Haunt Alley Booth

HAUNT ALLEY — HAUNT BOOTHS

Show us what your haunt can do.

Haunt Alley at Halfway To Halloween 2027 is dedicated to professional haunted attractions, home haunts, horror experiences, and members of the haunt community who want to get face-to-face with Halloween fans and show them exactly why they need to visit your haunt this fall.

Haunt Alley is located under our open pavilion, featuring approximately 16-foot ceilings and plenty of room to get creative.

And when we say creative, we mean it.

Build to your dark heart’s desire.

Create an elaborate photo op.

Build a miniature scene from your attraction.

Bring monsters, props, animatronics, characters, set pieces, lighting, signage, or scenery.

Create a killer display showcasing your haunt.

Or keep things simple and use your space to meet attendees, hand out information, promote your upcoming season, and tell people why your haunt needs to be on their October bucket list.

This does NOT have to look like a traditional vendor booth.

In fact, we'd rather it didn't.

Haunt Alley is your opportunity to give attendees a taste of your attraction before haunt season begins.

Make them stop.

Make them take pictures.

Make them ask questions.

Make them remember your name when October rolls around.

PROFESSIONAL & HOME HAUNTS WELCOME
Haunt Alley isn't just for large commercial attractions.

We proudly welcome professional haunts, home haunts, haunted trails, haunted houses, immersive horror experiences, charity haunts, yard displays, and other members of the haunt community.

If you haunt, Haunt Alley is where you belong.

BRING YOUR CHARACTERS!
We strongly encourage participating haunts to bring actors and recognizable characters from their attraction.

Interact with attendees, pose for photos, roam your booth area, hand out promotional materials, and give guests a preview of the personalities they'll encounter during haunt season.

MAKE THE SPACE YOURS
The open pavilion and high ceilings give participating haunts room to think beyond tables and banners.

Want to create a towering façade?

Build a creepy cabin?

Hang scenery?

Create an interactive photo opportunity?

Bring one of your signature monsters?

Construct something completely bizarre that makes people say, “What the hell is THAT?”

We want to see it.

All displays, structures, props, effects, electrical equipment, overhead elements, and interactive features remain subject to event and venue safety requirements and approval.

YOUR GOAL IS SIMPLE:
When someone walks out of Haunt Alley, they should know:

WHO YOU ARE.

WHERE YOUR HAUNT IS.

WHEN YOU OPEN.

And most importantly…

WHY THEY NEED TO COME SEE YOU THIS HAUNT SEASON.

HAUNT ALLEY
Where Michigan’s haunt community comes out to play.

Build big. Get weird. Get scary. Promote your haunt.

We’ll give you the space.

What you do with it is up to your dark little heart. 

HALFWAY TO HALLOWEEN 2027
HAUNT ALLEY PARTICIPANT TERMS & CONDITIONS
By applying for and/or participating in Haunt Alley at Halfway To Halloween 2027, the participating haunt, organization, attraction, group, and its representatives (“Participant”) agree to the following Terms & Conditions.

1. EVENT DATES & PARTICIPATION
Halfway To Halloween 2027 will be held at the Washtenaw Farm Council Grounds, 5055 Ann Arbor–Saline Rd., Ann Arbor, Michigan.

Event Hours:

Friday, May 7, 2027 — 7:00 PM–11:00 PM
Saturday, May 8, 2027 — 11:00 AM–6:00 PM

Unless otherwise approved in writing by Halfway To Halloween, LLC, Haunt Alley participants are expected to participate for the duration of both event days.

Displays must remain operational, staffed, and presentable throughout public event hours.

Participants may not dismantle or remove their display before the event closes without prior approval from Halfway To Halloween, LLC.

2. SETUP & LOAD-IN
Haunt Alley participants may set up during the following times:

Thursday, May 6, 2027 — 10:00 AM–9:00 PM

Friday, May 7, 2027 — 10:00 AM–5:00 PM

All Haunt Alley displays must be completely set up, safe, clean, staffed, and ready for customers no later than 5:00 PM Friday.

Please plan your build accordingly.

