Haute Greeks Couture (HGC Apparel) was founded in 2009, by Marcia Smith, to address the scarcity of meaningful, pride-driven apparel. For over 10 years, HGC has spearheaded this passion for activism by creating "Garments with a Voice." These bold, innovative, and unapologetic designs activate leaders with a thirst for social change that shifts culture on a global scale. HGC serves national associations, corporations, educational programs, as well as nonprofit organizations specializing in creating inclusive apparel and custom gifting for events.
The brand is worn by dozens of celebrities/influencers and political figures ranging from Issa Rae and Zendaya to leaders like Angela Rye and Maxine Waters. After a successful partnership with Foot Locker, HGC has proven there is a need for garments that speak to our culture and showing the world that the movement has a look.
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