pet Pageant during the TX 66 Festival Finale! We're celebrating pets of all kinds as they show off their charm in four fun categories:

Wiggly-est Butt – For the contestant who brings the wiggles and the wow
Most Beautiful Underbite – Because confidence and a quirky smile steal the show
Mr. Elvis Petsly – Rockabilly royalty goes to the best-dressed male pet
Mrs. Dolly Pawton – All the glitz, glam, and rockabilly charm for our dazzling female star

No matter the paws, claws, feathers or scales—we can’t wait to crown Amarillo’s finest festival pets!

To register day of please arrive to the "Barking Lot" at 2:30PM, judging will start at 2:45PM and winners will be announced at 3:30PM at the Main Stage.

Maps

Donate

Support the TX RT 66 Festival Finale!

Deadline: Jun 14, 2025

Contribute

Help us bring the spirit of Route 66 to life in Amarillo! The 2025 TX Route 66 Festival Finale, scheduled for June 14th, will gather thousands of visitors to celebrate this iconic road's history, community, and economic impact. The festival showcases local culture and businesses with exciting attractions like the highly anticipated car show, live entertainment, family-friendly activities, and nostalgic Route 66 experiences that draw visitors from across the country. As a community member, your donation will directly support the event’s infrastructure needs—ensuring safety and security, covering event logistics, and creating a memorable experience for all. Every dollar makes a difference in making the festival a success and benefiting local businesses, promoting tourism, and celebrating Amarillo’s rich connection to Route 66. If you or your business would like to make a significant impact and become an official sponsor, we would be thrilled to discuss opportunities with you. Sponsorships offer exclusive benefits, visibility, and recognition during the event. Please contact our office to learn more about sponsorship packages and how you can play a vital role in this incredible celebration of the Mother Road. Thank you for supporting this Texas Panhandle tradition!

Hosted by Visit Amarillo

Joined Eventeny in July 2023

3 events

Amarillo, Texas, United States