Participants creating elaborate displays, façades, photo opportunities, or other constructed environments are strongly encouraged to utilize Thursday's setup period.

Any vehicles used for unloading must be moved to the designated participant parking area when requested by event staff.

3. HAUNT ALLEY DISPLAY SPACE
Haunt Alley is located under an open pavilion with approximately 16-foot ceilings and generous space intended to allow participating haunts to create more than a traditional vendor booth.

Participants are encouraged to create immersive displays, façades, photo opportunities, promotional scenes, character environments, prop displays, and other creative installations representing their attraction.

Build to your dark heart's desire—but build safely.

All displays must remain within the Participant's assigned area unless otherwise approved.

Halfway To Halloween, LLC reserves the right to adjust booth placement, boundaries, traffic flow, or display configurations when necessary for safety or event operations.

4. STRUCTURES, PROPS & SAFETY
Participants are responsible for ensuring that all scenery, structures, walls, façades, props, displays, signage, lighting, decorations, and other equipment are properly constructed and secured.

Nothing may create an unreasonable risk of falling, tipping, collapsing, tripping, cutting, striking, or otherwise injuring attendees, staff, volunteers, or other participants.

Any overhead or suspended scenery, signage, props, or decorations must be properly secured and may be subject to inspection and approval.

Halfway To Halloween, LLC reserves the right to require modification or removal of any display, prop, effect, structure, decoration, or equipment considered unsafe or inappropriate for the space.

5. CHARACTER INTERACTION — NO SCARES OUTSIDE THE HAUNT
Haunt characters and actors are strongly encouraged in Haunt Alley.

We want attendees to meet your monsters, interact with your characters, take photographs, and get a preview of what they may experience at your attraction during haunt season.

However:

NO SCARES ARE PERMITTED OUTSIDE OF THE COLLABORATIVE HAUNTED HOUSE.

Haunt Alley actors and characters may not intentionally startle, chase, corner, stalk, jump at, scream directly at, touch, grab, block, or otherwise attempt to scare unsuspecting attendees.

Characters are encouraged to interact with guests who voluntarily approach or engage with them.

Photo opportunities, conversations, posing, appropriate in-character interactions, and promotional interactions are encouraged.

Please remember that Halfway To Halloween includes attendees with different comfort levels, including children and individuals who may enjoy Halloween and horror but do not wish to be scared.

Let the guest initiate the interaction.

6. PHYSICAL CONTACT
Participants, actors, and characters may not intentionally grab, restrain, push, strike, or otherwise make inappropriate physical contact with attendees.

Any guest interaction must remain respectful and appropriate.

If a guest indicates that they do not wish to interact, the interaction must immediately end.

7. MERCHANDISE SALES
Haunt Alley participants may sell merchandise associated with and promoting their haunt or organization.

Examples may include haunt-branded:

T-shirts and apparel
Hats
Stickers
Pins and buttons
Patches
Posters
Souvenirs
Promotional merchandise
Other attraction-branded items

8. SALE OF OTHER PRODUCTS
Haunt Alley spaces are intended primarily for the promotion of participating haunted attractions and are not intended to function as general vendor booths.

Any merchandise or product that is not directly associated with the Participant's haunt or organization must receive prior written approval from Halfway To Halloween, LLC.

Do not assume an item is approved simply because it fits the horror or Halloween theme.

If you are unsure whether something may be sold, please contact the organizers before bringing it to the event.

Halfway To Halloween, LLC reserves the right to require removal of unapproved merchandise.

9. PROHIBITED OR RESTRICTED ITEMS
Participants may not sell or distribute illegal, dangerous, counterfeit, or otherwise prohibited merchandise.

Weapons, controlled substances, tobacco/nicotine products, alcohol, food, beverages, or other regulated products may not be sold or distributed without all required approvals, licenses, permits, and prior written authorization from Halfway To Halloween, LLC.

10. ELECTRICITY & EQUIPMENT
Participants are responsible for bringing appropriate extension cords, power strips, adapters, lighting equipment, and other supplies necessary for their display.

