Application deadline has passed
Application

2023 Beer-Wine Vendors

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Deadline: Sep 25, 2023 12:00 pm (GMT-04:00) Eastern Time (US & Canada)
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Date: Oct 21, 2023 8:30 am - Oct 21, 2023 4:30 pm (EDT)
place
Shelby, North Carolina
attach_money
$105-130

About the event

Join us for the 2023 Mush, Music & Mutts Festival - North Carolina’s Official Fall Liver Mush Festival on Saturday, October 21st in beautiful Uptown Shelby! Our 2023 Music Headliner is Dirty Grass Soul, presented by Walker Woodworking! Catch them on the Main Stage at 2:30 pm. Recognized in regional and national media including Andrew Zimmern's Bizarre Foods, this festival celebrates the unique regional delicacy and local food staple known as liver mush. Festival highlights include a liver mush eating contest, recipe contest and cookoff, live music, and more than 80 craft, food, and beverage vendors. Featured partner RollOver Pets presents the "Mutts" portion with a pet costume contest and parade, K9 demo and trick shows, musical sit contests, and more! Enjoy freshly prepared liver mush sandwiches and dishes proudly served by local producers of this well-loved "delicacy"! Free to attend, pets welcome, and fun for the whole family! Proudly featured partners and sponsors include: Albemarle - Main Stage Presenting Sponsor Walker Woodworking - Headliner Sponsor featuring Dirty Grass Soul Allison Golf Cars Boiling Springs TDA Carolina Luxury Transport Cleveland County Chamber Cleveland County Health Department Cleveland Community College City of Shelby Cornerstone Dental Associates Dover YMCA Earl Scruggs Center Frank C. Corriher Beef and Sausage Foothills Farmers' Market Gragg Financial Greenbrook Design Mack's Liver Mush North Carolina Department of Natural and Cultural Resources HomeTrust Bank Parker Family Feed Co. Planet Fitness PSU - Personnel Services Unlimited Rollover Pets Shelby Central United Methodist Church The Banker's House Uptown Shelby Association
Cleveland County Tourism
Cleveland County Tourism
Cleveland County Tourism
Cleveland County Tourism

About the application

This category is for local beer and wine vendors selling by the glass or pint. We will be accepting limited alcohol vendors for the 2023 festival. 
 
Background: The 2022 Mush, Music & Mutts Festival had an estimated 15,000 in attendance. Our goal is to have a balanced mix of food vendors, arts and craft vendors, product vendors, and display vendors. 
 
Each standard vendor spot is approximately 12' x 12', allowing for a 10' x 10' setup plus a little additional space for merchandise or other items. Vendors are not to exceed the designated space. Vendors must provide all of their own supplies including tables, full table coverings, chairs, and/or tents.
 
BOOTH RATES DO NOT INCLUDE ELECTRICITY. MUST PURCHASE BOTH BOOTH and ELECTRICITY, if needed. You are responsible for providing your own extension cords and power strips if needed. Extension cords can’t be placed where hazards may be created.
 
Have questions? Need support processing your application? Let us know, we are happy to help and will reach out as quickly as possible! 

Terms & Conditions

Alcohol vendors are required to hold or obtain the proper ABC licensing required to serve alcohol within the City of Shelby limits and to abide by all ABC regulations.  You are responsible for ID, transactions, and services for your business. 
 
As a courtesy to others, no loud or explicit music is to be played. This is a family-friendly event - products, displays, and audio/video should be appropriate. Anyone that chooses not to follow these rules may be asked to make changes, asked to leave, and/or blacklisted from future participation. This is at the discretion of the festival management. This is a rain-or-shine event. No refunds will be made in case of inclement weather.
 
Electricity is an optional add-on. Please be sure to add that to your application if required so we can plan accordingly. You are responsible for providing your own extension cords and power strips if needed. Extension cords can’t be placed where hazards may be created.
 
We absorb the fees associated with credit card transactions using this platform so that you don’t have to! Other than whatever your banking/credit card company fees are, you will not pay any credit card processing fees for your registration on this site.
 
Any questions or concerns can be directed to Karyn at karyn.owens@clevelandcountync.gov.

Prices

Application fees $5 Non-refundable There is a $5 non-refundable application fee which is charged upon application.

Questions on the application

Business information

  • Business name
  • Legal business name
  • Contact name
  • Address
  • Email
  • Phone
  • Website (Optional)
  • Logo (Optional)

Additional information

  • Please describe your menu.
  • What are your price ranges for drinks?
  • I have read and agree to abide by the attached 2023 Festival Liability Waiver.

Picture requirements

  • Minimum pictures required: 1
  • Please provide 3 or more photos of your festival setup and products. Please include a full setup image, a close-up image of your product, and any additional images that provide visuals about your business. MUST provide at least one image. We highly recommend including high-quality images that can be used for festival outreach and promotion.
2023 Beer-Wine Vendors
2023 Beer-Wine Vendors
2023 Mush, Music & Mutts: NC's Official Fall Liver Mush Festival
Application deadline has passed