I am writing to formally introduce Seoul Hotteok, a premium Korean dessert brand that is rapidly expanding globally, currently operating over 50 locations across 5 countries. Since our launch in 2019, we have created a "magic-like" business platform that ensures high-volume success and a win-win partnership for premium retail venues.
Why Seoul Hotteok is a Perfect Fit for Your location
Sensory & Performance Marketing: Much like the captivating dough-making process at Din Tai Fung, our "Teppanyaki-style" cooking performance—shaping chewy dough by hand on large electric griddles—creates an irresistible spectacle. The aromatic scent of toasted dough and cinnamon naturally draws crowds, turning our storefront into a constant attraction.
High Efficiency & High Volume: Our optimized system allows us to process over 3,000 transactions per day with just 6 employees. We turn the 3-minute cooking time into a strategic advantage, creating a natural, fast-moving line that maintains high energy throughout operating hours.
Proven Global Track Record: * Incheon International Airport (ICN): Our success as a pop-up led to a prestigious permanent resident vendor contract in the Duty-Free zone.
Smorgasburg Miami: We have officially signed with Smorgasburg and will debut at the Chinese New Year Festival on Feb 14th, followed by regular weekly operations.
H-Mart Orlando: We are scheduled to open a permanent flagship store this May in the 180,000 sq. ft. H-Mart complex.
K-Food Festival (LA): Successfully served massive crowds at an event with 400,000 attendees over 4 days.
Space Flexibility: We require as little as 100 sq. ft. to deliver peak performance. Whether it is a premium indoor kiosk, a permanent storefront, or a high-end outdoor pop-up, our setup is highly adaptable.
Modern K-Food Menu: We have elevated traditional Korean street food into a premium experience, featuring fillings such as Sweet Cinnamon, Japchae, Dubai Chocolate, Cheese, and Nutella, alongside Korean corn dogs and artisanal ice cream.
We use cooking griddles (electric orgas), making our operation safe, clean, and ideal for premium indoor and kutdoor environments.
We are eager to bring this unique, high-energy experience to your center as a long-term partner. We are fully prepared to adapt to any space or format you may have available.
I look forward to the possibility of discussing this further. Please find the attached portfolio and photos for your review.
Best regar
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