All electrical equipment and cords must be in safe working condition.

Extension cords and electrical lines must be positioned or secured so they do not create trip hazards or interfere with public walkways.

High-amperage equipment, fog machines, specialty lighting, animatronics, pneumatic effects, or other equipment with unusual power or operational requirements should be disclosed to the organizers in advance.

11. SOUND, LIGHTING & EFFECTS
Lighting, music, sound effects, video, animatronics, fog, and similar effects may be incorporated into Haunt Alley displays when appropriate.

However, effects may not interfere with neighboring participants, event announcements, emergency communications, or the overall operation of the event.

Halfway To Halloween, LLC may require the volume, brightness, frequency, positioning, or operation of an effect to be adjusted.

12. FIRE & SPECIAL EFFECTS
Open flames, pyrotechnics, flame effects, hazardous materials, and similar effects are prohibited unless specifically authorized in writing by Halfway To Halloween, LLC and permitted by the venue and applicable authorities.

13. CLEANLINESS & TRASH
Participants are responsible for maintaining a clean and safe space throughout the event.

At the conclusion of the event, all merchandise, displays, structures, props, decorations, zip ties, tape, packaging, trash, and other materials must be removed from the Participant's assigned area.

A dumpster will be available behind Building A for appropriate event waste.

Participants who leave an excessive mess or materials requiring additional cleanup may be assessed a cleaning fee.

14. DAMAGE TO PROPERTY
Participants are responsible for damage caused by their personnel, displays, equipment, vehicles, props, structures, or activities.

Do not drill, screw, nail, staple, paint, permanently attach, or otherwise alter venue property without express permission.

15. STAFF, ACTORS & REPRESENTATIVES
The Participant is responsible for the conduct of everyone associated with its Haunt Alley space, including owners, employees, volunteers, actors, builders, contractors, friends, and other representatives.

All representatives must follow event rules and instructions from Halfway To Halloween staff and venue personnel.

16. PROFESSIONAL CONDUCT
Halfway To Halloween is intended to be a welcoming environment for attendees and members of the haunt community.

Harassment, bullying, threatening behavior, discrimination, hate speech, fighting, excessive intoxication, unsafe conduct, or inappropriate behavior will not be tolerated.

Participants are expected to treat attendees, fellow haunters, vendors, volunteers, performers, event staff, and venue personnel respectfully.

17. LIABILITY & RESPONSIBILITY
Participants are responsible for their own displays, merchandise, props, equipment, structures, personal property, actors, employees, volunteers, and activities.

Halfway To Halloween, LLC and the Washtenaw Farm Council Grounds are not responsible for lost, stolen, damaged, or unattended Participant property except where otherwise required by law.

Participants are responsible for obtaining any insurance, licenses, permits, or approvals required for their activities.

18. COMPLIANCE WITH EVENT & VENUE RULES
All participants must comply with applicable laws, venue requirements, fire and safety regulations, and instructions issued by Halfway To Halloween, LLC or authorized venue personnel.

Event organizers reserve the right to inspect Haunt Alley spaces and require reasonable changes when necessary for safety, accessibility, traffic flow, venue compliance, or event operations.

19. FAILURE TO COMPLY
Failure to follow these Terms & Conditions may result in a warning, required modification or removal of a display or item, removal of an actor or representative, closure of the Participant's space, removal from the event, and/or loss of eligibility for future Halfway To Halloween events.

Serious safety or conduct violations may result in immediate removal.

20. ACKNOWLEDGMENT
By submitting a Haunt Alley application and/or accepting participation in Halfway To Halloween 2027, the Participant acknowledges that they have read, understand, and agree to follow these Terms & Conditions.

The Participant is responsible for ensuring that all members of their crew, including actors and volunteers, understand and follow these rules.

 
HAUNT ALLEY
Promote your haunt. Bring your monsters. Build something unforgettable.

We want you to get creative, meet Halloween fans, and show everyone what makes your attraction special.

Just remember:

Build big. Get weird. Get scary-looking.

But save the actual scares for inside the haunt.

Halfway To Halloween, LLC